Wednesday 24 February 2021

On the night, but offers no share growth in consolidated. Bull etc brings 50-80k viewers through the week. The project brings 1k.

Still lazy programming

Drama always adds in +7

What time does Bull air? What about the other 4 nights Of the week.

The Project is a 10 original, Australian and topical. And something streaming doesn’t offer
.

What would you suggest 10.30 weeknights on 10?

New programming.
The project airs at 6:30. It’s still an original. The 10;30 is an encore.

If I watch the project and then MAFS, I’m probably not going back to 10 when the project airs 30/45 mins later again. That’s not ideal.

What new programming?

What is Cost effective for 10.30pm, needs no promotion and would rate higher in 25-54?

The people watching at 10.30 is a whole new audience. They were not watching at 6.30 (or probably avail to watch at 6.30)

It’s making their flagship show avail to a whole new audience

I mean if it wasn’t working for them they’d make adjustments

They don’t show it at 10:30 everynight because they air other programs…

As for not watching one network all night, that’s not true but also my point, if I switch off after the project to watch another show I probably won’t be switching back to watch an encore of a show that finished 3 hours prior.
It’s also available on 10play. So it’s on streaming.

Sure that’s true.

But for every viewer that was watching 10 at 630 and would switch OFF at 10.30 when the encore came on, there is a viewer who was NOT watching at 6.30, who CouLd actively choose the project at 10.30

In a world of non stop US Scripted fare on streaming, I think having something like the project at 10.30 stands out

And again. If they had something that would do better there - I presume they’d schedule it

25-54s is “young adult”?

1 Like

And maybe look at the demos again , number 3 program is at 6:30pm…

The project encore is ahead of the other late news for its timeslot, not for the entire days ratings.

1 Like

Five City Metro, Consolidated 7 Days, Total People

Network

Consolidated
ABC
12.1%
ABC K/P
2.1%
ABC Me
0.4%
ABC News
1.8%

ABC TTL

16.5%
Seven
14.4%
7Two
3.1%
7Mate
2.2%
7Flix
1.9%

Seven TTL

21.7%
Nine
25.0%
9GO!
2.4%
9GEM
2.7%
9Life
1.8%
9Rush
1.3%

Nine TTL

33.1%
10
11.9%
10 Bold
3.9%
10 Peach
2.9%
10 Shake
0.7%

Ten TTL

19.4%
SBS
6.4%
Viceland
1.4%
Food
0.9%
NITV
0.2%
World Movies
0.5%

SBS TTL

9.4%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 BLUEY-EV ABC K/P
306,000
157,000
148,000
94.0%
2 BLUEY-AM ABC K/P
298,000
151,000
147,000
97.8%
3 MARRIED AT FIRST SIGHT -WED Nine
1,019,000
892,000
127,000
14.3%
4 AFTERTASTE-EV ABC TV
416,000
295,000
121,000
40.9%
5 VIKINGS SBS
217,000
120,000
97,000
81.1%
6 THE BAY-EP.2 Seven
245,000
171,000
74,000
43.2%
7 THE BAY Seven
275,000
202,000
72,000
35.8%
8 BULL 10
281,000
212,000
69,000
32.4%
9 THE EQUALIZER Nine
411,000
343,000
68,000
19.9%
10 PEPPA PIG-PM ABC K/P
201,000
140,000
60,000
42.9%
11 THE CUBE - LAUNCH 10
626,000
567,000
58,000
10.3%
12 PEPPA PIG-AM ABC K/P
174,000
121,000
53,000
44.0%
13 HARD QUIZ S6-EV ABC TV
638,000
588,000
51,000
8.6%
14 THE ADVENTURES OF PADDINGTON-EV ABC K/P
189,000
148,000
42,000
28.2%
15 ADAM HILLS: THE LAST LEG-LE ABC TV
155,000
115,000
40,000
34.7%
16 CHICAGO MED Nine
158,000
119,000
40,000
33.6%
17 HOME AND AWAY Seven
529,000
489,000
39,000
8.0%
18 MICHAEL PALIN: TRAVELS OF A LIFETIME SBS
245,000
207,000
38,000
18.2%
19 BULL RPT 10
210,000
184,000
26,000
14.1%
20 KANGAROO BEACH-AM ABC K/P
134,000
110,000
25,000
22.5%

:warning: Reminder: Our agreement with OzTAM does not allow posting of ratings for programs outside this post.

