I don't buy that argument at all. I agree it's not gonna happen. As Ten and Aussi networks have given up on "late" news
But US and Canadian stations all offer live local news at 11 - and in markets with considerably less viewers than Australia's main markets.
The US market is considerably more fractured than the Australian market. Massively more so in fact.
In a market the size of Adelaide in the US, there would
Be half the audience watching at 11 as 930 in Australia
The same can be said for large markets like Melbourne and small markets like Tasmania
Ten would spend a fortune programming and promoting 5 various 930 shows across the week. None of which perform or resonates. It's not cost effective programming.
Ten always Zigs when the others zag
Time for Local news at 930 and offer a strong point of difference.