Saw a Ten News OB van for the first time since the rebrand - I like the subtle and effective use of the logo:
The same van from before the relaunch:
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One thing I really hope happens eventually (although remembering promises of major changes after the 2013 rebrand which were short lived or didnât come to fruition, Iâm somewhat sceptical) is 10 News First actually giving an incentive for viewers to make Ten their first choice for news.
At the moment Iâm struggling to come up with reasons why I should watch 10 News First instead of Nine News. Sure, Tenâs content mix isnât horrible but at the same time, not really compelling enough for me to make 10 News First appointment viewing every night. I also get the distinct impression that Ten may need to try and poach some talent from Willoughby to boost their profile in the Sydney market.
While burning off the Toyota contract when Sports Tonight (during Tenâs Late News) was axed in 2011, they briefly branded the Sports segment during the 5pm bulletins as âTen News Toyota Sports Tonightâ and maybe also âTen News Sports Tonightâ for a brief period, but that didnât last overly long.
Compared to now when itâs before Sport or even Weather, didnât Ten News Sydney used to have a recap of the headlines around 5.30pm back in the day?
Surely Ten are eventually going to get a logo (even if itâs just the 10 or 10 News First logo on white - that works just fine for Nine & Seven) on their vans?
Now that Australian TV networks no longer have separate helicopters for news gathering purposes, these OB vans probably should be one of the strongest branding symbols for the news services out and about!
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I saw the Brisbane one outside Suncorp Stadium the other day, itâs been wrapped in the new 10 News First look - couldnât grab a pic though as I was driving.
With that in mind, I would say all are being done / are almost done, itâs probably just finding the time to take them out of service for a few hours to be done.
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obviously yet to go into the shopâŚ
Most news vehicles are unmarked though, the OB trucks usually are, thought GTV9 use at least one unmarked OB truck.
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Yeah well they need 6pm news too - like Iâve always said.
They would lure people to stay by having a strong local 6pm edition of âNews Firstâ.
the link vehicles are usually branded, while the camera cars are unmarked.
Itâs always been mine regardless, during the week only for several reasons I suppose. Iâve always like Ten News (even under itâs old branding) because it was always on at 5, I was always home just before then and if I wasnât going to be home Iâd pvr and watch it when in bed 
lol (I know, so pathetic)
For me Ten always had the best graphics, until the Ten Eyewitness News re-brand, loved the old theme tune, but i hated the Eyewitness new brand at all costs. It was simple and nice. Dark blue graphics was so sexy back in the early 2000s.
I guess the probably Ten News First is competing against game shows which probably draw more viewers (I donât really particular follow ratings) which is probably hard to beat. Many people are just tuned into 6pm while eating dinner or just getting home from work.
Itâ just the weekend edition i donât give a shit about. Being National. I really donât give a flying fuck about other states, so I switch to Nine for local news. Until they fix that, Ten News First on weekends can go fuck themselves. (I seriously doubt they would implement local news bulletins on weekends again, but hopefully in the not so distant future).
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Sounds uncomfortable 
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Haha yeah poor choice of words but still hopefully you got my point 
I really love the new branding and graphics it has taken me a while to warm up to them though 
I think my favourite bit is the CBS notes sting. Love Love Love it.
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Promo
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Is it just me or is Brisbaneâs backdrop a lot bluer than say, Sydneyâs version?
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Why arenât we seeing that promo they showed at upfronts? It looked like it was actually focusing on what the new branding brought content-wise 
Interesting sign off at the end of reports now where the abroad or interstate reporting location comes last.
I.e tonight: âLachlan Kennedy for 10 News First Bali, Indonesiaâ.
I wouldâve thought that âLachaln Kennedy in Indonesia for 10 News Firstâ would be better.
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Hugh signed off from Washington with the location last as did Eamonn from Villers-Brettenaux
Yeah Iâve noticed it a few times now since the relaunch with various reporters reporting away.
Iâve never liked the ABC sign off with the location last. I agree with you.
âIn Bali, Lachlan Kennedy for 10 News First.â
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