Foxtel unveiled plans for a new ratings measuring system at its Upfronts this week
Oztam isn’t impressed
“However, we acknowledge that the introduction of a Foxtel-only audience measurement system poses the risk of confusion in the market. Introducing a new measurement service is expected to raise questions regarding reliability, comparability and integration into agencies’ buying systems. The industry has clearly stated that it wants one service to measure Total TV and that is what OzTAM provides.
“OzTAM is Australia’s only independently audited and world-class service, measuring and reporting all free-to-air and subscription television viewing, in all homes, and measuring all screens and TVs in the home, whether or not they are internet-connected (approximately one-third of TV sets in households are not internet enabled).