# Ten (Mildura Digital Television) **URL:** \ **Category:** Regional and Community Television\ **Tags:** win, networkten, prime7, ten, tennetwork\ **Created:** [July 7, 2016, 10:43am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518 "2016-07-07T10:43:04Z")\ **Posts on this page:** 20\ **Page:** 26
**Author:** ![Radiohead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/radiohead/32/21429_2.png) [@Radiohead](https://forums.mediaspy.org/u/Radiohead)\ **Post date:** [June 30, 2024, 7:20am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/519 "2024-06-30T07:20:09Z")
oh yeah, I know that, but still interesting none the less. ---
**Author:** ![bacco007](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bacco007/32/99038_2.png) [@bacco007](https://forums.mediaspy.org/u/bacco007)\ **Post date:** [June 30, 2024, 7:20am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/520 "2024-06-30T07:20:19Z")
> [@TelevisionAU](#): > > It’s not an insignificant local story and it’s strange if ABC’s local news is all but ignoring it. Take out the media targeted sites from a Google News Search, it hasn’t had much coverage at all [Mildura Digital TV - Google News Search](https://www.google.com/search?q=mildura+digital+television&sca_esv=2781bf3873e23f78&sca_upv=1&biw=2811&bih=1255&tbm=nws&sxsrf=ADLYWIJxrt7mVTY5ug5tqSArvnwbHPa_OQ:1719731975022&source=lnms&ved=1t:200715&ictx=111) [Mildura 10 - Google News Search](https://www.google.com/search?q=mildura+10&sca_esv=2781bf3873e23f78&sca_upv=1&biw=2811&bih=1255&tbm=nws&sxsrf=ADLYWIIULDg0_orhAzN2aJ30r-WGyvSZGw%3A1719732022506&ei=NgeBZoO8HtGQ4-EPxN6qqAM&ved=0ahUKEwiDr72C5YKHAxVRyDgGHUSvCjUQ4dUDCA0&uact=5&oq=mildura+10&gs_lp=Egxnd3Mtd2l6LW5ld3MiCm1pbGR1cmEgMTAyBRAAGIAEMgUQABiABDILEAAYgAQYkQIYigUyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAESKkHUMYEWKkFcAB4AJABAJgB2AGgAbEEqgEFMC4yLjG4AQPIAQD4AQGYAgOgArgEwgILEAAYgAQYsQMYgwHCAgsQABiABBiGAxiKBcICCBAAGIAEGKIEwgIIEAAYogQYiQWYAwCIBgGSBwUwLjIuMaAHqxM&sclient=gws-wiz-news) ---
**Author:** ![cmo](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/d78d45/32.png) [@cmo](https://forums.mediaspy.org/u/cmo)\ **Post date:** [June 30, 2024, 8:53am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/521 "2024-06-30T08:53:21Z")
The Project running a report. Seems a little late now. ---
**Author:** ![soundsdifferent](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/soundsdifferent/32/1088_2.png) [@soundsdifferent](https://forums.mediaspy.org/u/soundsdifferent)\ **Post date:** [June 30, 2024, 9:05am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/522 "2024-06-30T09:05:09Z")
Here is The Project’s story: [![](https://img.youtube.com/vi/GyulN2HdJd4/hqdefault.jpg "Channel 10 To Stop Airing In Mildura") ](https://www.youtube.com/watch?v=GyulN2HdJd4) ---
**Author:** ![Moe](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/moe/32/398912_2.png) [@Moe](https://forums.mediaspy.org/u/Moe)\ **Post date:** [June 30, 2024, 9:47am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/523 "2024-06-30T09:47:54Z")
Ten, who could just buy MDT to solve this, calling on the Government to do something. Ten have all the cards if they want Ten on air in Mildura. > [@bacco007](#): > > Take out the media targeted sites from a Google News Search, it hasn’t had much coverage at all I suppose it will be a story that’s more relevant once it actually happens - I think a lot of people are used to last minute extensions and bailouts coming, so if they saw the ads they probably don’t think too much of it. ---
**Author:** ![soundsdifferent](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/soundsdifferent/32/1088_2.png) [@soundsdifferent](https://forums.mediaspy.org/u/soundsdifferent)\ **Post date:** [June 30, 2024, 9:50am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/524 "2024-06-30T09:50:43Z")
Big advertisement on the front page of yesterday’s _Sunraysia Daily_. ![SunraysiaDailyFrontPage-10play](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/4/e/0/4e0111187fc2a5d24d6441f16342942685bd5cf8.jpeg) Also, sad to see their TV guides listings shrink from tomorrow. ![SunraysiaDaily-TVGuide1](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/c/4/0/c40512ee2db6debb67ee84d31014fe424c0960b4.jpeg) ![SunraysiaDaily-TVGuide2](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/a/e/6/ae62d6fb00894987c4e76abfcc945516df2da618.jpeg) Kind of ironic that the last thing to air on MDT tonight could be that _Project_ segment about its closure. ---
**Author:** ![Nick](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nick/32/247872_2.png) [@Nick](https://forums.mediaspy.org/u/Nick)\ **Post date:** [June 30, 2024, 9:51am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/525 "2024-06-30T09:51:07Z")
> [@Moe](#): > > Ten, who could just buy MDT to solve this, calling on the Government to do something. Ten have all the cards if they want Ten on air in Mildura. Why would Ten buy a TV station that has quite literally haemorrhaged money for its entire existence? ---
**Author:** ![Moe](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/moe/32/398912_2.png) [@Moe](https://forums.mediaspy.org/u/Moe)\ **Post date:** [June 30, 2024, 9:56am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/526 "2024-06-30T09:56:33Z")
Ten wouldn’t buy it - but they frame the closure as something WIN/Seven have done to poor helpless Ten and the Mildura viewers; and asking for the Government to fix it - while not acknowledging that they have options they’ve chosen for commercial reasons to not attempt. ---
**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\ **Post date:** [June 30, 2024, 10:02am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/527 "2024-06-30T10:02:37Z")
Exactly. 10 could also gift an affiliation deal to WIN to carry their channels on WIN’s spectrum. WIN would be all ears if they had free use of the ad slots. ---
