Audience Reach, Ownership Control and Local Content

That was a good year for drama on 10, but not reflective of what they’re currently doing with Neighbours back in the schedule as I don’t believe there are any new FTA first commissions coming this year.

Heat and Riptide were both only commissioned off the back of Neighbours being cancelled and were co-commissions with 5 in the UK.

The Secret She Keeps, The Appleton’s Ladies’ Potato Race, NCIS: Sydney and Five Bedrooms were all Paramount+ exclusives that got a run on FTA.

My Life Is Murder is now basically a NZ series, plus is a AcornTV exclusive and gets a very delayed broadcast on FTA here.

North Shore and whatever episodes of Neighbours they aired in that period were really the only wholly free-to-air focused commissions from the network out of that list.

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Even Neighbours isn’t really free-to-air focused being a partnership with Amazon.

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That’s a good point, the show is mostly propped up by Amazon now.

Still, not quite as bad as 9 - even though they invest a lot in Australian originals on Stan.

The international study examined the economic dominance of key players in 15 markets across the world. Only Brazil had a higher media concentration than Australia.

News Corp, Nine Entertainment, Seven West Media and Australian Community Media have increased their share, which was 78% in 2019, due to mergers and acquisitions such as Nine buying Fairfax Media in 2018.

Prof Terry Flew and Dr Rob Nicholls from the University of Sydney’s media and communications department say funds from a levy on digital advertising could be invested in journalism.

The data comes from the fifth ACMA SVOD Australian content report and includes figures provided on a voluntary basis from Prime Video, Disney+, Netflix, Paramount+ and Stan.

It doe not include Apple TV+.

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By doing what?

Amazon is owned by a tech bro who’s up Trumpy’s arse.
Netflix - don’t know if they’re aligned with Trumpy but I bet he’s protecting them.

The moment you try to make a US company comply with local content rules, you can bet we’ll be attacked by the Orangutan. And we can’t piss him off, can we?

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SPA Survey Points to Urgency of Streaming Regulation

Screen Producers Australia (SPA ) today released findings from a recent member survey that highlight the tough commissioning environment and pessimism resulting from the delay in implementing local content rules on streaming platforms.

Key findings from the survey include:

  • Reduced production – an estimated 170+ stalled, missed or collapsed commissions.
  • Screen job losses15,000+ screen jobs lost across 61 screen businesses.
  • Cultural and economic opportunities missed – an estimated $1 billion+ in lost budgets.
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Looks like the AMCA haven’t updated their Local content on regional commercial TV page since before 2022! The regions now covered by local requirements since the Seven takeover (Mildura and WA) are missing, and it even still lists Prime as one of the broadcasters.

Ironically, Mildura’s local content breach from 16 months post-takeover was added, they just didn’t bother to actually update the rest of the page.

With SCA’s stations now (or soon to be) absorbed by their respective networks, it may be time for a long overdue update…

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How the heck does Thank God You’re Here and the Paul Fenech show get to count as Australian Drama.

An interesting article on The Conversation.

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Reduced sustainability means there needs to be more consolidation. There is no other way to maintain access to these free services.

Sadly yes, I can see the day when Seven is gobbled up by Nine, and not that far off either.

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