Ten News Content and Appearance

Adelaide is still going straight from weather to Plus.

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East coast reader sign offs - slight differences in graphics (Sydney strap dissapears)

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They all look happy to be signing off again. :slight_smile:

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A video posted by Sandra that there is longer local news from Monday but not much else seen.

Monday - longer local news begins!
Join us - whenever, where ever you are.
If you're on the move - stream us live and free! pic.twitter.com/sk1Sqqgg3O

— Sandra Sully AM đŸ“ș🎧đŸ“Č🏑đŸŒș (@Sandra_Sully) August 7, 2026
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They should be advertising 6pm as a separate bulletin rather than just a single “5pm Weeknights”

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A more honest promo would be “see the same stories twice”

They could make fun a Groundhog Day one with Sandra.

Or use their Coles gift card promo, first viewer to spot a repeated story each night wins the grocery voucher.

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The promo is so vague and misleading, you have to be a Media Spy regular to have any idea what is being promoted. Hopefully the promised promos make things a lot clearer.

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I think the Brisbane one is focusing on 6pm. There was suggestion to focus on Sharyn being back at 6pm.

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10 News has been at 5 for 25 years, it can not be promoted for a few weeks.

They should ONLY be promoting and marketing the new 6pm. (And heavily)

it’s also in the guides as a single 90 minute bulletin at 5. Another mistake

It Should be listed at 6 as “10 News Sydney at 6”

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So she has re-signed with 10? From memory it was a two year contract. It is great news for 10 but I do wonder if Seven even bothered to ask her back?

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I hear what people are saying around 6pm but who knows how long the 6pm segment will actually be around for until they make another programming decision to try something else there. It’s happened before that they’ve got news to extend to 6:30 when they have nothing else and then cut it again.

5pm is more certain (and not rating as well in Sydney as elsewhere) so why not spend the advertising money there - that Sydney promo is good. Simple, reinforces local, doesn’t over promise.

Perhaps we’ll see a better resourced bulletin with a greater variety of content, they still have most of the Plus resources so they have to go somewhere


Softly, softly with 6pm rather than rushing into it all guns blazing (they’ve made that mistake before recently).

My guess is that it’s a cheap and easy slot filler when they’ve run out of ideas and money.

I doubt they are even really trying or expecting many people to watch and aren’t going to do anything that costs more to produce than 10News+ did

Agreed with the heavy promoting, but still including a reference to 5pm would help viewers understand that 6pm can be viewed separately.

“First at Five, see your detailed overview of the day’s news. And new at 6pm, catch the fast roundup of the stories that matter to you. From your city, state and around the world: Fast at Six.

10 News. Your news at your pace.”

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I’d want 10 to call it “Fast at Six” only if they guaranteed to play it at least at 1.5x speed! :slight_smile:

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Nice to hear the Brisbane team have some idea on promotion then


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Promos we will never see. They’ll air them once a day if we are lucky.

They’ll really need a news positioning promo (60 sec / 45 sec). Then a national promo (late news, weekend news) then local promos (30 sec / 15 sec / 10 sec). Then you run any combination of these on every commercial break across all day parts. But you know they won’t even go close to doing any of that.

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More local. More often

:camera_with_flash: 10 Perth instagram

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5PM weeknights and not on weekends? What a stupid promo if you’re going to have your WEEKEND presenter on there.

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The Brisbane version is not earth shattering but it is good. Sharyn does her usual Sharyn spin on things. Expect to see it get a run from tomorrow, but as cmo said you won’t see it flogged into the ground. I mean the 90 min bulletin starts in about 48 hours from now, but we can’t be promoting it too far ahead of time, right?

Right? :joy: :joy: :joy:

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-_- 10 gonna 10

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