Analysis of the ratings system

well from re reading it i think its taking oztam and regional tam and combining the too together

Ratings delay for Thursday 24 October:

OzTAM:

“Due to a production issue, there is a data delay this morning. We will provide the reports as soon as data is available.”

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I wonder if there will be any move to eventually merge Regional TAM into OzTAM as it seems pointless to me having two companies. Soon, after Seven absorbs Prime, Regional TAM will be owned by Nine, Seven, SCA and WIN.

Christmas at Oztam

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A new ratings year started Sunday 29 Dec

This table shows the estimated TV audience for each of the 5 city markets that will be used by OzTAM for its 2020 analysis (in '000’s) plus the population for 2019, 2018 and 2017. 2018 was the first year that Melbourne potentially had the highest TV audience. This year OzTAM are expecting a 1.2% higher population in the 5-city catchment area than 2019. The increase from 2017 to 2018 was 1.4%.

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OzTAM will resume normal delivery of ratings information 2 January.

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VOZ Ratings to commence in April

VOZ (Virtual Australia), AUSTRALIA’S FIRST ALL-SCREEN INTEGRATED TOTAL TV DATABASE

The new VOZ ratings reporting system will be available in late April

Initial VOZ insights confirm Total TV view essential to planning and evaluating broadcast content performance

  • 85% of Australians watch broadcast TV weekly and nearly a quarter watch BVOD

  • Over a month almost half the linear TV audience has also watched BVOD

  • Median age of BVOD audience is 15 years younger than linear TV

  • BVOD delivers approx. 4% incremental reach to linear TV weekly , 3% monthly

  • Regional Australia accounts for approx. 30% of Total TV content viewed

Initial insights from Virtual Australia (‘ VOZ ’) – the foundation of Australia’s new Total TV reporting standard – confirm that to fully evaluate the performance of television content, it’s essential to have a national view of how that content is consumed over time and across devices.

In the first stage of a phased rollout, OzTAM, Regional TAM and Nielsen today release top line findings from the new VOZ integrated Total TV database, which brings together broadcast* viewing on TV sets (‘linear’) and connected devices (‘BVOD’) to provide all-screen, cross-platform planning and reporting for Australia’s television industry.

OzTAM CEO Doug Peiffer said: “We’ve long observed that as Australians have embraced the mind-boggling array of content, screen and platform choice now available that the reach of broadcast TV goes well beyond the TV set itself.

“It’s been unclear though to what extent such ‘any time, any place, any screen’ viewing impacts the Total TV picture, until now.

“Early VOZ data shows that BVOD brings a significant weekly reach gain across younger demographics.”

VOZ answers key questions for Australia’s television industry, including:

Question : What proportion of Total TV content is viewed on TV sets and connected devices, and how much incremental reach does BVOD deliver to broadcast viewing?

Answer : Each week, 85% of Australians watch broadcast TV and almost a quarter (6 million people) watch BVOD. 4.2% of viewers watch BVOD exclusively, meaning they watched no linear TV during the period.

Question : How do viewers move between the TV and other screens over time, and what does longer-tail BVOD viewing add to Total TV consumption?

Answer : Over a four-week period, nearly half of linear TV viewers have also watched broadcast content on other screens. 3% of Total TV viewing is exclusively BVOD, meaning those viewers watched no linear TV during the 28- day time span.

Question : How much younger is the BVOD audience compared to that for linear TV? To what extent are younger viewers gravitating towards BVOD?

Answer : The median age of BVOD viewers is 40, which is 15 years younger than that for linear TV. In fact, the median age of the BVOD audience is on par with that of TV in 2001.

Mr Peiffer remarked: “VOZ data crystallises what we have long known intuitively was the case: reaching a target audience involves considering how all screens are used over time, and planning accordingly.”

Although VOZ would continue to evolve, and is set to show its full potential in the media buying ecosystem once deployed within the broadcasters’ planned shared demand-side platform, Mr Peiffer said the industry could start using VOZ immediately.

“VOZ insights can be used now in planning, delivering a much clearer picture of viewing on all screen types, inside and outside homes, around Australia and over time,” Mr Peiffer said.

“VOZ is here to reveal the Total TV picture, providing an objective, transparent and standard metric to evaluate TV performance across all screens and platforms, and reinforcing that television remains the most effective way to connect to audiences at scale.”

