Tuesday 26 February 2019

ratings
Tags: #<Tag:0x00007f715b685f00>

#21

10 has alot of problems at the moment, looking at the timing of an even faster downfall I do have to wonder if the brand refresh is also a contributor.

The brand isn’t resonating with audiences, and the target audience is tied up with nine and seven.

@blackbox had a good rant about it on the podcast this week, and I fully agree with Rob. It’s time for CBS to step in and take the reigns.


#22

It is going to take a long time to rebuild it but they have to start somewhere. Unfortunately no new show has fired this year and that’s what is unacceptable – a 100% failure rate. Same for Seven but that is only a new problem.

More live sport has to be part of the solution in the medium to long term. Staff changes can occur immediately and should, particularly at the top.


#23

Could not agree with you more. Been saying add 6pm news for years.


#24

Because copying Nine and Seven worked so well at breakfast so of course it will in primetime?


#25

There’s a genuine chance 10 may never properly recover. Sport is locked elsewhere for a while yet and with every year, the cohort that viewed 10 with some fondness is moving out of their target demographic.


#26

MAFS is one disruption, which will come and go. In a month or so, this doom and gloom narrative for 10 will be transferred to somewhere else. That’s television.


#27

That’s the same thing I thought for Seven when it lost the 2002-2006 AFL TV rights to Nine/Ten/Foxtel consortium and then was outbid by Nine for the 2006 Commonwealth Games in Melbourne. But then Seven recruited Ian Ross to read the Sydney news, and then two dramas called Desperate Housewives and Lost arrived, and the rest is history.
What will be 10’s saviours this time?


#28

That’s rather oversimplified. Seven were building a strong schedule across the whole week. They had Blue Heelers which was the number one show and All Saints to anchor two other nights.


#29

But Seven still had Australian Open. Arguably they were still in a better position than 10 right now.


#30

Exactly. What’s interesting about the TV landscape currently is all three commercial networks have different programming/scheduling issues. As such, each network’s problems will come under the spotlight as the year plays out


#31

Indeed. I actually reckon Nine could be struggling in the ratings for a little while post-Easter. Can’t see The Voice (which is probably just about on its last legs) performing that well against MasterChef & House Rules.

Of course, audiences were considerably higher across all networks during 2002-06 than they are now!


#32

Seven had the Olympics too. Ten don’t have major sport over sustained periods to deliver consistent eyeballs. While Ian Ross, Lost and Desperate Housewives contributed to Seven’s soon-to-be-dominance, I believe a lot can be traced back to the programming launches that occurred post 2004 Olympics. Dancing with the Stars and Border Security launched off the back of Athens and became key assets for Seven for a well over a decade - several months before Lost and the women of Wisteria Lane arrived on the scene. Forensic Investigators with Lisa McCune also helped revive the true crime genre.


#33

I highly doubt 7 or 9 will see sub 10% shares, not be beaten by and consistently.

Things might improve with MAFS out of the way but the current woes at 10 are not simply going to blow over…


#34

No one watched the original on Nine (it had a cult audience) so don’t think that is the best comparison.


