# Use of AI generated content in TV programming **URL:** \ **Category:** General Television Topics\ **Created:** [May 26, 2025, 1:23am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058 "2025-05-26T01:23:28Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![DangT\_st](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/8e7dd6/32.png) [@DangT\_st](https://forums.mediaspy.org/u/DangT_st)\ **Post date:** [May 26, 2025, 1:23am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/1 "2025-05-26T01:23:28Z")
Please call out or advise on AI generated content on Australian TV channels. With the AI generated content looking pretty convincing at times. It is important to be able to know what content created/televised, is real as opposed to generated content. Which may be designed to deceive into believing its actual footage. Should networks be compelled to notify viewers when AI generated content is being displayed? ---
**Author:** ![bacco007](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bacco007/32/99038_2.png) [@bacco007](https://forums.mediaspy.org/u/bacco007)\ **Post date:** [May 26, 2025, 1:32am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/2 "2025-05-26T01:32:47Z")
As AI improves (not just in terms of quality, but the kind of thing that it can easily/quickly produce), it’s not hard to see it becoming a greater part of programming. I’m surprised we dont see more AI generated content in our news services (whether it be by design or by accident) especially as there is a greater emphasis from some to be the first with the news ---
**Author:** ![OnAir](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/onair/32/88553_2.png) [@OnAir](https://forums.mediaspy.org/u/OnAir)\ **Post date:** [May 26, 2025, 1:57am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/3 "2025-05-26T01:57:27Z")
> [@DangT\_st](#): > > Should networks be compelled to notify viewers when AI generated content is being displayed? There is a terrible AI generated ad in NZ currently and it has a caption at the bottom pointing this out. I think it should be mandatory. ---
**Author:** ![Zacgb](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/zacgb/32/365814_2.png) [@Zacgb](https://forums.mediaspy.org/u/Zacgb)\ **Post date:** [May 26, 2025, 4:13am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/4 "2025-05-26T04:13:00Z")
Great thread idea! I’m tipping this will get quite popular later in the year once Google’s VEO 3 is released to the public. Absolutely phenomenal stuff 🤯 ---
**Author:** ![WestKnight](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/westknight/32/321147_2.png) [@WestKnight](https://forums.mediaspy.org/u/WestKnight)\ **Post date:** [May 26, 2025, 7:02am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/5 "2025-05-26T07:02:59Z")
> [@bacco007](#): > > I’m surprised we dont see more AI generated content in our news services (whether it be by design or by accident) especially as there is a greater emphasis from some to be the first with the news Maybe not genAI pictures, but AI translations are making their way in, like BBC’s upcoming Polish service: > **[BBC World Service to launch new offer in Polish](https://www.bbc.com/mediacentre/2025/bbc-world-service-to-launch-new-offer-in-polish)** > > BBC News Polska will deliver independent and impartial news in text and video for Polish-speaking audiences > BBC News Polska will be the first new language offer from the BBC World Service produced with the help of AI translation technology. > > BBC News Polska will work innovatively to harness existing translation and transcription tools to bring the best of the BBC’s journalism to new audiences. The translation of BBC reporting will always have human editorial oversight and, where used, will be clearly labelled. > > […] > > The launch of BBC News Polska sees the BBC World Service working in a new way with a small, efficient team delivering both the AI-assisted translation of curated BBC reporting and original journalism. ---
**Author:** ![Radio\_TVGuy](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/7feea3/32.png) [@Radio\_TVGuy](https://forums.mediaspy.org/u/Radio_TVGuy)\ **Post date:** [May 26, 2025, 2:17pm UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/6 "2025-05-26T14:17:51Z")
Not necessarily TV programming, but in terms of advertising, Tasmania’s Shooters Fishers and Farmers party seemingly used AI to voice their election TV ad for the 2024 Tasmanian State Election. [![](https://img.youtube.com/vi/dQKvpKok6i4/maxresdefault.jpg "Tasmanian political party using AI to voice election TV ad") ](https://www.youtube.com/watch?v=dQKvpKok6i4) ---
