However, largely unknown to Sydney at present. Especially unknown to the MMM audience.
Again, SCA can commission whatever research results they want to pay for to convince themselves that the MMM audience would know of Jess Eva, but we all know that the target male audience would be trying all they can to avoid watching reality TV that is skewed to a female audience.
More cost saving by SCA, when will they learn. You don’t win by underinvesting.