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network Consolidated Overnight Increase
1 MARRIED AT FIRST SIGHT -WED Nine
1,019,000
892,000
127,000
2 SEVEN NEWS Seven
936,000
934,000
3,000
3 SEVEN NEWS AT 6.30 Seven
877,000
875,000
2,000
4 NINE NEWS Nine
859,000
858,000
1,000
5 NINE NEWS 6:30 Nine
857,000
857,000
0
6 A CURRENT AFFAIR Nine
686,000
677,000
9,000
7 ABC NEWS-EV ABC TV
660,000
654,000
6,000
8 HARD QUIZ S6-EV ABC TV
638,000
588,000
51,000
9 THE CUBE - LAUNCH 10
626,000
567,000
58,000
10 7.30-EV ABC TV
536,000
535,000
1,000
11 HOME AND AWAY Seven
529,000
489,000
39,000
12 THE WEEKLY WITH CHARLIE PICKERING-EV ABC TV
495,000
477,000
18,000
13 THE CHASE AUSTRALIA Seven
484,000
478,000
6,000
14 THE PROJECT 7PM 10
470,000
464,000
6,000
15 AFTERTASTE-EV ABC TV
416,000
295,000
121,000
16 THE EQUALIZER Nine
411,000
343,000
68,000
17 HOT SEAT Nine
402,000
397,000
4,000
18 THE CHASE AUSTRALIA-5PM Seven
308,000
301,000
8,000
19 BLUEY-EV ABC K/P
306,000
157,000
148,000
20 10 NEWS FIRST 10
300,000
299,000
1,000

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 GOGGLEBOX AUSTRALIA Lifestyle Channel
210,000
149,000
61,000
41.0%
2 DEATH IN PARADISE BBC First
38,000
7,000
31,000
423.5%
3 PRODIGAL SON FOX One
41,000
15,000
26,000
173.2%
4 BLUEY CBeebies
15,000
1,000
14,000
1640.4%
5 SOUTH PARK FOX8
12,000
1,000
11,000
1392.5%
6 1995 GF GEELONG V CARLTON FOX FOOTY
13,000
3,000
10,000
388.5%
7 A DISCOVERY OF WITCHES FOX8
19,000
9,000
10,000
115.7%
8 SOUTH PARK FOX8
8,000
1,000
7,000
721.4%
9 SPONGEBOB SQUAREPANTS Nickelodeon
7,000
0
7,000
0.0%
10 HARRY POTTER: ORDER OF PHOENIX Movies Family
12,000
4,000
7,000
161.2%
11 BLAZE AND THE MONSTER MACHINES Nick Jr.
29,000
22,000
7,000
32.6%
12 PAW PATROL Nick Jr.
17,000
10,000
7,000
68.5%
13 BLUE BLOODS FOX One
30,000
22,000
7,000
31.5%
14 CORONATION STREET UKTV
28,000
22,000
7,000
30.6%
15 LOVE SARAH Movies Premiere
13,000
7,000
7,000
100.1%
16 OUR GIRL BBC First
8,000
1,000
7,000
508.2%
17 OUR GIRL BBC First
8,000
2,000
7,000
342.5%
18 TIN STAR BBC First
9,000
3,000
6,000
241.7%
19 OUR GIRL BBC First
7,000
1,000
6,000
848.3%
20 BLUE BLOODS FOX One
28,000
22,000
6,000
28.6%

Data © OzTAM Pty Limited 2021. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).

