Wednesday 29 January 2025

TV Ratings Television Ratings
21

Only they know the true answer to this but I’d say all of the above, doubles down on the fact that they are the FTA home of Cricket and might’ve snagged them for a too good to pass up price amongst a lack of interest or complacency from other networks.

Weather delays cannot be helped and it’s only a couple of days anyway, people will find it in their schedule no matter where they schedule it - people are fairly smart with chasing sports around channels and platforms nowadays given the fragmentation of sports rights.

Anyway, we’re getting a bit off track here (no surprises for Sully :wink:) but can only see how this plays out the next few days.

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22

But all of that is based on the assumption that Seven have overpaid for it. All reports point to Fox picking these series up for next to nothing late in the day in the past, something that Seven have done this time.

If they’ve picked up these rights for cheap, which seems the most likely scenario, I can’t imagine how 7 wouldn’t be ecstatic with a 31% share up against MAFS.

Taking nothing away from 9 and MAFS, they’re great numbers; but sheesh, 7 can’t do anything right in some peoples eyes.

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23

It’s a TV ratings discussion forum and that’s what we’re doing, including analysis of the rights acquisition and potential benefits or not and comparing to rivals’ performances. No? :slight_smile:

I guess we can properly evaluate after Idol’s launch, that being the big picture and Q1.

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24

5 cities

Nine has a rare win in all 5 city markets.

The cricket (showing on 7Mate) seems to have impacted 7News.

Good win for 9News in Brisbane.
Another clean sweep for Tipping Point.

5 City Syd Mel Bri Ade Per
Seven News 833,000 210,000 260,000 143,000 98,000 123,000
Nine News 798,000 217,000 267,000 175,000 73,000 66,000
10 News 235,000 60,000 63,000 44,000 28,000 40,000
5 City Syd Mel Bri Ade Per
Chase Aus 389,000 96,000 134,000 73,000 49,000 37,000
Tipping Aus 443,000 109,000 138,000 94,000 51,000 50,000
5 City Syd Mel Bri Ade Per
Sunrise 245,000 78,000 49,000 50,000 25,000 44,000
Today 210,000 61,000 58,000 61,000 15,000 15,000
News Break 124,000 30,000 39,000 33,000 12,000 1,000
5 City Syd Mel Bri Ade Per
MAFS 1,102,000 286,000 390,000 213,000 101,000 112,000
Test 640,000 172,000 250,000 98,000 74,000 60,000
Celebrity 388,000 92,000 128,000 91,000 43,000 35,000

(Note - for the test I used the highest rated session in each market - so total doesn’t match).

Total TV Seven Nine Ten SBS ABC
Metro 30.1% 37.5% 12.8% 5.9% 13.7%
Syd 28.7% 36.7% 12.2% 6.6% 15.7%
Mel 30.5% 39.0% 12.1% 5.2% 13.2%
Bri 28.5% 39.5% 15.4% 5.1% 11.5%
Ad 32.7% 34.1% 12.6% 6.5% 14.1%
Per 32.5% 34.5% 12.5% 7.1% 13.4%
Reg 32.3% 30.0% 12.7% 5.9% 15.9%
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25

550k in Sydney and 768k in Melbourne combined program averages last night is very good for FTA TV (including bvod).

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26

10NF

And slowly it falls as TP returns…

27

Yeah of course it is. In my opinion if a product you’ve (I’m assuming) paid little for helps you get 31% against the biggest show on TV in this country, it’s self evident what Seven are getting out of the series.

And whilst there’s always the risk of poor weather and shortened/ one sided matches with test cricket, it would be remarkable if that didn’t help inform Seven’s bid.

There’s a fair bit to be critical of with Seven’s actual handling of the match yesterday ie channel changes, set, host etc, but I just don’t think the actual numbers it delivered on day 1 could have Seven concerned.

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28

That’s the 5 city result, where the total audience was 338k.

Compared to last week on the same night where it got 363k, any fluctuations when you’re starting from a lower base are more obvious.

I believe still above average and up YOY.

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29

I imagine they saw what happened with tennis vs Chase in recent weeks (with the latter getting very high figures due to no game show competition) and didn’t want to give TP a similar free ride. I suspect had they taken Chase off TP would have rated even higher - noting that Chase did easily win Reach yesterday - as awful as that metric is

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30

I would point out though, as I’m sure we all know, it is a lot easier for Seven to achieve such shares than other networks, thanks to their consistent strong performance in Adelaide, especially Perth, regional Qld, Sth Nsw, Vic, Tas and Wa.

