ABC Online & Social Media

The ABC has issued its toughest-ever social media guidelines following its decision to shut down almost all of its official accounts on X in August.

If you are what the ABC has designated a “high risk worker” – in other words a reporter or a presenter – you had better take your social media activity seriously.

“The higher your profile or seniority the greater the reputational damage to you and the ABC if you breach the guidelines, and the more likely a breach will attract attention,” staff were warned in an email from the broadcaster’s managing director, David Anderson.

(last item in Amanda Meade’s latest column)

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ABC NEWS No 1 news brand in September

ABC NEWS was once again Australia’s No 1 digital news brand for the month of September, according to the latest Ipsos iris rankings.

Across the month, more Australians got their online news from ABC NEWS than any other publisher.

More than 11.8 million Australians visited ABC NEWS online, spending on average 33 minutes per person.

The result follows the August rollout of the improved ABC NEWS website with a new design, features and functionality. An improved version of the ABC NEWS app is also currently in beta testing.

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Really?

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ABC News makes big gains in news-heavy year

ABC News has added close to 1.4 million online readers over the past twelve months while fierce competitor news.com.au has largely stalled, according to data released today.

The Ipsos Iris readership data shows that ABC News remained the country’s most-read news site for February, with around 200,000 more monthly readers than news.com.au.

The broadcaster’s editorial director, Gavin Fang, told staff on Wednesday morning its social media rules would be scrapped and replaced with the new guidelines.

The guidelines document circulated to staff outlines a tightening of the rules around any comments that undermine the ability of employees to perform their role, the integrity or independence of the ABC, or that imply an endorsement of personal views.

The guidelines come into effect on Wednesday, Fang told staff in an email, in which he also said the ABC did not wish to unnecessarily “curtail engagement in civic life” or democracy for its employees, but what they say and do has the potential to damage the ABC’s reputation or undermine its independence or integrity.

“The guidelines are not intended to tell ABC staff what they can do or can’t do in their personal lives. They set out the standards the ABC expects staff will meet when making public comments that intersect with their professional lives, and make clear how the ABC will manage situations where the standards may not have been met.”

UPDATE 21/8

ABC NEWS top digital news brand in July

Source: Ipsos iris Online Audience Measurement Service, July 2025

ABC NEWS was again Australia’s top digital news provider in July with a monthly audience of 12.7 million people, according to the latest Ipsos iris data released today.

The audience was highly engaged, with an average time spent on the ABC NEWS website of 29 minutes per person.

Local and national news stories which drove audiences online for the latest news and information included the conclusion of the “mushroom murder” trial of Erin Patterson, the rescue of missing German backpacker Carolina Wilga, ongoing investigations into childcare, coverage of the “bomb cyclone” event that lashed the NSW coast and the death of Australian actor Julian McMahon.

In global news, the Russian earthquake, Pacific tsunami warning, death of Black Sabbath frontman Ozzy Osborne and “CEO kiss cam” scandal during a Coldplay concert attracted the attention of Australian audiences.

ABC News has (at last) launched Dark mode on their website

ABC NEWS top digital news brand in August

ABC NEWS was again Australia’s top digital news provider in August with a monthly audience of 13 million people, according to the latest Ipsos iris data released today.

The audience was highly engaged, with an average time spent on the ABC NEWS website of 27 minutes per person.

Australians spent nearly five hours consuming news content online across August, in line with last month.

Local and national news stories which drove audience online included the shooting of two police officers in Porepunkah and the ongoing manhunt for Dezi Freeman, reporting on the anti-immigration rallies around the capital cities and coverage of the 2025 Logies red carpet and AFL “Mad Monday” celebrations.

In global news, the summit between US President Donald Trump and Russian leader Vladimir Putin in Alaska and updates on the ongoing conflicts abroad attracted the attention of Australian audiences.

Top Ten News Category

As a result, the Ipsos iris ranking of top news digital sites shows ABC News at number one in audience with 13 million, up 2.2 per cent from July.

News.com.au saw impressive success in August as their audience rose 5.4 per cent to 12.7 million.

Conversely, nine.com.au slipped 10.7 per cent to 9.1 million, staying in third position but dropping further behind the leaders.

