# Tokyo Olympics Coverage **URL:** \ **Category:** Seven Network\ **Created:** [July 21, 2019, 3:47am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123 "2019-07-21T03:47:18Z")\ **Posts on this page:** 20\ **Page:** 45
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 10, 2021, 10:08pm UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/922 "2021-07-10T22:08:33Z")
> [@FootyKick](#): > > If they can’t travel to Melbourne, I reckon they might have them host out of the Martin Place Studios in Sydney Or host the coverage at Seven’s Eveleigh HQ where most of the network’s Rio 2016 broadcast came from. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [July 11, 2021, 12:49am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/923 "2021-07-11T00:49:24Z")
### Olympic coverage Week commencing 18 July 2021 ![](https://forums.mediaspy.org/uploads/default/original/1X/946a1b037779caa6eb3bbf2a9ec66d65d4134c67.gif) **Thursday 22 July** 08:30 PM The Front Bar Tokyo Olympics Edition **Friday 23 July** _Sydney, Brisbane_ 07:00 PM Better Homes And Gardens 08:30 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony 09:00 PM Olympic Games Tokyo 2020 Opening Ceremony 12:30 AM Olympic Games Tokyo 2020 Post Wrap _Melbourne_ 07:00 PM AFL Rnd 19: Port Adelaide v Collingwood 08:30 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony 09:00 PM Olympic Games Tokyo 2020 Opening Ceremony 12:30 AM Olympic Games Tokyo 2020 Post Wrap _Adelaide_ 06:40 PM AFL Rnd 19: Port Adelaide v Collingwood 08:00 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony 08:30 PM Olympic Games Tokyo 2020 Opening Ceremony 12:00 AM Olympic Games Tokyo 2020 Post Wrap _Perth_ 06:30 PM Olympic Games Tokyo 2020 Countdown To Opening Ceremony 07:00 PM Olympic Games Tokyo 2020 Opening Ceremony 10:30 PM Olympic Games Tokyo 2020 Post Wrap 11:00 PM Ambulance: Code Red Rpt **Saturday 24 July** _Sydney, Melbourne, Brisbane_ 06:00 AM Weekend Sunrise 09:00 AM Olympic Games Tokyo 2020 Day 1 - Morning Session 12:00 PM Olympic Games Tokyo 2020 Day 1 - Day Session 03:00 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session 06:00 PM Seven News 07:00 PM Olympic Games Tokyo 2020 Day 1 - Primetime Session 10:00 PM Olympic Games Tokyo 2020 Day 1 - Late Evening Session 12:00:00 AM - 03:00 AM Olympic Games Tokyo 2020 Day 1 - Overnight Session _Adelaide_ 06:00 AM Weekend Sunrise 08:30 AM Olympic Games Tokyo 2020 Day 1 - Morning Session 11:30 AM Olympic Games Tokyo 2020 Day 1 - Day Session 02:30 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session 06:00 PM Seven News 06:30 PM Olympic Games Tokyo 2020 Day 1 - Primetime Session 09:30 PM Olympic Games Tokyo 2020 Day 1 - Late Evening Session 11:30 PM - 02:30 AM Olympic Games Tokyo 2020 Day 1 - Overnight Session _Perth_ 06:00 AM Weekend Sunrise 09:00 AM Olympic Games Tokyo 2020 Day 1 - Morning Session 10:00 AM Olympic Games Tokyo 2020 Day 1 - Day Session 01:00 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session 04:00 PM Olympic Games Tokyo 2020 Day 1 - Afternoon Session 06:00 PM Seven News 07:00 PM Olympic Games Tokyo 2020 Day 1 - Primetime Session 08:00 PM Olympic Games Tokyo 2020 Day 1 - Late Evening Session 10:00:00 PM - 01:00 AM Olympic Games Tokyo 2020 Day 1 - Overnight Session * * * ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/c/e/ce6193d5633f10ac160b0711c17aafa7605df153.png) **Wednesday 21 July** _Adelaide_ 08:45 PM - 09:45 PM Olympic Games Tokyo 2020 Women’s Football (continues on 7) _Perth_ 07:15 PM - 09:30 PM Olympic Games Tokyo 2020 Women’s Football **Thursday 22 July** _Sydney, Melbourne, Brisbane_ 08:15 PM - 10:30 PM Olympic Games Tokyo 2020 Men’s Football _Adelaide_ 07:45 PM - 10:00 PM Olympic Games Tokyo 2020 Men’s Football _Perth_ 06:15 PM - 08:30 PM Olympic Games Tokyo 2020 Men’s Football **Saturday 24 July** _Sydney, Melbourne, Brisbane_ 09:00 AM Olympic Games Tokyo 2020 12:00 PM Olympic Games Tokyo 2020 03:00 PM Olympic Games Tokyo 2020 07:00 PM AFL Rnd 19: Melbourne v Western Bulldogs 10:00 PM Olympic Games Tokyo 2020 12:00 AM - 01:00 AM Olympic Games Tokyo 2020 _Adelaide_ 08:30 AM Olympic Games Tokyo 2020 11:30 AM Olympic Games Tokyo 2020 03:00 PM Olympic Games Tokyo 2020 06:30 PM AFL Rnd 19: Melbourne v Western Bulldogs 09:30 PM Olympic Games Tokyo 2020 