If you look to the traditional 5 City Metro metrics, it’s usually always a very different story.

Seven pushed for VOZ and they got what they wanted.

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31

Look fair enough if your argument is that under the old ratings system, Nine would have had a bigger win last night. I agree with that. It doesn’t affect the point I’m making though in that, with today’s metrics, to get within 4 points of Nine with MAFS in the lineup is as good a result as Seven could hope for imo.

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32

Well up from equivalent day last year when national figure was 292,000.

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33

Seven wins Wednesday, 7plus soars 102%, cricket reaches 2.51 million

· #1 nationally across the day and night

· National total TV audience share, 6am to midnight: 43%

· National total TV audience share, 6pm to midnight: 39.1%

· 7plus: soars 102% year-on-year, #1 in live streaming

· 7NEWS: #1 news program, reaches 2.11 million

· First Test – Sri Lanka v Australia: reaches 2.51 million

· The Chase Australia: #1 game show, reaches 1.44 million

· Sunrise: #1 at breakfast, 31% more viewers than Today

Seven Network reaches 6.77 million Australians nationally. 7plus up 102% year-on-year.

7plus: #1 in live streaming with a 50.4% share.

Seven’s Cricket: First Test – Sri Lanka v Australia. Day one, session three : National reach 2.51 million, national audience 756,000.

7NEWS Wednesday: #1 news program. National reach 2.11 million, national audience 1.27 million.

Seven’s Cricket: First Test – Sri Lanka v Australia. Day one, session two : National reach 1.7 million, national audience 926,000.

The Chase Australia Wednesday: #1 game show. National reach 1.5 million, national audience 607,000.

Home and Away Wednesday: #1 drama. National reach 1.39 million, national audience 877,000.

Seven’s Cricket: First Test – Sri Lanka v Australia. Day one, session one : National reach 1.38 million, national audience 666,000.

Seven’s Cricket: First Test – Sri Lanka v Australia. Day one, tea : National reach 1.31 million, national audience 827,000.

Sunrise Wednesday: #1 breakfast program. National reach 942,000, national audience 412,000. 31% more viewers than Today.

NATIONAL TOTAL TV COMMERCIAL SHARES (%):

6.00pm to midnight

Network All people 25 to 54s Grocery shoppers
Seven Network 39.1 36.0 38.4
Nine Network 44.5 46.5 45.5
Network Ten 16.4 17.5 16.1

NATIONAL TOTAL TV COMMERCIAL SHARES (%):

6.00am to midnight

Network All people 25 to 54s Grocery shoppers
Seven Network 43.0 40.4 42.4
Nine Network 41.0 43.4 41.8
Network Ten 16.0 16.3 15.7

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34

Note that Seven’s claim is based on "6am to midnight " rather than the normal metric of prime time.

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35

:man_facepalming:

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36

A thought I’ve had on this- a lot of people have turned off FTA in recent years for entertainment programming (given the sheer volume of alternative viewing options these days), but will still watch FTA for things like the footy or cricket or tennis that are shown live.

I wonder how many of Sevens viewers for the cricket are viewers that (with the end of the BBL and Tennis) would otherwise have not tuned in to FTA TV at all last night.

I can only speak for myself but once the BBL and Aus Open finishes I’ll typically not bother with FTA TV (certainly of an evening) until the footy starts up again (but then again, I do like sport so there is a bias there).

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Total TV Consolidated 7 Days

