ABC Commercial is thrilled to announce the sale of Ready, Steady, Wiggle! into the Asian market, with Malaysia’s national broadcaster, Radio Televisyen Malaysia (RTM), acquiring Series 4-7 of the hit children’s program.
This landmark deal marks a significant step for The Wiggles, expanding the reach of Australia’s most iconic children’s brand to a growing audience in Asia. The agreement aligns with ABC Commercial’s broader strategy to establish The Wiggles as a household name in the region, tapping into the increasing demand for high-quality preschool content.
The Wiggles’ expansion into Asia follows their immense success in Australia, North America, and the UK, reinforcing both ABC Commercial’s extensive distribution network and the global appeal of The Wiggles’ engaging, music-driven television entertainment.
The sale to RTM will offer audiences in the region the opportunity to build a strong cultural connection to The Wiggles – with the group’s diverse lineup (including John Pearce, the Purple Wiggle, who is Asian heritage) enhancing relatability for young audiences.
ABC Commercial believes this is the perfect moment to introduce the new lineup to Asia. “There is a growing demand for premium children’s content, with broadcasters increasingly seeking engaging, trusted brands that provide safe, high-quality entertainment for families” said Alex Zhou, ABC Commercial’s Content Sales Manager for Asia & MENA, “The Wiggles globally recognised and trusted brand has entertained pre-schoolers for over three decades with its fun, educational approach. Their catchy songs, interactive storytelling, and positive messaging make learning enjoyable while helping children develop key skills in language, movement, and social interaction. The post-pandemic content boom has further amplified the demand for safe and educational entertainment, making this an ideal time to introduce The Wiggles to Malaysian families.”
Luke O’Neill, CEO of The Wiggles , said: “This partnership is a significant milestone in The Wiggles’ international growth strategy. We’re incredibly excited to work with RTM and ABC Commercial to bring our world-class preschool content to new audiences in Asia. With a strong, diverse cast and a universal message of positivity and early learning, The Wiggles are uniquely positioned to connect with children and families across the region.”
Anthony Field, Founding member and Blue Wiggle comments, “We’re thrilled to be sharing The Wiggles’ content with even more families in Asia. Our songs are all about joy, learning, and inclusiveness, and it’s wonderful to know that children from so many different cultures will now have the chance to sing, dance, and learn with us. This is a proud moment in our journey.”
The program will be available in the English language on RTM’s free-to-air channel, maximising visibility and engagement, and laying the groundwork for future collaborations and content expansions in the region. While the release date is still to be confirmed, it is anticipated that the launch will be scheduled for later in 2025.
This milestone sale to RTM not only paves the way for future collaborations and expansion opportunities in Asia, but also strengthens The Wiggles’ position as a top pre-school program worldwide. With successful launches in South Korea, Taiwan and now Malaysia, ABC Commercial is excited to continue growing The Wiggles’ footprint in Asia and looks forward to announcing more partnerships in the near future.