This has the feeling of being done under the cover of COVID, yet it was inevitable they were going to be cut with or without the pandemic
4 Likes
Agreed. It’s obviously disappointing to hear that BuzzFeed are closing their Australian & UK operations and I also hope the likes of Gina Rushton and Lane Sainty will find a position somewhere else in the Australian media landscape before overly long.
But remembering the mass layoffs that were made early last year (which included most of the key editors & journalists who made BuzzFeed Australia what it was during what I’m sure will now be looked back on as “the glory days”) unfortunately this news doesn’t surprise me. It seems likely that BuzzFeed had been in trouble for some time before the pandemic.
the writing has been on the wall for a while - Buzzfeed have finally realised that making content other then listicles is hard work and doesnt come cheap
4 Likes
Devastating. And all so
News media for the under-30s is dead.
1 Like
2 Likes
They will not remain separate for long. A logical merger, only a matter of time
2 Likes
Good job Buzzfeed/ Gone broke and gone woke.
BuzzFeed is shutting down what remains of its award-winning news department, signalling the end of an era for a website that once promised to upend the industry.
Founder Jonah Peretti told staff on Thursday that “the company can no longer continue to fund BuzzFeed News” and would be looking to make substantial redundancies across the company.
1 Like
It was interesting while it lasted. Though to be fair, I had basically forgotten of its existence since they shut down the Australian arm a few years ago.
1 Like
2 Likes
For very little effort, this is a clever move for scale.
1 Like