This week’s release of initial VOZ insights is the beginning of a phased rollout.

Daily VOZ data will be available to subscribers from late April, and VOZ has been built to allow the industry to agree a common set of advanced targets (audience segments) to support planning and post-analysis beyond standard age/sex demographics in future. OzTAM is facilitating those discussions.

VOZ has also been designed to integrate within the broadcasters’ planned shared demand-side platform.

Has OzTAM given any indication if other streaming / on-demand services will be included in the future?

From OzTAM:

Please note tomorrow morning (Friday) there may be a delay in the delivery of the reports. OzTAM is moving offices.

Initial VOZ insights were released in Q1 2020, and daily VOZ data will become available later in 2020.

https://virtualoz.com.au/news/update-on-introduction-of-voz-data-delivery/

@TV.Cynic with the daily metro ratings for fta tv , with the foxtel ratings is that national or metro combained. i think i rememember someone saying it was national but im not sure

STV (Foxtel) are national ratings.

From next week, the Subscription TV part of the daily ratings reports will be getting an upgrade to now include the three demographic groups that are shown for Free TV.

Here is a preview using last Tuesday’s numbers. Enjoy :slight_smile:

Top 20 Programs - Subscription - Overnight Figures - Total People

Rank Program Network National
1 PAUL MURRAY LIVE Sky News Live
79,000
2 CREDLIN Sky News Live
70,000
3 THE BOLT REPORT Sky News Live
70,000
4 ALAN JONES Sky News Live
67,000
5 PML LATER Sky News Live
60,000
6 WENTWORTH FOX SHOWCASE
59,000
7 LIVE: NRL 360 FOX LEAGUE
45,000
8 GREAT CANADIAN BAKE OFF Lifestyle FOOD
42,000
9 LIVE: THE BACK PAGE FOX SPORTS 503
40,000
10 JEOPARDY! FOX Classics
40,000
11 LIVE: AFL 360 FOX FOOTY
39,000
12 THE KENNY REPORT Sky News Live
36,000
13 SELLING HOUSES AUSTRALIA Lifestyle Channel
35,000
14 HIGHWAY PATROL FOX8
35,000
15 ESCAPE TO THE COUNTRY Lifestyle Channel
35,000
16 NCIS: NEW ORLEANS FOX Crime
33,000
17 HIGHWAY PATROL FOX8
33,000
18 AM AGENDA Sky News Live
32,000
19 OPEN MIKE: LUKE BALL FOX FOOTY
31,000
20 RUSTY RIVETS Nick Jr.
30,000

Top 20 Programs - Subscription - Overnight Figures - 25-54

Rank Program Network National
1 WENTWORTH FOX SHOWCASE
29,000
2 FAMILY GUY FOX8
24,000
3 FAMILY GUY FOX8
23,000
4 AMERICAN DAD! FOX8
22,000
5 PAUL MURRAY LIVE Sky News Live
20,000

Top 20 Programs - Subscription - Overnight Figures - 18-49

Rank Program Network National
1 WENTWORTH FOX SHOWCASE
26,000
2 AMERICAN DAD! FOX8
22,000
3 AMERICAN DAD! FOX8
21,000
4 FAMILY GUY FOX8
20,000
5 FAMILY GUY FOX8
19,000

Top 20 Programs - Subscription - Overnight Figures - 16-39

Rank Program Network National
1 WENTWORTH FOX SHOWCASE
19,000
2 LIVE: AFL 360 FOX FOOTY
12,000
3 AMERICAN DAD! FOX8
11,000
4 BOTCHED E!
10,000
5 LIVE: NRL 360 FOX LEAGUE
10,000
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No 65+ ? Murray, Bolt and Jones would win that demographic.

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Awesome.

LOL, probably!

As for other programs on Pay TV…it’s probably safe to say that if the FTA ratings of this show’s Thursday night Ten airings are anything to go by, the Wednesday night airings of Gogglebox on Lifestyle (of course it hasn’t escaped my attention that the availability of Pay TV demographic numbers to Media Spy has come in time for next week’s season return :wink:) should be comfortably in the top 5 - if not #1 in the key demographics.

