For me, I think Ten News needs to be less polished.
Yep, less. But hear me out, design-boys!
I think there is way to much gloss and polish and wide angles and over large graphics with lens flares.
There needs to be a new connection with the viewer, and rawness. Closeup shots, unscripted banter, newsroom updates - direct from the newsroom.
This may be a very old VHS clip and its very 80s, but it shows a rawness, a dynamic, a more direct closeness to the actual news, that I think is missing from today.
and I think we all agree more bulletins, including their iconic late and mid-morning news
If this was on the the hour, all day every day, you would slowly chip away at the viewer. If Ten ever wants to rebuild, it needs to re-establish a connection. This is also an ideal format to push to your social media.
Donāt give them these ideas. Theyāll look at it as a way to slash more money from the news budget. It wouldnāt surprise me if they broke out the old typewriters and had the journos use them instead of computers to save on electricity costs.
I can see some merit in a morning bulletin at 11.30am. The strategy would have to be to keep the Studio 10 audience watching the network. However, I canāt see anyone who watched The Morning Show or Today Extra switching to Tenās bulletin ahead of the morning news on the respective networks. But it might stop some channel surfing at the end of Studio 10 where fans have just watched an Australian panel show and may not be in the mood for more from The Talk. I wouldnāt agree with a 11.00am bulletin as Studio 10 seems to doing well.
I fear this canāt happen without more content or output. If they invest to even slightly improve the 5pm hour wouldnāt that equate with increasing output so they can get value for money.
What would improve the 5pm bulletin?
One crew more per state
A US and Europe presence permanently
The abi.ity to source their own footage without relying on seven or nine
The 5pm bulletin looks fine right now, itās just not enough people are watching. They need more eyes on their product, they need a bulletin later in the evening.
Im not sure what you mean, but a 11.00am (30 mins) national bulletin does makes sense. Keep it away from Nine and Sevenās 11.30am news servises.
The new national bulletin would also help support TEN News on its other media platforms throughout the day (Ten Play/Facebook/Twitter/Instagram and so on)
Observably if Ten were to do this, more people/staff would need to be recruited in all news rooms.
Thereās no point adding a bulletin at 11am. TV viewership at that time of the low hits a low.
Mornings and afternoons are high. Mid morning and lunch is not.
They would be best to add news at 9.30. Iām primetime. Higher viewership.There is no commercial news service after 6-7pm. Point of difference programming. And all they have there now is a revolving door of US dramas that need constant promoting and rate under 300k and cost a fortune.
*Local weekend news.
*Not going national on days that Seven and Nine stay local.
*Even airing a news bulletin on days that thereās major sporting events on.
*Hiring a Sydney weather presenter who actually talks about the weather!
*Make a decent effort to promote the news service. Seven and Nine regularly promote their 5pm programs during primetime, so Ten should too.
And yes, I would actually even say a full relaunch of the On-Air Presentation since Nine Newsā newer graphics & set arenāt exactly dissimilar to what Ten Eyewitness News has been using for some time now.
Of course some of this stuff isnāt likely to happen anytime soon (although IMO, itās absolutely essential before additional bulletins can even be considered) but one can dream, right?
Midday finish has been for special events (Australia Day, Golden Globes, SAG Awards etc). I personally think Studio 10 should be 8.30-12pm permanently and a lunchtime news bulletin at 12pm.
Forget a new bulletin on linear TV (especially during day time)ā¦thatās not where the youngest part of Tenās demo is. Do a 9pm nightly 20-min to half hour bulletin on Facebook Live. Sell ads but do it differently (1x 30 seconder then back to the news). Have the hosts a bit more relaxed as and when appropriate. Iām not sure whether you would do it locally or nationally but start it at the same time each night (a luxury you canāt have on linear TV). Chop up the relevant segments and have them up on Facebook for viewing. The numbers might be low to begin with (and people will be able to see just how many on screen) but become the first in the space and it might just work.
