Complainant / The Sunday Mail
The Press Council has considered whether its Standards of Practice were breached by three articles published by The Sunday Mail headed “Stadiums Showdown” (front page in print), “We’ve been hit high” (print), “NRL, AFL and Super Rugby unite to fight soaring rents and levies from Stadiums Queensland” (online), “Ball dropped on footy” (print editorial) and “Stadiums Queensland gouging footy franchises into oblivion” (online), all of which were published on 15 April 2018.
The articles reported on the rents and levies that sporting teams incur for the use of stadiums operated by Stadiums Queensland and discussed the impact of this on various sporting codes, including the NRL. The articles said “Price gouging by Stadiums Queensland is threatening the fiscal viability of the state’s top footy clubs”, “A Sunday Mail investigation reveals the Broncos … are all facing massive financial challenges on the back of soaring rental costs”, “Even the … Broncos, who have by far the best arrangement with the Government, get slugged with well over $1 million in levies” and “Even the Broncos … struggle to survive under the current economic structure being imposed by Stadiums Queensland”.
The Council’s Standards of Practice require publications to take reasonable steps to ensure that conflicts of interest are avoided or adequately disclosed, and do not influence published material (General Principle 8).
The Council considered that the prominent focus of the articles is Stadiums Queensland’s operation and the management of stadiums used by various Queensland sporting clubs, including the rents and levies it imposes on those sporting clubs. Whilst the articles’ focus may not have specifically been on the Broncos, the Council considered that Stadiums Queensland’s operation and management of sporting stadiums, and the rents and levies charged, are of financial concern to the Broncos and therefore are also of financial concern to News Corp Australia.The Council acknowledged that many readers of the publication’s sports coverage would be aware of the relationship between News Corp Australia and the Broncos, however the Council considered this is not necessarily the case for all readers. This is especially so in the case of a front page news story and online content which is accessible interstate.
The Council considered that News Corp Australia has a financial interest in the level of the rent and levies imposed on the Broncos by Stadiums Queensland and that it failed to take reasonable steps to ensure this conflict of interest was adequately disclosed in the articles. Accordingly the Council considered the publication breached General Principle 8.