Sometimes the VPM figures OzTAM releases and the ones networks release differ. So I am just wondering how it works. Is the survey size small? Is it the same people they use to for the boxes on tvs?
Also to remind others, the total for vpm is australia wide, not just metro, so even if it did get 54k views, youād need to try get the info to see whatās metro to add it to the above.
By my understanding 10plays early release has had very little impact on its metro numbers, especially when you see SBS dramas can pull 200k on binge release before FTA viewing.
A network should test to see if numbers ar better if they play drama without commercial breaks and only have a half time break for an interval.
Increase product placement and get creative on how you get sponsors represented. If you can get a drama rating over 1million, those interval ad rates can be more expensive.
Iām sure many will say this is a crap idea, but itās an idea!
It works for the UK and Ireland because thatās how all shows are broken down 3 ad breaks per hour show with an ad break between shows (and its related how many commercials per hour and there is only a small leeway for not showing your scheduled program ontime⦠But thatās a whole different topic.