I think we might see some improvement from WIN in this field - with the appointment of a new National News Director, paired with a new National Programming Manager, it appears that they are going to put a bit of effort in.
In regards to axing or starting news bulletins, it will be interesting to see what they do. So far they have only axed bulletins in areas where they are not required to produce news (SA, Mildura and Mackay). I know Mildura and Mackey don’t get noodle updates - do SA?
I think they would want start bulletins in NNSW, but It could be difficult, especially with NBN being such a powerhouse in Newcastle, and Prime the same in New England. How does NBN News rate outside of Newcastle? Without the heritage on NBN in other areas, it might be viable to have 3 bulletins on the North Coast.
I’d also back them in Newcastle, even with the heritage on NBN, it’s such a large sub-market that and competition would be good. So long as they go in with realistic expectations and don’t expect to beat NBN from the start, there should be enough advertising dollars to make it viable, epxecially if some of their smaller areas are still viable.