Sunrise

Just wait until ScoMo makes an appearance in Summer Bay next year. :stuck_out_tongue_winking_eye:

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I’ll be even glader I don’t watch this show.

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They had pre-recorded inserts from someone in Martin Place, Sydney.

Hardly the type of content that helps establishes a connection to the city - which exactly is the issue Melbourne & Brisbane is facing.

It needs to be live and local from each city, with editorial controlled by the local newsroom made for the city by the people who live in that city

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Here is an example of how it worked. National update, local news insert followed by national sport.

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I reckon what Seven should do is bring back local opt-outs nationally, and make 7 Early News into a local program rather than a national program.

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Local at 5am? No chance.

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Noted that this morning Sunrise finished at 9:20 am - wonder if there is a tactic related to ratings in there.


Checking the Queensland content this morning, the local segments are great but away from them there is still way too much about NSW politics and only one dedicated sport report at 6:15am. However, we do get 2 weather reports each half hour .

I suggest they they could easily ditch one of the national weather segments in each hour and replace it with a sports report.

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How is Bianca going reading the news? I didn’t rate her when she was on the Sydney desk.

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They ran the NSW presser for about 9 minutes, which accounts for the overtime.

Honestly. Just get Sam Mac to pre-record QLD weather and air it over the national forecast in his segments. I timed it the other day and it would work.

Enter the pre-recorded local weather after the Spotlight billboard.

Um… him talking about it for the past week straight! On Wednesday all of his weather segments were from Summer Bay leading up to the cameo :unamused:

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Come on… Marilyn curtsying to Sam was gold standard Aussie drama.

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Pretty sure the Qld inserts were from Brisbane and most days presented by Penny someone??

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It could be the same format is what I was getting at, and the inserts could be live and local.

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I would love to see a video of Melbourne’s or another city’s.

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It’s sponsored nationally, they can’t ditch it.

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I’m sure they could work something out - sponsorship for the sports segment in Queensland.

Another loss to Sunrise yesterday.

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Some of Sunrise’s lowest results of the year have been recorded this week. To date, they are just winning the week. It’s turning out to be one of Sunrise’s worst weeks in years.

Penny Heath I think her name was. Though I think it was from Martin Place…

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According to this interview from 4KQ, the Queensland insert is only in place for 6 months.

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Well, yeah, it won’t be needed from April to October when the show is broadcast live.

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Let’s hope that in April next year, Nine realise that Queenslanders deserve local news at breakfast all year round, not just over Summer.

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Early days but has it boosted the Queensland audience at all?

Ultimately ratings will determine if it continues. If there is an uplift I suspect they’ll continue with them come April. If not, they’ll drop them (probably before April) and won’t return to them next year.

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