We all know local news at 930 on Ten won't happen. National news on Ten at 930 won't happen.
But the reason is not economics: news is cheap programming compared to other genres - even US content which is upwards of 100k an hour
Or Low viewership: as there are less people watching FTA at 5am, 11am and 3pm - all which support news.
Or that people go to bed to early: in fact as others have stated, people are still
Watching TV at 930 - they just just not watching live TV - as the networks have programmed us to turn off at 930.
And yes, for it to work - they need
To commit to it, -and have a consistent start time.
The reason it won't happen is Ten are not that interested in news, and don't see the merit in it. And honestly I think they are just not that smart about programming decisions. Especially regarding news. They have been BURNED so many times with news programming. -
But not because of bad ideas - because of bad execution.
Running expensive news divisions in 6 cities - to produce one hour of content outside of primetime - is not smart TV economics. I would
Actually support moving the 5pm to 930pm if they are only going to have one hour a day. News at 3 and 4 on seven and nine and abc news at 5, have all reduced tens 5pm. At 930pm they own the market.
At the very least - Ten could
Trial a 930 news in one market - say Perth - over 6 weeks over the summer.
But we know again they won't. But it's not economics.
It's lack of smarts and innovation. And aversion to risk.