Becoming?
Thatâs been the case for the last couple of years.
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Behind ABC Breakfast in Adelaide and Perth yesterday which is becoming common.
Even allowing for a bit of spin in these numbers, the biggest shock was not the absolute ratings number but how much behind Sunrise, Today rated.
Also, not mentioned in other analyses of the numbers, both shows run 5.30-9.00 with the headline number the final 2 hours. Today did better 6-7am winning in Sydney and Melbourne and even won 5.30-6.00am.
So looking like a big turn off or channel change across the duration of the show.
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Because while there were a number of Sydney-centric presenters on the âoldâ Today, Karl & Sylvia at least had ties to Queensland unlike the current presenting team which is almost entirely full of Sydneysiders apart from maybe one or two token interstaters.
Why wouldnât you cite that positive data in your publicity statement? Instead, they thought that it was necessary to say that it wasnât the first time they have rated low⌠Strange.
They had a similar problem in 2010/11. Their strength is news but when it comes to post 7.30 (when their content becomes lighter and shifts towards entertainment, cooking, music and celebrity interviews) Today struggle.
It isnât necessarily just the presenters. The guests for the Whatâs Making News segment, with the exception of Neil Mitchell, are from Sydney. Mix it up a little with the likes of Robyn Bailey and Brenton Ragless.
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Or more people getting up early and leaving home early watch Today, while more people who get up a bit later watch Koch & Co.
Oh wowâŚ
Make of this what you willâŚ
Might not even be Today.
People are commenting that it could be Today, Studio 10, Daily Edition, Pointless, The Project?
(Mods, move to another thread if appropriate)
Iâd say Pointless.
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They are ignoring the fact that Today is actually 7 days per week if you include Weekend Today. So itâs highly unlikely to be in the firing line.
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NO WAY it is Today. Not only did they come out and support the show today (they could have easily said nothing), but it is an established brand that has been on the air for 37 years. Much more risky to dump the show and replace it.
Not to mention that that is the clever methodology of the tweet; to make people think it is Today.
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Saw an extended promo for the show tonight in Melbourne which featured not just Georgie, Deb & Tom (like the previous promos have) but Brooke and Tony as well.
Stevie was (finally) out of the studio today with the weather live from Melbourne.
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Sunrise was 80,000 ahead of Today yesterday.
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Sunrise was down 20,000 on Wednesday, though. Today up 25,000+. Not a bad recovery.
Radio stations say they look at ratings trends over many surveys. On MS we look at one days ratings of Today and think the worst.
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Maybe Today would do better on radio. 
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Except it hasnât been one day itâs been a few weeks. Todayâs ratings where low from day one of Georgie and Deb and infact way before the refresh with Karl. Radio is completely different to TV.
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Pretty sad times when 80k gap is a good recovery result.
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