Five City Metro, Consolidated 28 Days, Total People


Network

ABC
12.1%
ABC K/C
2.3%
ABC Me
0.4%
ABC News
1.8%

ABC TTL

16.5%
Seven
14.4%
7Two
3.1%
7Mate
2.2%
7Flix
1.9%

Seven TTL

21.6%
Nine
24.9%
9GO!
2.3%
9GEM
2.7%
9Life
1.8%
9Rush
1.3%

Nine TTL

32.9%
Ten
11.9%
10 Bold
3.9%
10 Peach
2.9%
10 Shake
0.7%

Ten TTL

19.4%
SBS
6.6%
Viceland
1.4%
Food
0.9%
NITV
0.2%
World Movies
0.5%

SBS TTL

9.6%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network
Inc 8 - 28
Inc 1-28
Inc on
Inc on
1 BLUEY-EV ABC K/P
428,000
306,000
157,000
122,000
270,000
40% 171.5%
2 BLUEY-AM ABC K/P
351,000
298,000
151,000
53,000
200,000
18% 132.7%
3 AFTERTASTE-EV ABC TV
456,000
416,000
295,000
40,000
161,000
10% 54.5%
4 MARRIED AT FIRST SIGHT -WED Nine
1,052,000
1,019,000
892,000
33,000
160,000
3% 18.0%
5 VIKINGS SBS
238,000
217,000
120,000
21,000
118,000
10% 98.8%
6 BULL 10
318,000
281,000
212,000
37,000
106,000
13% 49.8%
7 THE BAY-EP.2 Seven
266,000
245,000
171,000
21,000
95,000
9% 55.7%
8 PEPPA PIG-AM ABC K/P
216,000
174,000
121,000
42,000
95,000
24% 78.7%
9 THE BAY Seven
293,000
275,000
202,000
18,000
91,000
7% 44.8%
10 THE EQUALIZER Nine
433,000
411,000
343,000
22,000
90,000
5% 26.3%
11 PEPPA PIG-PM ABC K/P
224,000
201,000
140,000
24,000
84,000
12% 59.9%
12 HARD QUIZ S6-EV ABC TV
662,000
638,000
588,000
24,000
74,000
4% 12.7%
13 THE CUBE - LAUNCH 10
628,000
626,000
567,000
2,000
61,000
0% 10.7%
14 CHICAGO MED Nine
174,000
158,000
119,000
16,000
56,000
10% 46.9%
15 THE ADVENTURES OF PADDINGTON-EV ABC K/P
200,000
189,000
148,000
11,000
52,000
6% 35.5%
16 READY, STEADY, WIGGLE!-PM ABC K/P
118,000
85,000
66,000
33,000
52,000
39% 78.7%
17 ROMULUS SBS
113,000
85,000
62,000
28,000
51,000
33% 82.9%
18 BULL RPT 10
231,000
210,000
184,000
21,000
47,000
10% 25.4%
19 ADAM HILLS: THE LAST LEG-LE ABC TV
162,000
155,000
115,000
6,000
47,000
4% 40.3%
20 MICHAEL PALIN: TRAVELS OF A LIFETIME SBS
252,000
245,000
207,000
7,000
45,000
3% 21.6%

:warning: Reminder: Our agreement with OzTAM does not allow posting of ratings for programs outside this post.