**Author:** ![Expensive\_Horse5538](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/expensive_horse5538/32/434563_2.png) [@Expensive\_Horse5538](https://forums.mediaspy.org/u/Expensive_Horse5538)\ **Post date:** [June 30, 2024, 10:11am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/528 "2024-06-30T10:11:10Z")
> [@Moe](#): > > Ten, who could just buy MDT to solve this, calling on the Government to do something. Ten have all the cards if they want Ten on air in Mildura. WIN and Seven would probably do everything they can to stop 10 buying the licence, since the market apparently can’t sustain three commercial stations. > [@soundsdifferent](#): > > Kind of ironic that the last thing to air on MDT tonight could be that _Project_ segment about its closure. Wonder if it was deliberately timed? ---
**Author:** ![Nicholas](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nicholas/32/114_2.png) [@Nicholas](https://forums.mediaspy.org/u/Nicholas)\ **Post date:** [June 30, 2024, 10:13am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/529 "2024-06-30T10:13:10Z")
While it makes sense to remove 10 from the TV Guide because its not on terrestrial tv, surely they could keep it in the guide with a reference to 10play.com.au rather than a channel number? ---
**Author:** ![Aurora](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aurora/32/249208_2.png) [@Aurora](https://forums.mediaspy.org/u/Aurora)\ **Post date:** [June 30, 2024, 10:21am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/530 "2024-06-30T10:21:39Z")
> [@jcb301176](#): > > WIN are all about putting minimal in for maximum return, If that really was the case, they’d be running noodle updates right along the eastern seaboard. ---
**Author:** ![jcb301176](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/8edcca/32.png) [@jcb301176](https://forums.mediaspy.org/u/jcb301176)\ **Post date:** [June 30, 2024, 10:42am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/531 "2024-06-30T10:42:39Z")
I don’t think it’s far off that happening to be honest. Airing stories from other areas of the state when it’s supposed to be local News. That was like All Australian News airing in Northern NSW prior to the switch back to Nine in 2021. None of the stories had relevance to northern NSW ---
**Author:** ![TC25](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/71e660/32.png) [@TC25](https://forums.mediaspy.org/u/TC25)\ **Post date:** [June 30, 2024, 10:43am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/532 "2024-06-30T10:43:13Z")
Legally nothing stopping them if they were to go that way as long as they maintain minimum local content quota points. ---
**Author:** ![TC25](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/71e660/32.png) [@TC25](https://forums.mediaspy.org/u/TC25)\ **Post date:** [June 30, 2024, 10:47am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/533 "2024-06-30T10:47:28Z")
This goes exactly to my argument that all TV1 LAPs should be abolished and 7,9,10 were given national licences same as ABC and SBS. The economies of scale with a national reach would be more of a safeguard of services being maintained nationally instead of relying on the hodge podge of failing regional TV businesses as is the case at present. ---
**Author:** ![TC25](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/71e660/32.png) [@TC25](https://forums.mediaspy.org/u/TC25)\ **Post date:** [June 30, 2024, 10:49am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/534 "2024-06-30T10:49:33Z")
WIN wouldn’t care. That would cost money WIN does not have. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [June 30, 2024, 10:49am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/535 "2024-06-30T10:49:38Z")
> [@Moe](#): > > Ten, who could just buy MDT Could they? But also I’m not sure Ten has any interest in setting up a precedent for buying up these loss-making licences, because we can easily imagine Mildura won’t be the only one to lose a third commercial channel. ---
**Author:** ![jcb301176](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/8edcca/32.png) [@jcb301176](https://forums.mediaspy.org/u/jcb301176)\ **Post date:** [June 30, 2024, 11:00am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/536 "2024-06-30T11:00:34Z")
The redundancies at Seven and Nine is probably the best example as to why the metro stations will try to avoid setting up national networks. Unless something changes, we are likely to end up with only 2 to 3 television stations in regional Australia, with the only locations that may be lucky to have 4 being Newcastle, Wollongong, Canberra and Townsville. I think that ACMA need to look at markets where there are duplicate licences such as Central Coast NSW and the Gold Coast because this is where some of the national advertising dollars could be saved which may give the opportunity to divert expenditure of these companies to regional areas. ---
**Author:** ![Casper](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/casper/32/522186_2.png) [@Casper](https://forums.mediaspy.org/u/Casper)\ **Post date:** [June 30, 2024, 11:08am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/537 "2024-06-30T11:08:35Z")
The 10 Network could buy the Mildura licence but they have no Interest In doing so do there American owners want to Invest In such a small licence area where the joint venture didn’t make a profit. ---
**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\ **Post date:** [June 30, 2024, 11:10am UTC](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518/538 "2024-06-30T11:10:55Z")
> [@TC25](#): > > WIN wouldn’t care. That would cost money WIN does not have. They’d care if the discounts extended to their other 10 affiliations. [Previous page](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518.md?page=25) [Next page](https://forums.mediaspy.org/t/ten-mildura-digital-television/1518.md?page=27)