Yes I wonder what some of the reasons could be.
People opting for the perceived better products on 7 and 9 in Sydney and Melb?
or is it just a matter of larger audience/larger switch off. By 6pm the average viewer may have had their fill of news and either turned off completely or gone to a streamer. We’ll never know but would be interesting to know how Ten see the figures.
More people in their cars/traveling at 5pm in Sydney, different demographics and lifestyle probably means people consume news later. Also Sydneysiders are less parochial so state based news probably doesn’t have the same appeal and vv elsewhere. And yes, as you say, perhaps different streaming habits vs somewhere like Melbourne.
There’s a bit of an argument to try different programming at different times in different cities (eg later local news in Sydney) but I don’t think deviation from national programming will ever happen again.
I like the idea of local at 7 and 9.30
but what would go at 6?
We finally have a 6pm that’s somewhat working for them (better than news +) and now what - go back to game shows again?
Short versions of the August promos running tonight.
[insert city’s] local news. We’re with you on demand whenever, wherever you need and always time for a little fun. 10 News [insert city] weeknights.
Melbourne
Sydney
Adelaide sport presented from the newsroom today, Tiff presented news and weather from the green screen.
Down a weather presenter and a newsreader, I imagine.
Brisbane did well to have a cross to the AFL Appeal tonight with both Josh Mclean and Caty Price from ATV.
Bit of an awkward locale for the AFL to be based in?
Anyone else think this kind of format could works at 6.30pm on Saturday and Sundays after the news?
Up against other sport though?
Interesting from 10’s rating report
This year
5:00pm 248,000 News
6:00pm 176,000 News
6:30pm 174,000 News+
Last year
5:00 pm 230,000 News
6:00pm 118,000 News+
The return of DST and the Brisbane bulletin today featured live reports during the first 30 minutes as well as live weather ahead of 6pm. There was also a live cross during the post 6pm segment as well as live weather just before 6.30pm so basically across the whole bulletin.
A report by Matt Johnston (In Brisbane) used a key of what looked like the Melbourne set tonight.
Did it look alright or terrible? Seems an odd thing to replicate.