**Author:** ![NormanBates2021](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/normanbates2021/32/379542_2.png) [@NormanBates2021](https://forums.mediaspy.org/u/NormanBates2021)\ **Post date:** [May 26, 2025, 3:26pm UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/7 "2025-05-26T15:26:48Z")
its getting really difficult to tell whats fact and whats fiction so… (reply to @DangT_st) ---
**Author:** ![DangT\_st](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/8e7dd6/32.png) [@DangT\_st](https://forums.mediaspy.org/u/DangT_st)\ **Post date:** [May 29, 2025, 4:55am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/8 "2025-05-29T04:55:16Z")
The thing that made me think of this topic was a Today ad with Karl Stefanovic supposably on a hot air balloon over Dubai to promote their Dubai visit. I cant find a link to it. But it looked AI to me. Any network using AI created footage should notify its audience. I feel it could be used to deceive viewers otherwise. ---
**Author:** ![Nicholas](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nicholas/32/114_2.png) [@Nicholas](https://forums.mediaspy.org/u/Nicholas)\ **Post date:** [May 29, 2025, 4:56am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/9 "2025-05-29T04:56:33Z")
As seen here > [@Today](https://forums.mediaspy.org/t/today/27111/404): > > Promo with som AI stunt doubles > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009169342](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/0/1/f/01f7e340f6006691d8553876a9b63ceb8c753e56.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009172109](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/4/9/a/49af4aa394f9fd85af9d017931e3cd2881e2ef3d.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009174756](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/a/c/3/ac3369ea08127b4bee9cc5b4afa00cd918ae6c27.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009176191](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/1/b/f/1bf67e61d308ddf9d38eeacafb662d06acd70fea.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009180279](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/3/b/b/3bbcbd55e77e148a41a36dcc4742478934a4c366.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009171073](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/4/a/3/4a3b2622b854fa938306c3dae1c1282aa628461a.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009173283](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/0/2/7/0271e03be4b35d9adcdaa9ff9cdfb64411ee7b4f.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009175121](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/8/e/3/8e337de987987a81445ffe6beaf0e34a4b82a986.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009177855](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/f/6/8/f685597fa31ffd056cf046dc94133f1c23502b9c.jpeg) > > ![05-24_08-00-54_Channel 9_Channel 9.ts_009187198](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/4/6/c/46cc48d56c6f8459b70bad9fde0e48d4a0a6c895.jpeg) ---
**Author:** ![TheITGuy](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/e495f1/32.png) [@TheITGuy](https://forums.mediaspy.org/u/TheITGuy)\ **Post date:** [May 29, 2025, 5:32am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/10 "2025-05-29T05:32:49Z")
I think AI in the Today ad (if it is that) is used in a playful, obviously heightened, way. It’s obvious they aren’t actually in that balloon. In the olden days we would have just stuck them in some CGI package to achieve the same results. Before then, hand drawn animation. No different, less work. ---
**Author:** ![DangT\_st](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/8e7dd6/32.png) [@DangT\_st](https://forums.mediaspy.org/u/DangT_st)\ **Post date:** [May 30, 2025, 12:14am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/11 "2025-05-30T00:14:24Z")
Thanks Nicholas, thats the one i was talking about ---
**Author:** ![DangT\_st](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/8e7dd6/32.png) [@DangT\_st](https://forums.mediaspy.org/u/DangT_st)\ **Post date:** [May 30, 2025, 12:21am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/12 "2025-05-30T00:21:55Z")
Yes fair enough. I’ve seen a few car ads using AI to make their car models look super slick also. There would be people that wouldn’t question this type of use as actual footage. There is plenty of AI content on social platforms that people actually seem to believe is real occurrences. Commenting as such. The concern is more that, could AI be used to create footage for broadcast that is not accurate or create a narrative that is deceptive. I think this area needs to be looked at and called out, if and when it happens. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [June 3, 2025, 9:59am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/13 "2025-06-03T09:59:03Z")