Total TV Consolidated 7 Top 30 Programs Total People

Rank Description Network Reach Average BVOD
1 MARRIED AT FIRST SIGHT -WED Nine 3,562,000 2,413,000 969,000
2 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S3 Seven 2,425,000 900,000 120,000
3 UNBREAKABLE: THE JELENA DOKIC STORY Nine 2,376,000 1,235,000 250,000
4 SEVEN NEWS Seven 2,123,000 1,276,000 72,000
5 9NEWS Nine 1,907,000 1,113,000 100,000
6 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 Seven 1,707,000 928,000 125,000
7 A CURRENT AFFAIR Nine 1,645,000 1,035,000 103,000
8 HOME AND AWAY Seven 1,554,000 1,028,000 209,000
9 THE CHASE AUSTRALIA Seven 1,509,000 615,000 44,000
10 I’M A CELEBRITY…GET ME OUT OF HERE! WED 10 1,409,000 725,000 138,000
11 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S1 Seven 1,395,000 670,000 103,000
12 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 TEA Seven 1,308,000 827,000 117,000
13 TIPPING POINT AUSTRALIA Nine 1,274,000 654,000 53,000
14 7.30-EV ABC 1,266,000 728,000 36,000
15 ABC NEWS-EV ABC 1,173,000 861,000 36,000
16 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 MULTI Seven 1,097,000 541,000 112,000
17 SUNRISE Seven 947,000 412,000 32,000
18 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 LUNCH Seven 896,000 459,000 85,000
19 ELSBETH 10 880,000 313,000 28,000
20 HARD QUIZ S10-EV ABC 860,000 609,000 52,000
21 TODAY Nine 841,000 315,000 37,000
22 OPTICS-EV ABC 788,000 447,000 97,000
23 9NEWS AFTERNOON Nine 773,000 418,000 26,000
24 THE PROJECT 10 724,000 283,000 16,000
25 10 NEWS FIRST 10 717,000 339,000 14,000
26 MARRIED AT FIRST SIGHT -TUE -ENCORE Nine 698,000 251,000 15,000
27 NEWS BREAKFAST-AM ABC 680,000 232,000 15,000
28 THE MORNING SHOW Seven 679,000 277,000 21,000
29 HIGHWAY PATROL-PM Seven 628,000 227,000 38,000
30 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 PRE GAME Seven 620,000 344,000 35,000

Total TV Consolidated 7 Top 30 Programs 25-54

Rank Description Network Reach Average BVOD
1 MARRIED AT FIRST SIGHT -WED Nine 1,666,000 1,257,000 619,000
2 UNBREAKABLE: THE JELENA DOKIC STORY Nine 920,000 449,000 131,000
3 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S3 Seven 869,000 355,000 69,000
4 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 Seven 577,000 328,000 71,000
5 I’M A CELEBRITY…GET ME OUT OF HERE! WED 10 563,000 331,000 81,000
6 9NEWS Nine 557,000 292,000 51,000
7 SEVEN NEWS Seven 551,000 303,000 36,000
8 A CURRENT AFFAIR Nine 504,000 281,000 56,000
9 HOME AND AWAY Seven 497,000 370,000 116,000
10 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 TEA Seven 472,000 310,000 67,000
11 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 MULTI Seven 421,000 208,000 62,000
12 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S1 Seven 409,000 200,000 58,000
13 THE CHASE AUSTRALIA Seven 377,000 129,000 23,000
14 ELSBETH 10 333,000 100,000 13,000
15 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 LUNCH Seven 309,000 167,000 47,000
16 TIPPING POINT AUSTRALIA Nine 299,000 141,000 25,000
17 SUNRISE Seven 296,000 128,000 18,000
18 TODAY Nine 292,000 112,000 21,000
19 THE PROJECT 10 270,000 112,000 9,000
20 MARRIED AT FIRST SIGHT -TUE -ENCORE Nine 258,000 97,000 8,000
21 7.30-EV ABC 248,000 124,000 14,000
22 HIGHWAY PATROL-PM Seven 224,000 79,000 21,000
23 ABC NEWS-EV ABC 215,000 148,000 13,000
24 NEWS BREAKFAST-AM ABC 201,000 78,000 7,000
25 OPTICS-EV ABC 198,000 129,000 42,000
26 10 NEWS FIRST 10 187,000 88,000 7,000
27 9NEWS AFTERNOON Nine 181,000 94,000 12,000
28 SUNRISE -EARLY Seven 177,000 79,000 12,000
29 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S1 MULTI Seven 176,000 113,000 31,000
30 THE MORNING SHOW Seven 176,000 78,000 12,000

