# The Future of TV - Linear vs. Streaming and beyond **URL:** \ **Category:** General Television Topics\ **Created:** [February 16, 2017, 5:24am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596 "2017-02-16T05:24:23Z")\ **Posts on this page:** 20\ **Page:** 23
**Author:** ![BigVic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bigvic/32/209954_2.png) [@BigVic](https://forums.mediaspy.org/u/BigVic)\ **Post date:** [February 16, 2023, 11:23am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/466 "2023-02-16T11:23:15Z")
I have Optus Sport, Stan Sport and Foxtel to watch my sports fix. FTA is only for AFL and NRL Grand Finals ---
**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\ **Post date:** [February 16, 2023, 11:52am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/467 "2023-02-16T11:52:27Z")
> [@TV.Cynic](#): > > Is it any wonder the FTA viewing is down. It’s clear that live sport is something that will continue to rate on FTA. As a result, Nine and Seven have developed a mentality that they can put average programming on Wednesdays and Thursdays in particular because NRL, AFL, Tennis etc. will make up for it over the course of the year. ---
**Author:** ![Brekkie](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/brekkie/32/39965_2.png) [@Brekkie](https://forums.mediaspy.org/u/Brekkie)\ **Post date:** [February 16, 2023, 7:37pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/468 "2023-02-16T19:37:55Z")
> [@FootyKick](#): > > It’s clear that live sport is something that will continue to rate on FTA. As a result, Nine and Seven have developed a mentality that they can put average programming on Wednesdays and Thursdays in particular because NRL, AFL, Tennis etc. will make up for it over the course of the year. Although in doing so they’ve essentially gone from scheduling five night a week to three nights a week, and arguably just one programme a night too. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [February 28, 2023, 1:25am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/469 "2023-02-28T01:25:35Z")
### Overall free-to-air TV audience increases for first time in five years > The ACMA has released its annual [_How we watch and listen to content_](https://www.acma.gov.au/node/4037) interactive report for 2022, which tracks broadcast and online content consumption trends in Australia. > > The data shows that free-to-air (FTA) TV, including catch-up TV viewing in Australia, increased for the first time since data was collected in 2017. > > The number of adults who reported watching any FTA TV in a given week increased from 64 per cent in 2021 to 70 per cent in June 2022. This includes 56 per cent who watched FTA TV, excluding catch-up TV, and 38 per cent for FTA catch-up TV and streaming services. > > Paid subscription streaming services continued to dominate viewing preferences, despite long-term growth plateauing in 2022. In 2022, 59 per cent of adults streamed video content through a paid subscription streaming service in a given week, compared to 58 per cent in 2021. This is up from just 29 per cent in 2017. > > For the first time we have started tracking viewing of user generated and short form online videos such as Tik Tok and Instagram Reels. This format is viewed almost predominantly by 18 to 24-year-olds who spent on average 7.1 hours watching content in this format in a given week in 2022, more than any other format, including paid subscription streaming services such as Netflix. > > When it comes to listening habits, broadcast radio remained the most popular form of audio content with 75 per cent of Australians tuning in during a given week in 2022. Meanwhile, music streaming services continued to rise; up to 70 per cent in 2022 from 67 per cent in 2021. > > The publication also tracks how Australians access news content. In 2022, the majority of Australians (81 per cent) accessed news from online sources in a given week, more so than FTA, catch-up and pay TV (67 per cent), radio and podcast (44 per cent) or newspapers (23 per cent). > > Despite the demand for online news, FTA TV was still a leading source of news and was cited as the main source of news by the highest proportion of those surveyed (28 per cent). > > The report is part of the ACMA’s [_Communications and media in Australia_](https://www.acma.gov.au/node/3072) series which tracks patterns of consumer communications and media use over time. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [February 28, 2023, 1:28am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/470 "2023-02-28T01:28:38Z")
Couple of interesting graphs 9Now and 7Plus always very close while 10Play seems to have improved a lot. ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/d/2/e/d2ef3bf4a69149bbd412ffd58e6020525ddc5db9.png) ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/9/c/7/9c765f7a4e6b541a76fc910fba5bbc22a537e2b8.png) ---
**Author:** ![OnAir](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/onair/32/88553_2.png) [@OnAir](https://forums.mediaspy.org/u/OnAir)\ **Post date:** [March 2, 2023, 10:25pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/471 "2023-03-02T22:25:32Z")
> **[Nearly time to turn off the transmitters. The viewing shift is happening...](https://www.unmade.media/p/nearly-time-to-turn-off-the-transmitters?utm_campaign=auto_share)** > > TV’s inflection point is coming. Any time now (or maybe it happened in the last few weeks), the proportion of the Australian population who watch television the traditional way will fall below half for the first time. > TV’s inflection point is coming. Any time now (or maybe it happened in the last few weeks), the proportion of the Australian population who watch television the traditional way will fall below half for the first time. ---
