Promos currently screening on the channel use the original logo with the octagonal “O”.
During the sponsored program “Pooches at Play” they are showing the original 10 Boss logo after the break but then the logo transforms into the other watermark with the filled in “O”. How bizarre.
The promos look less appealing too, even though I like the general presentation. I saw a promo for the movie “Space Cowboys” which airs tonight and the end-tag had no photo or copied title design, just a generic text/font on a mauve background.
I also agree about the solid O in BOSS, I think it looks worse now with it, though I just saw a promo that didn’t have the solid O, and the PRG didn’t have the solid O either… That seems a bit inconsistent?
I also agree that 10 BOSS seems like a better fit than 10 PEACH, I wonder why they didn’t go for something like 10 HIT, that would resonate well with their female audience.