For me, I think Ten News needs to be less polished.
Yep, less. But hear me out, design-boys!
I think there is way to much gloss and polish and wide angles and over large graphics with lens flares.
There needs to be a new connection with the viewer, and rawness. Closeup shots, unscripted banter, newsroom updates - direct from the newsroom.
This may be a very old VHS clip and its very 80s, but it shows a rawness, a dynamic, a more direct closeness to the actual news, that I think is missing from today.
and I think we all agree more bulletins, including their iconic late and mid-morning news
If this was on the the hour, all day every day, you would slowly chip away at the viewer. If Ten ever wants to rebuild, it needs to re-establish a connection. This is also an ideal format to push to your social media.
But who says they want to.