11:30 PM - 12:30 AM Olympic Games Tokyo 2020 _Perth_ 07:00 AM Olympic Games Tokyo 2020 10:00 PM Olympic Games Tokyo 2020 01:00 PM Olympic Games Tokyo 2020 05:00 PM AFL Rnd 19: Melbourne v Western Bulldogs 08:00 PM Olympic Games Tokyo 2020 10:00 AM - 12:00 AM Olympic Games Tokyo 2020 More details will be posted as Seven fills out the schedule more. E&OE ---
**Author:** ![cmo](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/d78d45/32.png) [@cmo](https://forums.mediaspy.org/u/cmo)\ **Post date:** [July 11, 2021, 12:53am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/924 "2021-07-11T00:53:10Z")
Can’t wait for the games. If Sydney extends lockdown it certainly will make the time indoors more tolerable. It is so unfortunate that there is no hype and excitement. There will be no build up as there will be commentary coming from inside the venues and around Tokyo. This time it’s not sevens fault but if this is the way further games broadcasts are it will be a disaster moving forward. ---
**Author:** ![foxyrover](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/foxyrover/32/272518_2.png) [@foxyrover](https://forums.mediaspy.org/u/foxyrover)\ **Post date:** [July 11, 2021, 1:20am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/925 "2021-07-11T01:20:20Z")
> [@FootyKick](#): > > If they can’t travel to Melbourne, I reckon they might have them host out of the Martin Place Studios in Sydney, or alternatively replace them with Melbourne based presenters. They will get exemptions, don’t worry. > [@littlegezzybear](#): > > > [@VictorianSun](#): > > > > Neroli Meadows > > Does she work for Seven? No, but she is a freelancer currently after being let go by Fox in 2019. ---
**Author:** ![spw68](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/spw68/32/537940_2.png) [@spw68](https://forums.mediaspy.org/u/spw68)\ **Post date:** [July 11, 2021, 1:29am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/926 "2021-07-11T01:29:41Z")
> [@TV.Cynic](#): > > **Thursday 22 July** > 08:30 PM The Front Bar Tokyo Olympics Edition Love this. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 11, 2021, 1:33am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/927 "2021-07-11T01:33:40Z")
News Corp will publish a 36-page Tokyo Olympics guide next Sunday, July 18. ![Untitled](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/1/b/1bc6b0207a1c1f5fd577b2f7e44aead5d55f965c.png) ---
**Author:** ![Super\_SC](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/35a633/32.png) [@Super\_SC](https://forums.mediaspy.org/u/Super_SC)\ **Post date:** [July 11, 2021, 1:35am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/928 "2021-07-11T01:35:20Z")
On the guides, Seven Perth will have a shortened 30 minute News bulletin on 23 July 2021. While the TOkyo Olympics Opening Ceremony will be on the primary channel, the Friday Night AFL will be moved to CHannel 7mate. I think Better Homes and Gardens will have to be shifted to 7two when games and the AFL are on. Despite the Olympics on Channel 7, the Chase will roll out new episodes with Larry Emdur as host. While the Chase and 7 News will air on the primary channel, the Olympic Games will have to be shifted to 7Flix during that time. The AFL will have to be shwn on 7mate during the Games. 7Flix will utilise the channel for the continuation of the Olympics. ---
**Author:** ![foxyrover](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/foxyrover/32/272518_2.png) [@foxyrover](https://forums.mediaspy.org/u/foxyrover)\ **Post date:** [July 11, 2021, 1:37am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/929 "2021-07-11T01:37:59Z")
> [@Super\_SC](#): > > While the Chase and 7 News will air on the primary channel, the Olympic Games will have to be shifted to 7Flix during that time. The AFL will have to be shwn on 7mate during the Games. 7Flix will utilise the channel for the continuation of the Olympics. 7Flix won’t be used. 7Two will carry coverage when 7 has other programming and 7Mate is being used. 7Flix will be used only in the worst of circumstances, as the channel is not available Australia-wide. ---