#35

Five City Metro, Consolidated 7 Days, Total People

Network

Consolidated
ABC
11.0%
ABCKidsCOM
2.8%
ABC3
0.5%
ABCNews
1.1%

ABC TTL

15.5%
Seven
23.3%
7Two
2.3%
7Mate
2.6%
7Flix
1.4%
7Food
0.4%

Seven TTL

30.0%
Nine
26.1%
9GO!
2.8%
9GEM
2.3%
9Life
1.6%

Nine TTL

32.9%
10
9.8%
10Bold
3.0%
10Peach
2.1%

Ten TTL

14.9%
SBS
4.7%
Viceland
0.9%
Food
1.1%
NITV
0.2%

SBS TTL

6.8%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 THE GOOD DOCTOR-TUE Seven
797,000
543,000
254,000
46.9%
2 MARRIED AT FIRST SIGHT -TUE Nine
1,380,000
1,261,000
120,000
9.5%
3 TRAVEL GUIDES Nine
847,000
742,000
106,000
14.2%
4 NCIS TUES 10
387,000
295,000
92,000
31.3%
5 MY KITCHEN RULES - TUE Seven
936,000
861,000
76,000
8.8%
6 THE BLACKLIST Seven
142,000
83,000
59,000
70.6%
7 AMBULANCE AUSTRALIA 10
441,000
382,000
58,000
15.2%
8 READY, STEADY, WIGGLE!-AM ABCKIDSCOM
121,000
69,000
51,000
73.9%
9 BLUEY-PM ABCKIDSCOM
220,000
187,000
33,000
17.8%
10 FOREIGN CORRESPONDENT-EV ABC
470,000
440,000
30,000
6.7%
11 HOME AND AWAY Seven
634,000
605,000
29,000
4.8%
12 NCIS: LOS ANGELES RPT 10
179,000
151,000
28,000
18.5%
13 8 OUT OF 10 CATS DOES COUNTDOWN SBS
152,000
127,000
26,000
20.4%
14 TELETUBBIES-PM ABCKIDSCOM
80,000
56,000
25,000
44.9%
15 SCHOOL OF ROARS-AM ABCKIDSCOM
119,000
94,000
25,000
26.0%
16 NEIGHBOURS 10
148,000
124,000
24,000
19.3%
17 Q&A-ENCORE ABC
60,000
37,000
23,000
64.2%
18 CHICAGO JUSTICE -RPT Nine
82,000
61,000
22,000
35.5%
19 THE SUPERVET SBS
67,000
47,000
20,000
41.4%
20 OCTONAUTS-EV ABCKIDSCOM
172,000
154,000
18,000
11.5%

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network Consolidated Overnight Increase
1 MARRIED AT FIRST SIGHT -TUE Nine
1,380,000
1,261,000
120,000
2 MY KITCHEN RULES - TUE Seven
936,000
861,000
76,000
3 SEVEN NEWS Seven
918,000
918,000
0
4 NINE NEWS 6:30 Nine
905,000
905,000
1,000
5 SEVEN NEWS / TODAY TONIGHT Seven
885,000
881,000
5,000
6 NINE NEWS Nine
869,000
867,000
2,000
7 TRAVEL GUIDES Nine
847,000
742,000
106,000
8 THE GOOD DOCTOR-TUE Seven
797,000
543,000
254,000
9 A CURRENT AFFAIR Nine
780,000
769,000
11,000
10 ABC NEWS-EV ABC
716,000
712,000
4,000
11 HOME AND AWAY Seven
634,000
605,000
29,000
12 7.30-EV ABC
608,000
604,000
4,000
13 THE CHASE AUSTRALIA Seven
484,000
484,000
0
14 HOT SEAT Nine
477,000
477,000
0
15 FOREIGN CORRESPONDENT-EV ABC
470,000
440,000
30,000
16 THE PROJECT 7PM 10
462,000
457,000
5,000
17 AMBULANCE AUSTRALIA 10
441,000
382,000
58,000
18 NCIS TUES 10
387,000
295,000
92,000
19 10 NEWS FIRST 10
371,000
371,000
0
20 CATALYST-EV ABC
339,000
325,000
13,000

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 THE GREAT BRITISH BAKE OFF Lifestyle FOOD
86,000
56,000
31,000
54.7%
2 LUTHER BBC First
37,000
8,000
30,000
373.3%
3 CHICAGO P.D. UNIVERSAL TV
44,000
20,000
24,000
121.5%
4 VANDERPUMP RULES ARENA
30,000
10,000
20,000
202.3%
5 GREAT BRITISH BAKE OFF: AN EXTRA SLICE Lifestyle FOOD
27,000
10,000
17,000
164.6%
6 RON IDDLES: THE GOOD COP crime + investigation
27,000
12,000
15,000
122.9%
7 WOULD I LIE TO YOU? UKTV
29,000
18,000
11,000
61.2%
8 THE MAN FROM SNOWY RIVER Foxtel Movies More
30,000
19,000
11,000
55.1%
9 BLINDSPOT UNIVERSAL TV
15,000
6,000
10,000
169.1%
10 MARVEL'S GUARDIANS OF THE GALAXY Disney Channel
10,000
0
9,000
1875.0%
11 THE HAUNTED HATHAWAYS Nickelodeon
18,000
10,000
8,000
79.3%
12 SHAMELESS FOX SHOWCASE
13,000
5,000
7,000
140.4%
13 CORONATION STREET UKTV
29,000
22,000
7,000
34.2%
14 CRIMINAL MINDS TVH!TS
32,000
25,000
7,000
28.9%
15 MARVEL'S RUNAWAYS FOX8
19,000
12,000
7,000
56.5%
16 SHAMELESS FOX SHOWCASE
8,000
2,000
6,000
302.7%
17 SOFIA THE FIRST Disney Junior
8,000
2,000
6,000
273.0%
18 THE YOUNG AND THE RESTLESS ARENA
11,000
6,000
6,000
98.0%
19 CHICAGO P.D. UNIVERSAL TV
14,000
9,000
6,000
63.3%
20 EASTENDERS UKTV
25,000
19,000
6,000
28.4%

Data © OzTAM Pty Limited 2019. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).


#36

Modest timeshifting increase for Ambulance Australia. Travel Guides beat The Good Doctor for the second week in a row in consolidated, but only by a small margin.