Good on them for covering local football.
i just wish the news wasnt so generalise . and targeted to each market like it used to be
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Wait… so footy is on both K rock and Bay?
Footy on K Rock, a sports show on Bay
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Great way for the duo to lose audience looking for music. Melb stations the winner
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Nah- no one in Geelong has ever heard of Melbourne stations and never listens to them. Look at the ratings survey - not a single Melbourne commercial station rating above an asterisk.
No need to compete with out of area stations, I think listeners respect license area boundaries too much to tune outside Bay/Krock. At worst might have some switchover to 96.3.
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Which is why Geelong should get it’s own license area for TV too. The whole western districts misses out on seeing the GFL footy scores on the saturday night news.
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That’s what the Internet is for. Apparently.
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That was the plan way back in the fifties / early sixties. A channel was allocated for it. Wonder why it never happened?
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That’s not true at all Moe. Look at the survey from 2019. The two commercial stations in Geelong only garner 21.6 % of the audience. ABC totalled 16.2%. The rest of the audience is certainly not just listening to Geelong community radio. It’s a mix of all the adjacent market stations, mostly Melbourne commercial stations. At least 50% of the audience.
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I think Moe’s post was sarcasm…
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Yep. The only Geelong entity that’s sacred is the Cats. Radio on the other hand…
You can see Mount Dandenong and the Melbourne CBD from parts of the Bellarine Peninsula, and probably from Murradoc Hill as well!
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I remember seeing a Nova billboard on the electronic billboard on the corner of Malop and Yarra Streets in Geelong. Well outside of Nova’s licence area but they are aware of its presence in cat country! And in the 80s I remember hearing some ads for Geelong businesses on Melbourne’s EON FM. A couple of them are on airchecks on Soundcloud. On visits to Geelong my radio was always on EON FM or the FOX instead of 3GL.
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Yes and survey books for Melbourne are handed out there too. It’s not really a seperate market in reality, it’s just got a few extra stations licensed to it which can be received over much of Western and Southern Melbourne.
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Someone should tell the stations that then - so they stop programming their formats as if they are a two station market…
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So how should they be programmed?
Not running sports programs on both stations at the same time, for starters.
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Agreed. But that’s a recent thing. How else? Moe?
Find a niche against the Melbourne stations, rather than seemingly pretend like they don’t exist and network the same two station market format as Ballarat.
Most obvious move to me would be for Bay to seek to occupy the format Smooth was in up until they shifted to a more pop heavy 80s format, with some splashes of the old Mix. Obvious gap in the market, and it suits a coastal radio market, but not as oldies and daggy as 3MP on the other side. Breeze/Coast in NZ would be good inspiration, but push heavy on the localism as well.
And then K-Rock - a proper Classic Hits station is missing on the dial. Gold have shifted newer, Triple M are too heavy on talk and stick to a narrow Rock genre and Magic is on AM. There’s room for a harder classic hits station - and it would suit the football coverage and sports shows.
Yes - that concedes a younger audience - but that’s being smashed with Fox/KIIS/Nova and it’s already something lots of younger people don’t do.
Maybe not those exact formats - but they can’t just pick off their shelf of formats in competitive markets. Same as they need to give River and Hot Tomato unique formats - big markets where they are leaving audience on the table by using a generic format.
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I think some very good ideas there. I think you’re spot on re the gaps for KRock and Bay FM.
Also I agree in particular about River - it’s such a waste of space these days and offers no real alternative to the Brisbane stations. It should go for (the original) Smooth format, that’s the gap in Brisbane.
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