Christmas has arrived
Further to Seven’s reporting
The following table is based on the best information I have over the survey period. There was some missing data but it should give a good indication of the year’s results. The Morning Show was well ahead in average audience across the year where Today Extra rarely challenged. It was much closer in the metro ratings were Today Extra had a few wins.
| Reach | Average | BVOD | Metro | |
|---|---|---|---|---|
| TMS | 583,000 | 239,000 | 26,000 | 142,000 |
| Extra | 483,000 | 186,000 | 28,000 | 127,000 |
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So the regionals love TMS and the metros give TE a go some days. That’s a reasonable summary.
Going off-topic, are those TE wins (and by extension, TMS losses) linked to major events, sports or otherwise, 9 would cover later that day?
No - usually because Today rates higher on that day.
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TMS continues until Tuesday 16 December. Then a break due to the third test (assuming it runs for at least 3 mornings) when the Summer Series commences from Monday 22 December.
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Off-air Monday due to breaking news.
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Interesting. Usually they go live right up until Christmas Eve.
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A Christmas book?
Dropped by the publisher.
Oops
The show will return for its 19th year on Monday 19 January.
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A real success story, and same hosts for 19 years.
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Peter Ford has revealed that this will be his final year making entertainment contributions in the media.
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Thank goodness for that. Don’t like his tabloids style of e-news.
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Tarsh on news? Is that on Eddy’s days off? I mean it would make sense if she did this all the time.
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