7news.com.au / The Nightly

[crankymedia]

@TV.Cynic

jumped by 14% in July, adding an extra 322,000 readers for the month.

The Nightly reached an audience of 2.62 million for the month, compared to 2.3 million in June. The Nightly also recorded a significant increase in page views, with 6.6 million for the month of July, a 32% increase on June.

All largely rubbery and meaningless figures designed to fool agencies and fool clients into thinking they’re getting a good deal. They’re not.

Thanks @TV.Cynic for providing the quotes, very interesting.