The new documentary Passionate Players that “shines a light on Aussie’s most successful entrepreneurs” hosted by Ten Sports Journalist Michael Cain is premiering this Saturday 4th August at 1:30pm on Ten.
Also more branded content airing on Ten this weekend with ‘The Place Makers’ from CBRE airing at 9:00am Saturday, the full episode has already been available available on youtube since December last year.
The synopsis reads as:
There’s a building revolution going on in Australian cities, where people are transforming spaces we live into places we love, and you’ll see the very best of them right here.
I found last night that 11 has started airing infomercials after the Late Late Show at around 12:30am for an hour - at the same time as One airs infomercials. Which means odds are all 3 Ten network channels will have infomercials after The Sunday project on Monday Morning - not an ideal situation for Ten viewers if you ask me
You’re not going to get primetime figures at that time of night, but there’s a lot of shift workers out there. Obviously they’re not watching live in big numbers.
All I am saying that on 11 they should possibly air infomercials at say 4:30am or 5:00am for 1 hour instead of airing them at 12:30am for 1 hour. The viewer numbers would be similar just before 6am to those at 12:30am
I have in the past suggested that Ten reduce its infomercials overnight on the main channel and move to other times/channels and one of the arguments against it was that for the most part it was only one channel, but when you have the potential of all your channels airing a paid presentation, you risk losing viewers. Ten needs to keep driving programs on the main channel through the secondary channels - remind viewers that it they are on the Ten network channels. Nine doesnt have any time where infomercial overlap on all of their channels and its the same on Seven network except for Thursday mornings 2am to 4am (Please note: not including the racing channel on Seven in my argument as its a specialised channel as is the case with 9Life)
I think Ten should be using the strategy of trying to entice viewers to be on the main channel when they switch off at night because if you can back it up from say 6am with programs people will want to watch, you have the potential to build on your audience throughout the day and the perfect time to market your prime time line up.
As an example, I don’t get home til around 12:30am and put TV on and usually look at what is on offer and watch whatever seems the most interesting (usually on NBN/9 or ABC, but occasionally on one of the WIN channels) and usually leave it on that channel when I switch off at around 1:30am. My wife is also a shift worker so her viewing habits is all over the place
So my argument is based on the fact shift workers watch TV later, yes not enough to encourage stations to put top rating shows on but there is a potential for even encores of some of the newer offering - at one point Nine/NBN aired The Block encores from earlier in the evening at 12:30am. Yes, there is catch up TV but I myself don’t like catch up TV due to slow internet speeds etc
Daily Telegraph/Annette Sharp report (so take a grain of salt) that several programs are under review for 2019, and Bev McGarvey is under a stack of CBS scrutiny.
Potentially on the chopping block: I’m a Celebrity, Survivor, Pointless and Bachelorette, with Dancing with the Stars to come.
If this Annette sharp person is remotely accurate it’s a good thing mcgarvey is under pressure. She has failed time and time again with these programming strategies.
The only saving grace for the network at the moment is they’re commissioning a shit load of content with the hope that something sticks.
I’m also afraid Anderson is too much of a nice guy really and doesn’t have the balls to run a network. He failed with the cricket rights and that was his big test.