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network
Inc on
Inc on
1 MARRIED AT FIRST SIGHT -WED Nine
1,052,000
1,019,000
892,000
33,000
160,000
2 SEVEN NEWS Seven
936,000
936,000
934,000
0
3,000
3 SEVEN NEWS AT 6.30 Seven
877,000
877,000
875,000
0
3,000
4 NINE NEWS Nine
859,000
859,000
858,000
0
1,000
5 NINE NEWS 6:30 Nine
857,000
857,000
857,000
0
0
6 A CURRENT AFFAIR Nine
687,000
686,000
677,000
1,000
9,000
7 HARD QUIZ S6-EV ABC TV
662,000
638,000
588,000
24,000
74,000
8 ABC NEWS-EV ABC TV
660,000
660,000
654,000
0
6,000
9 THE CUBE - LAUNCH 10
628,000
626,000
567,000
2,000
61,000
10 7.30-EV ABC TV
536,000
536,000
535,000
0
1,000
11 HOME AND AWAY Seven
532,000
529,000
489,000
3,000
43,000
12 THE WEEKLY WITH CHARLIE PICKERING ABC TV
496,000
495,000
477,000
1,000
19,000
13 THE CHASE AUSTRALIA Seven
484,000
484,000
478,000
1,000
6,000
14 THE PROJECT 7PM 10
470,000
470,000
464,000
0
6,000
15 AFTERTASTE-EV ABC TV
456,000
416,000
295,000
40,000
161,000
16 THE EQUALIZER Nine
433,000
411,000
343,000
22,000
90,000
17 BLUEY-EV ABC K/P
428,000
306,000
157,000
122,000
270,000
18 HOT SEAT Nine
402,000
402,000
397,000
0
4,000
19 BLUEY-AM ABC K/P
351,000
298,000
151,000
53,000
200,000
20 BULL 10
318,000
281,000
212,000
37,000
106,000

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network
Inc 8 - 28
Inc 1-28
Inc on
Inc on
1 GOGGLEBOX AUSTRALIA Lifestyle Channel
215,000
210,000
149,000
6,000
67,000
3% 44.7%
2 DEATH IN PARADISE BBC First
62,000
38,000
7,000
24,000
55,000
63% 751.2%
3 BLUEY CBeebies
36,000
15,000
1,000
21,000
35,000
143% 4131.9%
4 PRODIGAL SON FOX One
45,000
41,000
15,000
4,000
30,000
9% 198.4%
5 HARRY POTTER: ORDER OF PHOENIX Movies Family
19,000
12,000
4,000
8,000
15,000
66% 334.8%
6 SOUTH PARK FOX8
14,000
12,000
1,000
2,000
13,000
16% 1630.1%
7 CORONATION STREET UKTV
35,000
28,000
22,000
6,000
13,000
21% 58.4%
8 PAW PATROL Nick Jr.
33,000
27,000
21,000
6,000
12,000
24% 60.4%
9 PAW PATROL Nick Jr.
22,000
17,000
10,000
5,000
12,000
27% 113.5%
10 THOMAS THE TANK ENGINE & FRIENDS CBeebies
16,000
10,000
5,000
6,000
11,000
64% 218.9%
11 A DISCOVERY OF WITCHES FOX8
20,000
19,000
9,000
1,000
11,000
5% 125.9%
12 1995 GF GEELONG V CARLTON FOX FOOTY
13,000
13,000
3,000
0
10,000
0% 388.5%
13 ESCAPE TO THE COUNTRY Lifestyle Channel
25,000
21,000
15,000
5,000
10,000
23% 66.7%
14 RYAN'S MYSTERY PLAYDATE Nick Jr.
25,000
16,000
16,000
9,000
9,000
58% 58.1%
15 EASTENDERS UKTV
24,000
21,000
15,000
4,000
9,000
17% 61.7%
16 SPONGEBOB SQUAREPANTS Nickelodeon
9,000
0
0
9,000
9,000
0% 0.0%
17 THE KILLING FIELDS FOX Classics
20,000
11,000
11,000
9,000
9,000
78% 83.8%
18 HEY DUGGEE CBeebies
9,000
2,000
0
7,000
9,000
282% 0.0%
19 BLUE BLOODS FOX One
31,000
30,000
22,000
1,000
9,000
5% 38.1%
20 SPONGEBOB SQUAREPANTS Nickelodeon
9,000
3,000
0
6,000
9,000
195% 0.0%

Data © OzTAM Pty Limited 2021. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).