Daily Mail Aus suffered the biggest fall, down 11.9 per cent to 6.5 million, slipping one place from sixth to seventh and behind the Sydney Morning Herald who lost 2.2 per cent of their audience. The Guardian Australia recorded a strong lift among the major news brand titles, up 8.6 per cent to nearly 8.1 million.

7NEWS.com.au held on to fourth position despite slipping one per cent month-on-month in audience. Meanwhile, The Australian was August’s standout climber, soaring 45.1 per cent to 5.2 million, vaulting into the Top 10. SBS News left the Top Ten News Category.

Average time spent per person on the sites across the category was 8,900 minutes, a marginal 1.4 per cent decline from July, but several brands saw a double-digit plunge, including 7NEWS.com.au (-14.3%), The Guardian (-10%) and The Australian (-16.7%).

Proposal to sahe Digital News during major events.

ABC NEWS launches Deep Time

A unique, immersive digital treasure chest sharing the ancient story of Australia’s First Nations peoples

ABC NEWS launches Deep Time today, giving all Australians the opportunity to experience the awe-inspiring ancient story of our continent and its people.

Deep Time is not just a story.

It is an interactive tool that brings together thousands of years of oral histories that have been passed down for generations.

These stories help users understand what it really means for Aboriginal and Torres Strait Islander culture to have survived and thrived for 65,000 years.

How people lived alongside megafauna.

How they migrated across the land.

How they survived an ice age.

There is no other resource like this.

You can experience Deep Time at abc.net.au/deeptime

Voices of First Nations knowledge holders are at the heart of the project: over 130 cultural stories gathered via a consultative interview process with more than 65 traditional knowledge holders in at least 45 communities and language groups.

The project spans the country, reaching from Broome in the west to the Torres Strait in the north, Tasmania in the south, and everywhere from the central Tanami desert to Lake Mungo in between.

Deep Time Project Co-Lead Solua Middleton: “The deep history of Australia is a story we should all know. We’ve worked with knowledge holders from across Country to spotlight the richness and beauty of our wonderful but sometimes unknown history.

“I hope everyone who visits Deep Time takes one story away that they connect with through a familiar place to embark on their own journey to learn more about the Indigenous history of that area.”

ABC Director, News Justin Stevens: “The ABC NEWS team involved in this project has created an unprecedented piece of work that speaks to a history that goes back thousands of years.”

Experience Deep Time from Sunday 19 October at abc.net.au/deeptime. Watch the Deep Time panel discussion on ABC NEWS channel on Monday 20 October at 2:30pm (AEDT). Listen on the ABC listen app, ABC Local Radio on Monday 20 October at 8pm (local time) and ABC NewsRadio at 9pm (AEDT).

Deep Time Background

Across five years designers, developers, journalists and editors from ABC NEWS Story Lab have worked tirelessly to bring the Deep Time Australia project to life.

Deep Time Australia has been co-led by Torres Strait Islander woman and journalist Solua Middleton alongside Story Lab visual journalist Margaret Burin. Other key members of the project included Story Lab Editor Matthew Liddy.

Together, they drove the community consultation work, with assistance from journalists Karina Hogan (Indigenous woman from Northern NSW and South Sea Islander), Alexis Moran (Yuin with Wakka Wakka connections), Jillian Mundy (Palawa), Maddie Whitford (Indigenous woman from NSW mid north coast), Maree Yoelu (Wadjigany).

The stunning illustrations of Gubrun, Barngarla and Ngadju woman and ABC journalist Abby Richards help communicate these remarkable stories with colour, vibrancy and spirituality.

Dozens of Aboriginal and Torres Strait Islander knowledge holders have contributed. In addition, the team has collaborated with a wide range of institutions and scientists to help bring this story to life. These include:

Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS); First Nations Media Australia; First Languages Australia; Australian Research Council Centre of Excellence for Australian Biodiversity and Heritage (CABAH); Australian Research Council Centre of Excellence for Indigenous and Environmental Histories and Futures (CIEHF); Research Centre for Deep History at the ANU; Queensland Museum.

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work.

ABC NEWS #1 digital news brand in September

ABC NEWS has maintained its spot as Australia’s No 1 digital news provider in September for the tenth consecutive month.

Its monthly audience was 12.8 million people with an average read time of 30 minutes, according to the latest Ipsos data released today.

