The ABC has issued its toughest-ever social media guidelines following its decision to shut down almost all of its official accounts on X in August.
If you are what the ABC has designated a “high risk worker” – in other words a reporter or a presenter – you had better take your social media activity seriously.
“The higher your profile or seniority the greater the reputational damage to you and the ABC if you breach the guidelines, and the more likely a breach will attract attention,” staff were warned in an email from the broadcaster’s managing director, David Anderson.
(last item in Amanda Meade’s latest column)
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