I think it would work. Look at America these days. They have big shows like Big Brother, The Bachelorette and America’s Got Talent in what we call non-ratings period.
Question about Seven News & Nine News Gold Coast (during weekday late afternoons):
Recent articles (when discusisng shut-down of weekend bulletin) mentioned executives were “happy” with the ratings for the bulletin (Seven), but was due to cost cutting.
As it is under “Ch 7 Gold Coast” (Seven O&O) and therefore metro (OzTam), how would they get the ratings for these bulletins? (i.e.) OzTam doesn’t provide ratings for Gold Coast, only “Brisbane” (5 city).
My guess:
The coding for these bulletins may produce a rating for “Brisbane” (BTQ station), but that actually reflects the Gold Coast transmitter area, as it wouldn’t be broadcast to Brisbane transmitter area.
Correct?
People meter boxes know which transmitter (Gold Coast or Brisbane) people are watching and that a rating for the Gold Coast news is provided to broadcasters.
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Thank you, I understand that.
But the program would still have to be coded with OzTam and come under Syd, Melb, Bris, Adel or Per wouldn’t it?
I just assumed logically it’d appear under Brisbane and the network would know that audience was obviously the Gold Coast transmitter area.
Obviously not.
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A new ratings year starts Sunday 31 Dec with official ratings commencing week 7 on 11 February.
This table shows the estimated TV audience for each of the 5 city markets used by OzTAM for its 2018 analysis (in '000’s) plus the population for 2017 and the increase.
OzTAM will resume normal delivery of ratings information 2 January.
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Why is Melbourne catchment higher than Sydney?
Why the big increase for Brisbane, a city many predicted would be overtaken by Perth in the near future with the latter’s population growth (some programs in Perth like MKR and Little Big Shots outrate Brisbane during the year too).
Thank you Cynic, interesting data.
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Brisbane is a weird one because we have several satellite cities. Brisbane’s OzTam area is Brisbane (2.5 mil), plus the Gold Coast (600k) and parts of the Sunny Coast. Brisbane metro area (Brisbane + Caboolture + Logan + Ipswich) will probably fall behind Perth, but the entire SE Queensland metropolitian conurbation will by that stage be over 6 million - much larger than Perth. Some are already thinking the SE Qld region should be renamed to better reflect the fact that the urban sprawl of ‘Brisbane’ is much larger than Brisbane itself.
By 2050 urban sprawl in SEQ will pretty much expand from the Sunny Coast to the Gold Coast and out to Ipswich. That whole area, especially in some areas of the GC and Springfield, is growing much faster (like 10-20% a year).
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Possibly because there are more households with TV in the market that OzTam defines as Melbourne even though Sydney is (currently, but of course that may change in the future) the larger city?
Along with the situation with South East Queensland that has already been mentioned, I’d imagine those OzTam estimated TV audience numbers would include Geelong on top of Melbourne’s figures and the NSW Central Coast/Katoomba regions along with Sydney’s figures. Not too sure whether Adelaide & Perth have any satellite cities that would be included with the OzTam TV ratings areas for those two cities though.
Although that would be great from the perspective from a TV viewer, realistically that will never happen.
Personally, I think each year’s ratings season should just be moved forward a week or two (Late January/Early February to mid-November) and be left at that.
Times change and ratings measurements and networks need to change with them. If the networks just give up in certain weeks of the year then streaming services will just pound them to death in those weeks.
Evening slots need to change too. There are more people watching at 5.30pm than at 11.30pm. Evenings should be 5pm to 11pm not 6pm to 12am.
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Is there anywhere other than the every-so-often ACMA population determinations (most recent from April 2016) that the license populations can be found for all of the non-east coast markets? Just curious.
Is this what you mean - Universe estimates for regional TV - incl Tas and WA
It’s now after 2am in Sydney and Melbourne & telecast still airing, so what happens with tonight’s (Saturday) OzTam coding for Winter Olympics?
As program logs can only go up until 2am for a given day’s data measurement.
If a program was supposed to finish at 2am the preliminary ratings will be given; then that will be adjusted later. However, nothing past midnight counts towards the day’s share. Ratings for programs that finish up until 2am are included for information purposes.
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I have looked but can’t find anything, so will ask the question, sorry if it’s been answered elsewhere.
why is metro used as the main number for TV ratings rather than combined metro and regional number? is it all Oztam are willing to give or is there another reason?
OzTAM is owned by the metro networks and only records and distributes metro ratings. They allow a wide range of media organisations to publish their data under strict conditions. The regional stations have their own ratings company - Regional TAM.
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Thank you
Shame it’s not all together, would be interesting to compare programs that are popular in the city as opposed to country.
I suppose it all comes down to cost and what you are willing to pay for information
OzTAM INTRODUCES VOZ
AUSTRALIA’S FIRST ALL-SCREEN INTEGRATED TOTAL TV DATABASE
Will provide total linear and online television (‘Total TV’) viewing with demographic detail, de-duplicated across devices.