Total TV Consolidated 7 Top 30 Programs 16-39

Rank Description Network Reach Average BVOD
1 MARRIED AT FIRST SIGHT -WED Nine 936,000 718,000 430,000
2 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S3 Seven 424,000 193,000 47,000
3 UNBREAKABLE: THE JELENA DOKIC STORY Nine 399,000 163,000 63,000
4 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 Seven 298,000 173,000 48,000
5 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S1 Seven 245,000 123,000 43,000
6 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 TEA Seven 243,000 167,000 44,000
7 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 MULTI Seven 238,000 122,000 43,000
8 I’M A CELEBRITY…GET ME OUT OF HERE! WED 10 231,000 138,000 47,000
9 HOME AND AWAY Seven 230,000 179,000 70,000
10 SEVEN NEWS Seven 198,000 99,000 19,000
11 9NEWS Nine 195,000 91,000 25,000
12 A CURRENT AFFAIR Nine 189,000 94,000 31,000
13 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 LUNCH Seven 174,000 101,000 32,000
14 THE CHASE AUSTRALIA Seven 168,000 54,000 13,000
15 MARRIED AT FIRST SIGHT -TUE -ENCORE Nine 124,000 46,000 5,000
16 TIPPING POINT AUSTRALIA Nine 122,000 64,000 13,000
17 HIGHWAY PATROL-PM Seven 113,000 41,000 14,000
18 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S1 MULTI Seven 108,000 71,000 23,000
19 ELSBETH 10 106,000 27,000 6,000
20 THE PROJECT 10 104,000 47,000 4,000
21 TODAY Nine 99,000 32,000 10,000
22 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 PRE GAME Seven 97,000 42,000 13,000
23 7.30-EV ABC 94,000 43,000 6,000
24 OPTICS-EV ABC 82,000 51,000 19,000
25 NEWS BREAKFAST-AM ABC 80,000 34,000 3,000
26 9NEWS AFTERNOON Nine 79,000 40,000 6,000
27 SUNRISE Seven 78,000 29,000 8,000
28 ABC NEWS MORNINGS-AM ABC 77,000 18,000 2,000
29 ABC NEWS-EV ABC 69,000 47,000 6,000
30 THE SUSPECTS – TRUE AUSTRALIAN THRILLERS (R) Seven 63,000 33,000 8,000

Total TV Consolidated 7 Top 30 Programs Grocery Shoppers

Rank Description Network Reach Average BVOD
1 MARRIED AT FIRST SIGHT -WED Nine 2,809,000 1,937,000 776,000
2 UNBREAKABLE: THE JELENA DOKIC STORY Nine 1,902,000 1,013,000 204,000
3 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S3 Seven 1,823,000 667,000 90,000
4 SEVEN NEWS Seven 1,685,000 1,032,000 57,000
5 9NEWS Nine 1,487,000 875,000 81,000
6 A CURRENT AFFAIR Nine 1,291,000 817,000 83,000
7 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 Seven 1,277,000 687,000 95,000
8 HOME AND AWAY Seven 1,232,000 820,000 168,000
9 THE CHASE AUSTRALIA Seven 1,183,000 489,000 35,000
10 I’M A CELEBRITY…GET ME OUT OF HERE! WED 10 1,051,000 537,000 113,000
11 7.30-EV ABC 1,047,000 613,000 31,000
12 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S1 Seven 1,046,000 501,000 76,000
13 TIPPING POINT AUSTRALIA Nine 1,010,000 517,000 43,000
14 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 TEA Seven 970,000 604,000 90,000
15 ABC NEWS-EV ABC 964,000 714,000 31,000
16 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 S2 MULTI Seven 807,000 396,000 84,000
17 SUNRISE Seven 756,000 329,000 26,000
18 HARD QUIZ S10-EV ABC 709,000 504,000 45,000
19 ELSBETH 10 689,000 248,000 24,000
20 OPTICS-EV ABC 667,000 384,000 84,000
21 TODAY Nine 667,000 254,000 30,000
22 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 LUNCH Seven 656,000 331,000 64,000
23 9NEWS AFTERNOON Nine 608,000 330,000 21,000
24 10 NEWS FIRST 10 584,000 273,000 12,000
25 MARRIED AT FIRST SIGHT -TUE -ENCORE Nine 560,000 199,000 12,000
26 THE PROJECT 10 558,000 211,000 13,000
27 NEWS BREAKFAST-AM ABC 552,000 196,000 13,000
28 THE MORNING SHOW Seven 542,000 221,000 17,000
29 HARD QUIZ S9 RPT ABC 496,000 267,000 10,000
30 SEVEN’S CRICKET: FIRST TEST – SRI LANKA V AUSTRALIA D1 PRE GAME Seven 473,000 264,000 26,000

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38

MAFS getting close to 1,000,000 in BVOD after 7 days.

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39

A massive result for Nine with the Jelena Dokic doco. Also highlighted by Nine’s programming boss Hamish Turner in their summer ratings release today (via TVT).

Growing about 350k over 7 days, including 149k from 9Now and 100k from DVR timeshifting. Overnights were already great anyway.

Also strong demographics, No. 2 program only behind Married in the crucial 25-54 and only beaten by cricket and H&A apart from Married in the hard to reach 16-39.

And will probably get even more after 28 Day Consolidated too.