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OzTAM introduces co-viewing to VPM reporting service

  • Incorporates BVOD co-viewing on connected TVs and introduces ‘BVOD Audience’ metric
  • Contributes 20-25 per cent additional BVOD minutes that were not previously reported
  • Key input to the forthcoming VOZ Total TV database

OzTAM today introduces connected TV (CTV) co-viewing* data to its Video Player Measurement (VPM) Report.

This enhancement evolves the VPM service from a 1:1 people-to-device measure for broadcaster video on demand (BVOD) to reflect that people often watch BVOD content together on a CTV.

Co-viewing expands on the demographic profiles that OzTAM introduced to the VPM service in early 2019 and is an important component of VOZ, Australia’s forthcoming all-screen, cross- platform planning and reporting database.

CTV viewing accounts for approximately 50 per cent of BVOD consumption, and up to 95 per cent of that occurs with one, two or three people watching.

Accordingly, the introduction of co-viewing data reveals an additional 20-25 per cent of BVOD viewing that was not previously reported (see ‘Fast Facts’, below).

OzTAM CEO Doug Peiffer said: “We know from our technology, the robust OzTAM panel and our demographic modelling that many people watch TV together on the biggest and best screen in the home.

“Increasingly, that’s a connected TV, as 48 per cent of Australian households now have at least one.

“VPM co-viewing enables us to report that shared BVOD consumption, taking us beyond a 1:1 people-to-device ratio to now model the size of overall BVOD viewership, and uncovering 20-25 per cent of the BVOD audience that until now was not reported.”

With co-viewing, a new people-based ‘BVOD Audience’ figure replaces the device-based ‘VPM Rating’ in the BVOD top program reports posted to OzTAM’s website.

Similarly, the ‘stream starts’ (device) metric has been replaced with ‘BVOD Reach’ (people count).

OzTAM’s VPM co-viewing and demographic models have been developed by Milton Data.

Mr Peiffer added co-viewing is a key input to Australia’s forthcoming Total TV database, Virtual Australia (‘VOZ’).

“Co-viewing provides a valuable new dimension to the BVOD audience, expanding on the VPM demographic profiles OzTAM introduced early last year and illustrating the overall size and reach of broadcast viewing across all devices that VOZ reveals,” Mr Peiffer said.

Currently in the final stages of preparation for launch, Virtual Australia (or, ‘VOZ’) is the foundation of Australia’s new Total TV reporting standard, bringing together broadcast viewing on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM Report) to provide all-screen, cross-platform planning and reporting for Australia’s television industry.

Fast facts on co-viewing

  • Co-viewing is defined as up to two additional viewers simultaneously watching BVOD on a connected TV (CTV) alongside the primary viewer.**

  • Co-viewing captures approximately 20-25% more BVOD minutes that until now were not measured and reported.

For example, if the total number of BVOD minutes played across all individual devices in a 1-hour period is 1 million, co-viewing data shows that the people watching that content collectively consumed 1.2-1.25 million minutes.

  • Approximately 50% of all BVOD viewing takes place on CTVs.

  • Approximately 95% of viewing minutes on CTVs occur with 1, 2 or 3 people watching.

  • Device primary users/owners comprise about 80-85% of all BVOD viewers for both total people and 25-54s.

Although co-viewing on other devices (e.g. smartphones, tablets) occurs, such co- viewing is a small proportion of overall BVOD consumed and difficult to measure reliably.

  • BVOD viewing accounts for approximately 4% of broadcaster TV content consumed (linear TV + BVOD minutes viewed).

However, many programs attract a sizable portion of their overall audiences via BVOD, similar to the way in which certain shows substantially build on their Overnight linear TV ratings through time-shifted viewing.

  • OzTAM’s VPM reporting service typically collects, on average, around 150 million minutes of participating broadcasters’ BVOD content a day.

Approximately 30% is BVOD live and 70% BVOD video on demand (VOD).

  • Over the same 24-hour period, Australians typically watch around 3.5 to 4 billion minutes of broadcast TV content through their television sets.

From next week the VPM ratings report will include an additional table to reflect the co-viewing reporting service.

In addition to the previously published data, you will also see demographic data broken down as follows:

Children 00- 12
Children 13- 17
Female 18- 24
Female 25- 39
Female 40- 54
Female 55- 64
Female 65+
Male 18- 24
Male 25- 39
Male 40- 54
Male 55- 64
Male 65+

At this stage, the report will be for the top 10 programs nationally.

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