Today


#7068

They could and probably attempted to, but when they poached Lisa it didn’t really swing in their favour. I can’t see Michael Pell and in fact the whole team moving to Nine on a breakfast TV platform in the near future. In fact the last thing TODAY needs right now is another presenter shakeup.


#7069

Nine have put all the pressure on the presenters to perform, leaving the content largely unchanged. Sure, keep the basic elements that their loyal viewers are looking for, but add element/s to stand out.

What that content is, is up to the producers but it needs to say to the audience that things are new and exciting and this is the breakfast show to watch.

Just a random thought could be a competition to find Australia’s favourite breakfast; it’s probably been done before but something like that is a way to get viewers involved and perhaps a few breakfast places might turn their TV’s to Today :slight_smile: Nominate a cafe or perhaps your parent or partner; live crosses across the weeks, weather from various cafes. The idea would be content that has water cooler potential. And the prize is live broadcast/s from the winners - perhaps one per metro and regional area.


#7070

You need to get past this whole “she has a child” thing when talking about female presenters. Lisa, Georgie, Deb, Mel, Nat, Monique, and I’m sure many others, have all worked that shift with young children (including newborn babies in some cases).

Plenty of men have young children as well yet you wouldn’t give a second though to them working a breakfast shift.


#7071

Congratulations to Natalia and husband Carl on the birth of son, Ezra on Monday night.


#7072

Of course.

The point I’m making is that she might have made the choice to not do it (even though we’re only guessing, what happened could be anyone’s guess), unlike Monique, Georgie, Deb, Mel, Nat etc.

Erin would’ve been a good choice though.


#7073

Content changes are coming as existing inexperienced producers are gradually replaced with more senior staff.


#7074

Huge thumbs down to everyone who keeps suggesting Today and Nine to be a carbon copy of Sunrise. Did everyone forget that it took Sunrise several years before they found their footing? Yes content changes are in dire need at Today, but those will come and with time viewers will come too if the product is good.


#7075

I think this is a common misconception.
Markets in Canada as small as 1 million people support 2 sometimes 3 local morning shows running 2-3 hours. And that’s in a far more competitive market than Australia where cable penetration is much higher and fragmentation of the market much higher

Now something like 5 full blown Today shows with all the resources and production behind it - no - but something more along the lines of local news like Today Perth or even the 4pm news is entirely so-able and affordable.

Today and Nine needs a real point of difference

Something like local news shows (today Perth style) from 530-7, then the national today show at 7

530 “Today in Sydney”, “Today in Melbourne”, “Today in the SouthEast”, “Today in Perth”, “Today in Adelaide”

7am “Today” (national show with local inserts)


split this topic #7076

4 posts were merged into an existing topic: Sunrise


#7077

Tom will be in Townsville tomorrow morning


Townsville Floods 2019
#7078

And a fill in will probably present the “rest of the days news” from the studio. AND Tony will be in Melbourne.

They have no idea.

Only one week together and they’ve separated them…


#7081

Seriously? Tony will always be in Melbourne- that won’t be changing anytime soon.

I think Today should be commended for sending one of their hosts onto the ground in Townsville for the flooding. The dam has reached 250% capacity and they are opening the gates overnight and as Today goes to air. It has been flooding for a week with no relief until next weekend. Nine have said that there sttength is news and current affairs and here they are. From a producing perspective, this is key to resonating with the Brisbane audience and solidifying their viewers in that market (particularly if Sunrise don’t have extended coverage).


#7082

The separation comment was clearly in reference to Tom not being in studio.


#7084

Thought this might be easier for all.

Link = Townsville Floods 2019


#7085

Can guarantee if they decided not to send anyone they would be slammed on here.


#7086

I know and I still don’t understand it. One of the hosts, IMO, should (and are) being sent to coverage the news event. It has the potential to be as severe as the 2011 Brisbane floods. The press release was clear in saying that the benfit of having Georgie, Deb and Tom is that any one of them can competently cover rolling coverage.


#7087

Seconded. I for one am no more likely to watch some sort of Sunrise clone than I am to watch Sunrise itself.


#7088

Monday (04.02.2019): With Tom Steinfort covering the Townsville flooding, Georgie and Deb are reading the rest of the day’s news.


#7089


#7090

Today Perth News: