So you would like to see a more intrusive watermark than what metropolitan viewers get?
Don’t get me wrong, it’s not as bad as the infamous solid pink coverups WIN did with GEM and GO! for a while but personally I think the WIN addition to the One/Eleven logo should just be a PRG graphic (think what NBN did with GEM and GO!, circa 2013-15) rather than a full time watermark.
I still believe regional broadcasters should brand themselves in whatever way they want (including name) but mappy is offensive and these new multichannel watermarks also take up significant screen space
My suggestions in this scenario would be
downsize the size of the ELEVEN and ONE watermarks and have the WIN logo underneath, for example, ONE on WIN, ELEVEN on WIN
return to showing ‘You’re on WIN Network’ at the start of each program broadcast
To those suggesting there is value adding the WIN logo above the 11 and One bugs - what exact value is this?
How does this translate to any benefit for WIN?
This is not a thought our rebrand, like 7, 7Two, 7mate, 9, 9Go, 9Life etc
This is not a brand and naming convention being applied. In voice overs, on promos, in TV guides, in graphics, in social media, marketing etc - these channels are still
Just 11 and One.
All they are doing is adding an extra ugly Intrusive bug all
Of a sudden - that has not been there for 5 years.
How does this benefit WIN in anyway? Will the 38,000 people watching the Simpsons on 11 notice the new win big and say "ah, eleven is part of the win suite of channels - I should watch more of the biggest loser on win now"
Y
A rebranding / renaming convention that is catchy and thought out across al channels with stylized logos (7mate, 7flix, 7. Etc) has merit and benefits
They should just stick to the ones that TEN supply for them which are far superior and focus their efforts in improving local ads they may produce and their news services.
If Win is worried about declining ratings - they Could be doing a few things other than adding bugs everywhere
work with Ten for better PR, marketing and promo opportunities. Have network talent do local interviews with Morning and drive shows on local radio, and local newspapers
launch a website with catch up for programming - WIN news, and all their lifestyle and cooking shows. Sell ads in content
launch a Crawfords channel online or on air
move to cheaper ways of doing local news - such as live market wide bulletins with windows And more cost effective crosses and less expensive pre packaged edited content
All these would help bottom line - and benefit viewers
Are you using logic again? Why do all metropolitan viewers always try and work out our regional systems like massive watermarks covering half the programs and 20 year old news sets. We like being different!
[quote=“Bort, post:3304, topic:55”]
Yet most promos on One and Eleven for shows on the primary channel retain the Ten branding, rather than being the WIN versions. All quite messy.
[/quote]We like being different![/quote]Yeah. Regional viewers are a “special” bunch aren’t they?