Can integrate other datasets to support advanced audience targeting
Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAM’s new service, Virtual Australia (‘VOZ’), in 2019.
VOZ brings together OzTAM TV ratings and OzTAM VPM connected device viewing data to deliver an all-screen, de-duplicated picture of what Australians are watching, who is watching, and how they are watching (‘Total TV’).
VOZ will incorporate viewing on 7 million connected devices plus minute-by-minute actual viewing behaviour of more than 12,000 individuals, 24/7/365, in OzTAM TV panel homes.
Conceived and being developed in Australia by OzTAM in conjunction with Nielsen, VOZ will be securely stored in the cloud and progressively roll out from the first quarter of 2019.
VOZ will crystalise Australia’s Total TV picture:
- Advertisers and media agencies will be able to create media plans encompassing TV inventory across all broadcast channels and devices, and manage cross-screen campaigns – including overall audience reach goals. They will also be able to overlay other datasets on top of VOZ to support advanced audience targeting.
- TV networks can determine the incremental reach from viewing on connected devices, and optimise their inventory across all markets, platforms and devices.
- The media industry gains an objective, independent, consistent and transparent metric by which to evaluate the performance of TV content across all screens and platforms.
OzTAM CEO Doug Peiffer said: “There are 1.8 TV sets but a total of 6.6 screens, on average, in Australian households, and people are using them to watch television throughout the day – inside and outside the home. Prime time is now any time and OzTAM is building VOZ to report Total TV viewing.
“We’re proud to be working with Nielsen on this world-leading development. The positive feedback we’re receiving from media agencies, advertisers and broadcasters as we present VOZ indicates we’re meeting a significant industry need,” Mr Peiffer said.
Nielsen’s Head of TV Audience Measurement, David Ellem, said this next stage in TV audience measurement is a significant one. " “Nielsen is laser-focused on bringing to the Australian market the very best total audience measurement solutions available in the world. Delivering VOZ will enable this market to better understand audience targets across and between all devices, as well as provide the opportunity for advanced audience targeting for TV.”
OzTAM and Nielsen have for the past 18 months been developing, building and testing the components needed to deliver VOZ, including:
Increasing the number of households in OzTAM’s TV ratings panel by 50 per cent in 2017, to make OzTAM TV ratings even more robust as Australia’s population grows and people spread their viewing across many more devices and channels.
Every day, OzTAM samples the actual viewing behaviour of more than 12,000 individuals, minute-by-minute, 24/7/365. Together, OzTAM and Regional TAM’s panels make Australia the world’s largest per capita people metered market.
Building out OzTAM’s Video Player Measurement (VPM) service, which provides minute- by-minute data on 7 million connected devices streaming participating broadcasters’ (currently ABC, Seven Network, Nine Network, Network Ten, SBS and Foxtel) TV content across all platforms and devices.
Introducing demographics into OzTAM’s VPM Report – on track for delivery before the end of 2018.
Installing streaming TV meters in approximately 1,300 TV panel homes, to provide valuable insights into cross-platform viewing by household members; enhance demographic modelling of device-based viewing on household connected devices, which is collected by OzTAM’s VPM service; de-duplicate and identify linked device use; and deliver greater perspective on how people use their TV sets for purposes other than watching live or playing back linear television within 28 days of original broadcast.
Constructing the data handling, processing and production infrastructure to support VOZ.
About VOZ
A world-leading development by OzTAM and Nielsen, Virtual Australia (‘VOZ’) is an integrated database that brings viewing on TV sets and connected devices together, and supports advanced audience targeting.
VOZ combines:
- television ratings currency panel data from over 12,000 individuals in OzTAM’s in-home broadcast TV measurement (TAM) sample;
- streaming television meter data from more than 1,300 TAM panel homes;
- online TV content viewed on 7 million connected devices (OzTAM’s VPM service);
- population information from more than 50,000 establishment survey questionnaire responses per year for the TAM service; and,
- Australian Bureau of Statistics population data.
VOZ delivers demographic profiles for the audience viewing participating broadcasters’ television content on connected devices using a combination of:
- panel-based measurement of household members’ viewing across devices;
- total device viewing information via VPM;
- the repertoire of programs watched on devices over time; and,
- insights derived from the audience profile to the corresponding broadcast program (i.e., OzTAM TV ratings).
The VOZ integrated database draws on all these information sources – ABS population and Establishment Survey data; TV ratings; information from streaming TV meters; and VPM data on connected device viewing – to create a model profile of Australian households and people.
This completely anonymous profile data will be valuable to anyone wanting to better target viewers and allow advertisers to buy on both demographics (age, sex) as well as interests and needs (e.g., pet owners, mortgage-holders, frequent travellers, health conscious). It will also allow the overlay of external (first, second and third party) data sources to further support advanced audience targeting.
Seven West Media CEO Tim Worner has called for an end to overnight TV ratings, during a Think TV dinner panel.
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