What I’ve been saying for ages.
What does Bauer Media need to do to become a real force again?
With Bauer Media closing titles and struggling to find relevance in the digital landscape, Mumbrella’s Miranda Ward looks at how things got to this point, and what a new CEO needs to do to fix the company’s fortunes.
Australia’s largest magazine publisher, Bauer Media, will look back at 2015 as something of an annus horribilis. In the past 12 months it lost a CEO, the editor of its most high-profile publication, its sales director, and closed three major masthead magazines, while its digital strategy failed to get off the ground.
The company’s issues boil down to three core problems – bad management, no coherent digital strategy and no real budget for content.