**Author:** ![VictorianSun](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/victoriansun/32/536432_2.png) [@VictorianSun](https://forums.mediaspy.org/u/VictorianSun)\ **Post date:** [July 11, 2021, 1:43am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/930 "2021-07-11T01:43:12Z")
The AFL would be stupid to have Friday night footy vs the Olympics. ---
**Author:** ![littlegezzybear](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/littlegezzybear/32/219836_2.png) [@littlegezzybear](https://forums.mediaspy.org/u/littlegezzybear)\ **Post date:** [July 11, 2021, 2:13am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/931 "2021-07-11T02:13:54Z")
They would be silly not to. And it’s in Seven interests to have two high rating sports on at the same time. ---
**Author:** ![Jeffmister](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/e36b37/32.png) [@Jeffmister](https://forums.mediaspy.org/u/Jeffmister)\ **Post date:** [July 11, 2021, 2:16am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/932 "2021-07-11T02:16:55Z")
> [@Super\_SC](#): > > I think Better Homes and Gardens will have to be shifted to 7two when games and the AFL are on. Better Homes and Gardens probably won’t air during the Olympics > [@VictorianSun](#): > > The AFL would be stupid to have Friday night footy vs the Olympics. It’s an unavoidable clash. Seven aired the Olympics & AFL simultaneously in 2016 without too many issues anyway ---
**Author:** ![BigVic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bigvic/32/209954_2.png) [@BigVic](https://forums.mediaspy.org/u/BigVic)\ **Post date:** [July 11, 2021, 2:21am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/933 "2021-07-11T02:21:19Z")
They’ll have to schedule a game on Friday Night. Last time it happened was during the 2008 and 2016 Olympics ---
**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\ **Post date:** [July 11, 2021, 3:34am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/934 "2021-07-11T03:34:34Z")
> [@TV.Cynic](#): > > 11:00 PM Ambulance: Code Red Rpt Another wasteful programming move. Reminiscent of airing _Passenger 57_ straight after the Opening Ceremony (2m+ metro) of Gold Coast 2018 🤦‍♂️ Which raised eyebrows, including David on TVT. > [@JohnsonTV](#): > > Tokyo Olympics guide Still have my _Beijing 2008_ one floating around somewhere, although that was published by Seven IIRC. Was invaluable (pre digital or certainly the technology and info we can rely on today), remember loving utilising it! Recall the hosts all in suits standing in front of a waterfall, probably at some park in Sydney. Kylie Gillies, Sonia Kruger, Sandy Roberts and Matthew White were part of that team though. Not sure if there’s many left form their older days, Jim Wilson of course also now gone being at Nine radio. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 11, 2021, 4:12am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/935 "2021-07-11T04:12:57Z")
> [@TV.Cynic](#): > > 12:00 AM - 03:00 AM Olympic Games Tokyo 2020 I wonder if the late night timeslot is mainly for WA viewers so Seven won’t have to schedule a repeat movie? ---
**Author:** ![Sully](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/48db29/32.png) [@Sully](https://forums.mediaspy.org/u/Sully)\ **Post date:** [July 11, 2021, 4:25am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/936 "2021-07-11T04:25:50Z")
Couldn’t they Replay highlights nationally, as you say, better than re-runs nobody will watch. Is there a chance some sports may over-run too? ---
**Author:** ![VictorianSun](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/victoriansun/32/536432_2.png) [@VictorianSun](https://forums.mediaspy.org/u/VictorianSun)\ **Post date:** [July 11, 2021, 6:07am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/937 "2021-07-11T06:07:43Z")
I’m only talking about the opening ceremony not the rest of the Olympics. 2016 too the OC was Saturday morning ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 12, 2021, 12:58am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/938 "2021-07-12T00:58:51Z")