> **[Sky CEO on the Need to Get AI Policies Right: “It’s Very Hard to Put the...](https://www.hollywoodreporter.com/business/business-news/sky-ceo-dana-strong-ai-genie-bottle-sports-volume-1236233505/)** > > Dana Strong spoke at the Media & Telecoms 2025 & Beyond conference in London, hosted by Deloitte and Enders Analysis. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [June 7, 2025, 2:51pm UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/14 "2025-06-07T14:51:44Z")
Video > How AI lied and gaslit me: > > 🤯💣🔥 > > Won’t lie: what happened to me this week made my jaw drop > > Do watch: [pic.twitter.com/mgmkvR9XSx](https://t.co/mgmkvR9XSx) > > — Sam Coates Sky (@SamCoatesSky) [June 6, 2025](https://twitter.com/SamCoatesSky/status/1931035926538441106?ref_src=twsrc%5Etfw) ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/2/e/0/2e0402ab4ea7aa876710e69bc0d1061232c9cea0.jpeg) ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [June 9, 2025, 11:00pm UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/15 "2025-06-09T23:00:54Z")
> **[BFI Research: 130,000 Film & TV Scripts Have Been Used To Train AI](https://deadline.com/2025/06/bfi-research-film-tv-script-training-poses-threat-to-sector-1236425794/)** > > A BFI AI report has found that 130,000 film & TV scripts have been used to train generative artificial intelligence models. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [June 11, 2025, 3:39pm UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/16 "2025-06-11T15:39:51Z")
> **[Disney And NBCUniversal Sue AI Company Midjourney For Copyright Infringement](https://deadline.com/2025/06/disney-nbcuniversal-ai-lawsuit-1236430694/)** > > The studios sued Midjourney for an image generation service. ---
**Author:** ![DangT\_st](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/8e7dd6/32.png) [@DangT\_st](https://forums.mediaspy.org/u/DangT_st)\ **Post date:** [June 25, 2025, 1:56am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/17 "2025-06-25T01:56:27Z")
> **[Video of explosion at Iran's Evin Prison suspected to be AI-generated](https://www.abc.net.au/news/2025-06-25/verify-is-this-video-of-evin-prison-ai-generated/105454536)** > > The video was shared widely, even news agency picked it up, but are there signs of artificial intelligence manipulation? ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [July 16, 2025, 11:32pm UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/18 "2025-07-16T23:32:42Z")
Noticed recently at start of program then with watermark after breaks. ![001958](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/e/b/6/eb67f41f7e91f097734ceda52499b7c5978123ac.jpeg) ![v_000005148](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/5/b/c/5bcad6951ca6d0ec39efda2c3185a9076c1ad242.jpeg) ---
**Author:** ![Bas\_Tech](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bas_tech/32/486741_2.png) [@Bas\_Tech](https://forums.mediaspy.org/u/Bas_Tech)\ **Post date:** [July 25, 2025, 11:11am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/19 "2025-07-25T11:11:02Z")
Is AI really the future of commercials? As @sj2450 mentioned, yes: > [@TV Commercials](https://forums.mediaspy.org/t/tv-commercials/3400/429): > > I’ve noticed that “Tankworld” has a commercial airing for the last couple of months that featured what looks to be AI generated animals, notably a Kangaroo and a koala. > > I don’t have a photo of it but i know @Radio_TVGuy you have access and might be able to catch in on 10 Wollongong? > **[AI-generated animals in latest Tankworld commercial (07/2025)](https://odysee.com/@Radio_TVGuy:c/AI-generated-animals-in-latest-Tankworld-commercial-%2807-2025%29:c)** > > Interesting that Tankworld has decided to go down this route, is AI really the future of content creation for TV ads? That's what we really need to question ourselves given AI is rapidly taking over t... Credit: @Radio_TVGuy / @tvcl ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [July 27, 2025, 6:15am UTC](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058/20 "2025-07-27T06:15:25Z")
Saw this on Nine’s NRL coverage -looks AI. Weird TV with controls that don’t make sense, pictures frames with abstract images, a variety of audio/video components that don’t look real plus other items scattered around the room that don’t resemble anything. ![07-27_08-07-10_Channel 9 Sydney_Channel 9 Sydney.ts_027896616](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/b/7/5/b75121115e9e8c175b26240be9107e5b971f362e.jpeg) [Next page](https://forums.mediaspy.org/t/use-of-ai-generated-content-in-tv-programming/28058.md?page=2)