Maybe a play on the old Seven Nightly News?
In response to 10’s Digital Late News?
A nightly online masthead with significant expenditure to date including multiple high profile hires, in response to a nightly broadcast news bulletin with a terrible digital strategy?
Yeah I don’t think so.
Some of the hires so far:
https://x.com/wenleima/status/1731486545407017170?s=46&t=RPKXX3QJ5bwM_6c5rMb0SA
2 Likes
Seems 7news.com.au is so bad they need to start a new site that actually aligns with the brand proposition.
Perhaps Daily Mail-lite just doesn’t cut it.
2 Likes
100% agree but no one is going to visit 7clickbait.com.au and they clearly aren’t in any hurry to give up the sweet ad money.
The team behind the website seem content tarnishing the Seven News brand. Until the higher ups recognise this nothing will change.
I don’t hold much hope for this new Nightly website either.
My sources tell me there isn’t that much revenue in it, and they recently fell to fifth spot on IPSOS, which may be why they’ve been prompted to started a site that better reflects the brand rather that That’s Life magazine.
1 Like
Kerry Stokes’ Seven West Media is targeting Australia’s “mainstream middle” with its new evening digital newspaper, The Nighlty, backed by a major advertising deal with Australia’s richest woman, mining billionaire Gina Rinehart.
An advertising pitch deck touted a focus on politics, policy, business, and culture.
The late-February launch will be into a particularly challenged digital advertising market, with revenues and traffic down as global platform Facebook shifts news away from its algorithms.
In a decision on Tuesday, Federal Court Justice Anna Katzmann ordered the network to pay Mina Greiss, one of Hayne’s longtime friends, a modest $37,940 in damages for a Facebook post after she found Greiss “spat towards” Hayne’s victim outside court but not “at” her, as the post suggested.
But Seven successfully defended a related article published online and a post by one of its reporters on social media platform Twitter, now called X, after Katzmann found Seven had proven Greiss had acted “disgracefully” outside court.
The court heard Greiss attended Newcastle District Court in May 2021 to support Hayne, who had been convicted of sexually assaulting a 26-year-old woman on the night of the 2018 NRL grand final.
Greiss launched defamation action against Seven in April 2022 over an online story, Facebook post and tweet labelling him a “grub” who allegedly “stared down” and spat either at, or towards, the victim outside court after the former footballer was sentenced to a prison term. He was not named in the publications, but Seven included a picture of him.
Lawyers’ picnic, the only winner here. What a waste of time.
1 Like
The Nightly has launched
4 Likes
Seven launches The Nightly
Free national news brand focused on quality journalism
Seven West Media today announced the launch of The Nightly, its new national digital news platform that will bring premium, quality journalism to Australians – for free.
The Nightly (www.thenightly.com.au) is a digital weeknight newspaper, website and app. Its Editor-In-Chief is Anthony De Ceglie, who takes on the new role in addition to his position as Editor-In-Chief of West Australian Newspapers. Sarah-Jane Tasker, previously Business Editor of The West Australian, has been appointed Editor of The Nightly.
Seven West Media WA Chief Executive Officer, Maryna Fewster, said: “We are very pleased to introduce The Nightly, which has been created in response to a clear consumer need.
“People’s lives have never been busier, and their mornings have never been so chaotic. Your ‘me time’ is now at night. That’s when you can sit back or lie down and read the news to get ahead of the next day. The catchline for The Nightly says it perfectly: ‘Get in front of tomorrow, spend your night wisely’.”
Mr De Ceglie said: “The Nightly will be the first choice for smart Australians to get ahead of the news. It’s the home of quality national journalism, giving people the stories they need to read and the information they need to know for free. No paywall, no clickbait – just commonsense ‘mainstream middle’ journalism backed by the power and resources of Seven West Media.”
The Nightly will focus on politics, policy, business and culture, with an editorial team that includes former Editor-In-Chief of The Australian, Christopher Dore, and experienced editors and journalists including Sarah Blake, Matthew Quagliotto, Kristin Shorten, Wenlei Ma and Ben McClellan.
Contributors will also include David Koch, Seven Network’s Mark Riley, Michael Usher and Gemma Acton, and sporting legends including AFL great Leigh Matthews and cricketing icons Justin Langer and Mitchell Johnson.
And, in an Australian first, every edition of The Nightly’s digital newspaper will feature two pages of content produced by editors of The New York Times International Report, a branded publication that features the best articles from The New York Times.
Mr De Ceglie said the content licensing deal with The New York Times was a game-changer for Australians wanting a daily global outlook. The Nightly will also publish an additional selection of articles from The New York Times News Service.
The Nightly also has access to other content licensed from The New York Times, plus content deals with The Economist and CNBC.
Mr De Ceglie said: “We’ve built an amazing team of Australian reporters and contributors to launch The Nightly and we will keep adding more great voices.
“The Nightly’s philosophy is to inform our readers through quality journalism. We won’t be swamping them with one thousand stories in the hope that they might click on a few. We’re going to give them only the best and only the stories they need to read.”
Ms Fewster said: “The response from advertisers has been very strong and we appreciate the great support we’ve received so far. Now we can’t wait to show everyone what we’ve been working on. We’re passionate about helping Australians get ahead of the news by spending their nights wisely – with The Nightly.”
2 Likes
So he is not lost to Seven West Media altogether, even though he will join Nine in early March as a panellist on the new Sunday night AFL wrap.
1 Like
Already beats 7news website in look and functionality and its just launched
3 Likes
hopefully it meets its promise of providing valuable journalism, a tough act coming from 7news
Just what we need more right wing garbage!
Seems more from The West than 7 anyway.
1 Like
The Nightly digital paper will be published each weekday at 6pm AEDT/AEST. Here is the cover of the inaugural edition, which has 40 pages in total.
4 Likes
Along side a podcast called The Nightly Five
Who departed News in disgrace for Neanderthal behaviour.
Again Kerry Stokes provides safe haven to the poorly behaved (Ben Roberts Smith another example of many). It’s about time activists took up the task against Stokes and shamed advertisers into giving his outlets a big swerve as they did against 2DAY and then 2GB which saw the end of Alan Jones from radio.
2 Likes