### Seven unveils Olympic Games Tokyo 2020 sponsors **Huge brand support sees Seven surpass Rio ad revenue** > As the clock ticks down to the Opening Ceremony of the world’s biggest cultural event of the decade, Seven West Media is proud to announce its broadcast partners and sponsors for the Olympic Games Tokyo 2020. > > Toyota, Woolworths, Optus and McDonald’s join Seven’s live and free coverage as broadcast partners, with Harvey Norman, AAMI, and HP joining the most anticipated Olympics ever as broadcast sponsors. Local state sponsors include People’s Choice Credit Union and LiveLighter®. A number of additional large sponsors have been signed but cannot be named at this stage. > > As brands look to have their messages placed at the forefront of Tokyo 2020, commercial interest in Seven’s coverage is at an all-time high, with ad sales surpassing that of Rio 2016 Olympic Games. > > > With less than a fortnight until the starting pistol is fired for a historic Tokyo 2020, we are delighted by the response so far to our most comprehensive coverage of the Olympic Games Tokyo 2020 across multiple platforms. We are particularly thrilled at the number of new and returning brands that have flocked to the event, recognising the significance and power of this unique moment in time. > > > > Tokyo 2020 will bring Australia together in huge numbers. With an Australian-friendly time zone, it will be prime time all the time on Seven, with high-impact and high-demand inventory active across the 17 days of the Olympics and 16 days later for the Paralympics Games. > > > > We are implementing interactive and innovative ad formats to create deeper connections for brands and our audiences throughout Tokyo 2020 and beyond. 7REDiQ will power deep understanding and insights into our audience. Our Enhanced Audience and Viewer Experience [E.A.V.E] will create data-enabled ad experiences that make advertising more personal, valuable and enjoyable, and produce more effective results for advertisers. 7ACT allows brands to insert dynamic QR codes into video assets and create unique, customised experiences that drive action. > > > > Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics > > For the first time, Seven will provide clients with total audience delivery reporting, delivering complete audience data on broadcast and digital elements of their campaigns. Tokyo 2020 is also the first Olympics set to be reported on by VOZ, which will deliver never-seen-before insight into cross-platform audience delivery. > > > Tokyo 2020 will be the biggest digital media event in Australian history and records will be broken in the sporting arena and in TV and digital audience numbers. > > > > With so many individual events, the Olympic Games is a proven environment that attracts all sports fans and casual viewers. It’s the perfect platform for brand awareness and performance where advertisers can activate huge brand campaigns, target and reach hard-to-find audiences at scale, and help drive genuine business results. > > > > Kurt Burnette, Seven West Media Chief Revenue Officer and Director of Olympics > > Ahead of Tokyo 2020, Seven launched a $1 million contest to crown the best ad shown during of the event as voted by the public. Further details are available at www.inside7.com.au/favourite-ad-of-the-games ---
**Author:** ![BigVic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bigvic/32/209954_2.png) [@BigVic](https://forums.mediaspy.org/u/BigVic)\ **Post date:** [July 12, 2021, 1:12am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/939 "2021-07-12T01:12:39Z")
I’ve already seen ads for McDonald’s and Bridgestone during the footy whom are both official IOC sponsors. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 12, 2021, 1:15am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/940 "2021-07-12T01:15:07Z")
> **[Countdown to Tokyo: Seven finds brands still have Olympic appetite](https://www.mediaweek.com.au/countdown-to-tokyo-seven-finds-brands-still-have-massive-olympic-appetite/)** > > Seven will be broadcasting softball and football two days before the Opening Ceremony, including a match featuring the Matildas on Wednesday. I have also seen Toyota’s Olympics ads in the past two weeks (Toyota is an IOC partner). ---
**Author:** ![BigVic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bigvic/32/209954_2.png) [@BigVic](https://forums.mediaspy.org/u/BigVic)\ **Post date:** [July 12, 2021, 1:42am UTC](https://forums.mediaspy.org/t/tokyo-olympics-coverage/10123/941 "2021-07-12T01:42:43Z")
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