In international news, the assassination of Charlie Kirk and ongoing conflicts in Gaza and Ukraine were major audience drivers during the month.

Strong local and national news stories included the sentencing of “mushroom killer” Erin Patterson, the AFL Grand Final and Brownlow medal, the manhunt for “Sovereign Citizen” Dezi Freeman and the separation of celebrities Nicole Kidman and Keith Urban.

ABC News Loop

Launching in the new year, ABC News Loop will deliver Australia’s best and most trusted journalism directly into your feed.

Around one in two Australians of all ages use social media to access news.* ABC News Loop brings depth to the scroll with world-class explainer journalism that informs, entertains and engages social and mobile media audiences.

A dedicated core team, as well as contributors from across ABC News, will report the news in innovative and fresh ways with shortform video that resonates with people on social platforms.

ABC News Loop will ensure all Australians are able to access quality, trustworthy journalism wherever they choose to get it, building on our existing strengths while setting a new standard for social and mobile journalism.

*Source: 2025 Reuters Institute Digital News Report Australia

Coming to your feed: ABC News Loop

ABC News Loop is coming to your favourite social media platform in the new year to deliver Australia’s best and most trusted journalism directly into your feed.

Announced today at the 2026 ABC Showcase, ABC News Loop will add depth to the scroll with world-class, made-for-social explainer journalism that informs, entertains and engages.

A few key stats:

· Around one in two Australians use social media to access news*

· One in four Australians say social media is their main source of news*

· Social media is now the second most popular main source of news after TV*

· ABC News has 1.2 million followers on TikTok, 1.3 million on Instagram, 4.8 million on Facebook and 4.7 million subscribers across the ABC News and ABC News In-depth channels on YouTube

*Source: Digital News Report: Australia 2025

ABC Director, News Justin Stevens: “A huge number of Australians of all ages access news and information on social media platforms. But these platforms are rife with opinion, misinformation and disinformation.

“ABC News Loop will play a proactive role bringing social audiences fact-based and dynamic news explainers – unpacking and explaining the news, not telling people what to think.”

Some of the core ABC News Loop team members are already familiar faces and others soon will be: team lead Chloe Christie, Amal Wehbe, Grace McKinnon, Lia Walsh (winner of the Walkley Foundation 2025 Mid-Year Media Prize for Innovative Storytelling for her social media reporting on the US election), Angelique Lu, Luke Radford and Nicholas Maher.

Breaking down the big stories of the day will be regular contributors including Chief Elections & Data Analyst Casey Briggs, federal politics reporter Claudia Long, multiplatform contributor Lillian Rangiah, economics reporter Tom Crowley, sport reporter Marnie Vinall and journalist, digital producer and presenter Kenith Png.

ABC News social accounts will also continue to draw on the full range of talent and deep experience across all ABC News teams, including our foreign correspondents, investigative reporters, specialist reporters and experts in politics, business, global affairs, Indigenous affairs and many other areas.

ABC News Loop launches in January 2026.

Weird they didn’t doctor over the Renegades and Liberty logos in Vinall’s photo there. Free advertising.

ABC NEWS remains No 1 news website in October

ABC NEWS has maintained its spot as Australia’s No 1 digital news provider for the month of October.

Its monthly audience was 12.8 million people with an average read time of 28 minutes, according to the latest Ipsos iris data.

Local and national news stories which drove audiences online included the search for missing four-year-old Gus in South Australia and the NRL Grand Final and Dally M Awards.

Global news including the death of actor Diane Keaton, the scandal surrounding former Prince Andrew and coverage of the ongoing conflicts in Gaza and Ukraine.

Seems like the merge is happening.

I notice that the ABC News website now has links to iView and ABC Listen at the top of the page.

There is also a link on the ABC homepage which leads to this article on ABC help site. It says:

We will continue to improve navigation and search to help you more intuitively find the content you need. As part of this, in January 2026, we will transition the ABC NEWS homepage to be the primary landing page for ABC content.

The only thing that does my head in about the ABC website is. ABC News has a dark theme, ABC iView has a dark theme… Yet ABC Listen is only Light Theme. Which means you get a flashbang if you want to listen to radio online :roll_eyes:

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