WIN can obviously claim freely that they are the only dedicated local news, etc.
But the thing here is, it's becoming increasingly obvious that viewers want more than that... They want convenience.
And convenience comes in having everything you care about (local, national, major international, etc.) all together in the one place, without having to sit through and tune into two separate news bulletins.
I can't wait for when 9 News launches in North QLD, because I want to be able to sit down and see what's happening in my city, as well as any major national stories, or state stories, all together in the one place, as does my family.