**Author:** ![JasonF](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jasonf/32/349220_2.png) [@JasonF](https://forums.mediaspy.org/u/JasonF)\ **Post date:** [March 5, 2023, 11:36pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/472 "2023-03-05T23:36:10Z")
> **[2022 survey: Online subscription up, Free to Air viewing down. | TV Tonight](https://tvtonight.com.au/2023/03/2022-survey-online-subscription-up-free-to-air-viewing-down.html)** > > Online subscription services were the leading type of platform for screen content in Australia in 2022, according to a govt survey. ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/4/0/4/40485e192e2e45a20edf5a0f95e57631b33d297e.jpeg) edit : this is from the Federal govt ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [March 6, 2023, 5:07am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/473 "2023-03-06T05:07:41Z")
> **[TV industry asks tech to help build YouTube-killer ad network](https://www.afr.com/companies/media-and-marketing/tv-industry-asks-tech-to-help-build-youtube-killer-ad-network-20230303-p5cp76)** > > The TV industry has been quietly asking advertising technology firms to sign non-disclosure agreements to help build a new, unified ad buying system. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [March 28, 2023, 9:51pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/474 "2023-03-28T21:51:14Z")
> **[UK Government Publishes Long-Awaited Media Bill To Help Bring Netflix,...](https://deadline.com/2023/03/uk-government-publishes-long-awaited-media-bill-to-help-bring-netflix-disney-prime-video-under-regulatory-framework-1235311629/)** > > The UK government has published its long-awaited draft Media Bill to bring the U.S. streamers under its regulatory framework and help public broadcasters “embrace the digital age.” The … ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [April 18, 2023, 11:17am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/475 "2023-04-18T11:17:53Z")
[https://tbivision.com/2023/04/18/exclusive-australia-poised-for-rapid-fast-growth-as-top-10-non-us-markets-revealed/](https://tbivision.com/2023/04/18/exclusive-australia-poised-for-rapid-fast-growth-as-top-10-non-us-markets-revealed/) ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/4/7/8/478e0fe24d854a0285947955098e1c21fb1085e2.png) ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [May 1, 2023, 10:59pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/476 "2023-05-01T22:59:21Z")
> **[Aussies added 189,000 streaming services despite cost-of-living crunch](https://www.afr.com/companies/media-and-marketing/aussies-added-189-000-streaming-services-despite-cost-of-living-crunch-20230501-p5d4j2)** > > More than 1 million Australians cancelled a streaming subscription in the first three months of 2023, but for the first time in a year, more signed up for a new one. * * * > **[One In Five Aussie Households Cancel Streaming Services To Save Money](https://www.bandt.com.au/one-in-five-households-cancel-streaming-services-to-save-money/)** > > One in five Australian households have cancelled streaming service subscriptions to save money, with viewers looking to cancel Netflix first, then Optus Sport and Disney+.  ---
**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\ **Post date:** [July 13, 2023, 5:32am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/477 "2023-07-13T05:32:11Z")
> **[Networks come out swinging following Bryan Brown Address | TV Tonight](https://tvtonight.com.au/2023/07/networks-come-out-swinging-following-bryan-brown-address.html)** > > Networks warn the Government needs to carefully consider the impact Streaming quotas will have on Free to Air audiences and seeks a balanced approach. > Yesterday Brown said, of Streaming revenue, “We need some of that revenue put back into Australian stories. And I mean Australian stories. Not stories filmed in Australia with American accents. That’s a cultural death. We’ve been there. “Canada and France have legislated that revenue taken from their countries must go into local production. In France it’s over 25%. “A 20% reinvestment obligation in Australia, complemented by strong and sound IP arrangements will help secure the future of our industry and keep it vibrant. > “The Streaming companies will fight hard to not legislate, they are a business, and we must fight just as hard, because this is for our culture.” > > The question of why Free to Air networks would worry over local quotas on Streaming is an obvious one, but networks are nervous that an increase in local production will drive up the costs, with shortages of crews already a huge factor, as well as potentially seeing some of the best scripts secured by multinational corporates with deep pockets. “The Australian screen sector is booming. With independent data from Screen Australia and the Australian Bureau of Statistics showing that there is more production in this country right now than ever before, the Government needs to be very clear on what problem it is trying to solve. “Simply adding fuel to an already raging fire of cost escalation in the production sector will have a significant impact on the ability of Australian broadcasters to continue to deliver the Australian programming that our community relies on. I find it extraordinary that FTA are trying to stifle more productions in Australia, for fear that it might drive costs up. If we’re producing more, then the industry can employ more people. If you need more people, then train them up and grow the business. Which other industry tries to stifle its growth like this? ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [July 21, 2023, 11:57am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/478 "2023-07-21T11:57:02Z")
> **[More than half of Aussie internet users say they’ve ditched TV](https://mumbrella.com.au/more-than-half-of-aussie-internet-users-say-theyve-ditched-tv-794991)** > > The proportion of Australian internet users who say they watch little to no linear broadcast television has increased by almost one-third since 2021. ---
**Author:** ![TV4](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv4/32/346890_2.png) [@TV4](https://forums.mediaspy.org/u/TV4)\ **Post date:** [July 21, 2023, 7:39pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/479 "2023-07-21T19:39:22Z")
It seems to be the modern way; whinge with your hand out until the Govt chucks some in your palm. It’s rife in NZ. ---
**Author:** ![NQCQTV2](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nqcqtv2/32/7758_2.png) [@NQCQTV2](https://forums.mediaspy.org/u/NQCQTV2)\ **Post date:** [August 2, 2023, 1:23pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/480 "2023-08-02T13:23:37Z")
> [@JohnsonTV](#): > > [More than half of Aussie internet users say they’ve ditched TV](https://mumbrella.com.au/more-than-half-of-aussie-internet-users-say-theyve-ditched-tv-794991) I’m not surprised by this. My own personal experience is similar. I really haven’t watched much linear tv at all this year, and certainly haven’t watched any at all in weeks. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [August 17, 2023, 10:38pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/481 "2023-08-17T22:38:33Z")
> **[Samba TV report reveals correlation between Australia’s binge-watching habits...](https://www.mediaweek.com.au/samba-tv-reveals-findings-in-2023-state-of-viewership-report/)** > > Samba TV has released its 2023 State of Viewership report covering Australia’s viewing habits, TV trends and linear and over-the-top. ---
**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\ **Post date:** [August 30, 2023, 4:21am UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/482 "2023-08-30T04:21:57Z")
> **["We can bring back sub-content quotas... removing the quotas hasn't worked" |...](https://tvtonight.com.au/2023/08/we-can-bring-back-sub-content-quotas-removing-the-quotas-hasnt-worked.html)** > > The Nationals Deputy Leader has called for a review into the 2020 dumping of sub-quotas, saying Free to Air networks did not hold up their end of the bargain. > **[Australian Children's Content Summit opens in Coffs Harbour | TV Tonight](https://tvtonight.com.au/2023/08/australian-childrens-content-summit-opens-in-coffs-harbour.html)** > > Children's content makers from around the world have gathered for a 3 day conference as the Coffs Coast makes overtures to the screen industry. ---
**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\ **Post date:** [September 1, 2023, 12:40pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/483 "2023-09-01T12:40:38Z")
> **[ACTF: Children struggle to find & identify Australian content | TV Tonight](https://tvtonight.com.au/2023/08/actf-children-struggle-to-find-identify-australian-content.html)** > > YouTube, Netflix & ABC iview are the most popular content platforms for kids, a survey finds, but only 15% of children selected Australian content as their first choice. ---
**Author:** ![Jack\_Laverty](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/6f9a4e/32.png) [@Jack\_Laverty](https://forums.mediaspy.org/u/Jack_Laverty)\ **Post date:** [September 1, 2023, 1:17pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/484 "2023-09-01T13:17:57Z")
I’m not sure what the content is like these days with children’s programs but I still remember back when I was a kid the majority of the content that I was watching and probably everyone else was US or UK or other overseas-based. The only major Australian-content bananas in Pyjamas and Playschool. There was a lot of other Australian content but it was mainly aimed at older kids. ---
**Author:** ![Brekkie](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/brekkie/32/39965_2.png) [@Brekkie](https://forums.mediaspy.org/u/Brekkie)\ **Post date:** [September 1, 2023, 8:34pm UTC](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596/485 "2023-09-01T20:34:22Z")
Probably the opposite today - and it’s the same in many countries. The pre-school market seems to be thriving but once you hit 7/8 the content thins out and by 11/12 you’re forgotten about. [Previous page](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596.md?page=22) [Next page](https://forums.mediaspy.org/t/the-future-of-tv-linear-vs-streaming-and-beyond/2596.md?page=24)