No, furniture.
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American designer Michael Kors has brought shoe maker Jimmy Choo for $1.5 billion
Surely thatâs just a lazy/cheap supplier who couldnât be bothered sourcing the proper logo? 
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Hard to believe until we see a definite source IMO. They have definitely changed the shade of blue they use and the aesthetic of their marketing recently, but canât see them changing the logo again (thereâs still a ton of stores out there that still feature the old logo on signage 10 years after it changed).
Oh dear I hope not, it looks like when the signage company doesnât have the right font for the logo so they use an alternative:
Also if that was the case, seems kinda pointless just changing one detail. 
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Ohh, youâre not joking (not that you were, it just looks like placeholder logo), wow that is a major change, most major since the 2008 rebrand IMO. 
âThatâs a BIGWinâ is a good slogan. 
Looks like the stores which still have the pre-08 logo donât need new signage after allâŚ
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I received the catalogue in the mail too, and even though I loathed it a few minutes ago, itâs already starting to grow on me, as itâs pretty much a revival of the 1990s-mid 2000s BIG W logo (minus the âWe Sell For Lessâ slogan with a more simplified font:
I guess whatâs old is new again, back to the future in a way, though I found it quite pointless as it just looks like a font swap in the Circle logo. 
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The Whitfords City store in WA wonât need the new signage (still got the pre-2008 one) since the older one looks more like the new logo than what the previous one did.
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Suppose weâd have to wait until midnight to see the new site?
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The kitchen utensils for $1.50 is very Kmart.
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Cheers. Theyâve managed to keep it quiet a lot better than the previous re-launches! Thatâs a big revision, but definitely for the best.
Looking forward to seeing new store concepts that go along with that rebrand that arenât as dark, dingy and outdated as what theyâve built in the last 10 years.
I like the (almost) return to the traditional wordmark as the font and style theyâd used for the 2007-2017 logo was already looking dated. Donât like the use of the circle though - hopefully we see a full return to the wordmark as per the front page of the catalogue.
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I guess thatâs the reasoning behind the Subway rebrandâŚ
Back on Big W thoughâŚSurprised they didnât go with this gemâŚ
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Guess Iâve got to let it grow on me. The current (now old) logo was quite modern and this one just feels like a step back. Oh well 
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To be honest, I hadnât even noticed the change, if you asked me to picture the Big W logo, I would have thought of that old oneâŚbut comparing the two now, yes, I prefer the change back.
No point having a new logo if you never rebrand your stores though, which is probably the main reason I never noticedâŚ
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I feel the same way, though itâs a welcome nod to the past, it does feel like a downgrade from the 2008 Rebrand logo, as that added many brand elements that were new to BIG W, such as the standalone âWâ logo on the signage and catalogues:
I feel the new Wordmark feels a lot more generic and has lost the personality that the current one had, itâs also less flexible, as the âWâ from the current logo could be used standalone and still look tied to BIG W, the standalone âWâ could also come in variants, such as this Christmas one featured on their Facebook Page back in 2011:
Though Iâm pretty sure they retired the standalone âWâ logo with the introduction of the Circle logo.
Understandable, I told my sister about the logo change and showed her the catalogue, and she wondered what was different about it, I have still spotted the old logo on Price Stickers at one point.
Yea I have to agree, the circles within the branding on the front page of the catalogue look fine, but the new Wordmark logo within the circle looks very out of place, as it was associated with the previous brand refresh and not suited to the new branding. Perhaps itâs just for familiarity before the new logo rolls out?
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The Big W downturn coincided almost perfectly with that new logo, so Iâm not surprised that theyâre rebranding. Itâs rare to see companies actually reverting to their old logo, though.
The same could be said about Dick Smith - that new logo they introduced at around the same time as Big Wâs rebranding was the start of their downfall.
Iâm not sure about this âuniversesâ strategy that theyâre playing at (article about it here). It seems like a wank to me, and it will probably fail hard.
The biggest problems Big W have are their dated store designs, pitiful opening hours and terrible advertising.
At least one Big W store in Sydney and Melbourne should be open 24 hours, with a two or three in each city open until midnight and the rest of them open until 10pm every night.
Kmart are going gangbusters with advertising (that new song theyâre using is pretty catchy), while the image that sticks in my mind with Big W is this shocking ad from a few years ago. It projects an image of kooky madness which probably alienated some customers:
[https://www.youtube.com/watch?v=Ulm6mhaTmic]
Quite a departure from the homely, trustworthy image they were projecting in the 1990s to 2000s:
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Agree!
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