Sunrise (2015-Sept 2020)

It looks like Sunrise has changed their format after three weeks. Remember it is only 5.30 in QLD so it might only be the first 30 minutes.

5.30-6.00

5.32-5.36- News with Nat
5.36-5.38- Sport
5.38-5.41- Weather
5.45-5.47 - News Story with Sam and Kochie (similar to what used to at 6.15)
5.52-5.56- Entertainment Report
5.56-5.59 - The Papers and Top Stories

6.00

News at Nat, so format must have reverted back to news, sport and weather on the top and bottom of the hour.

Some sense prevails. Good that they realise that they made too many changes, too quickly and viewers didn’t like the new format.

Now, how about that ugly huge white banner and the ugly blue/black graphics?

3 Likes

Is the backdrop behind Sam and Kochie new this morning, or was it used yesterday? It’s blue on Sam’s side and orange behind Kochie. Features some clouds, stylised sun etc and ‘sunrise’ scrolling in small text.

[quote=“spw68, post:693, topic:69, full:true”]
Is the backdrop behind Sam and Kochie new this morning, or was it used yesterday? It’s blue on Sam’s side and orange behind Kochie. Features some clouds, stylised sun etc and ‘sunrise’ scrolling in small text.
[/quote] It is new as of this morning, and IMO looks worse than the ‘live’ shot of Martin Place. The design itself isn’t bad but now it just looks like TODAY’s old set with the blue and orange clouds.

Here’s what it looks like. Got it from their Facebook page;

3 Likes

Doesn’t look too bad!
I noticed they alternated between that and the live shot this morning.
I think it’s a good idea especially for the hour before daylight. They are basically sitting in front of a black screen anyway.

1 Like

Should bring the viewers flocking back :grin:

2 Likes

Ha true…
In saying that though taking on viewers feedback (even though this change isn’t due to that) isn’t a bad thing. I remember whenever Boland would relaunch the show he would take the viewers feedback on board and make changes. After all if you please viewers with what they want to see they will be comfortable with it and stick around.
We have already seen the return of the “Theme song” and the revert back to the old format in some places.
One thing they should address IMO is the graphics.
The main super should be revised. It’s just too clunky and Te colours look off, but the ticker, time and wether are fine.
Also tone down the full screen transitions (LIVE, BREAKING NEWS, DEVELOPING etc.). There actually aren’t that many more compared to the “old” they just weren’t as in your face because the colour palate of those was pastels. These are big bold bright heavy colours with intense flying letters.

No! I love the new graphics. Colours, transitions, all of it. Please keep them.

Sunrise back to a solid-ish win yesterday. I say “ish” - it is not massive, just about 15k, but not as close as some of the previous days have been.

1 Like

It’s early days, but it feels like they’re getting a bit of a groove back. That said, ATM I only see parts of the first two hours.

1 Like

Still needs tweaking back from the shocking revamp.

2 Likes

To be honest, yes a revamp rocks the boat a bit but in the long term it would be a huge disservice to reverse every decision. Change takes time AND they weren’t helped by the whole Sex and the City thang which in my opinion was a case of overblown outrage.

2 Likes

[quote=“inthewild, post:700, topic:69, full:true”]
Sunrise back to a solid-ish win yesterday. I say “ish” - it is not massive, just about 15k, but not as close as some of the previous days have been.
[/quote] I would call that a reasonable win over Today, back to the position, they finished the ratings year last year.[quote=“spw68, post:701, topic:69, full:true”]
It’s early days, but it feels like they’re getting a bit of a groove back. That said, ATM I only see parts of the first two hours.
[/quote] I agree. The removal of the host single presenter stories before the news has helped a lot also with minor tweaks from what I have seen. Funny how on the day (Monday 22.Feb.2015) that the format is reverted back, Sunrise is stronger and back on the top. Saying anything Michael?

For anyone interested I have added the ratings for both the Early (6.00-7.00am) and the 5.30am segments of both breakfast programs to the ratings report…

3 Likes

Changes should be done over time. Making all those changes is a shock to the system for viewers and when you make so many of them at once it’s difficult to determine what is working and what is not.

3 Likes

I know I’m in the minority, but I really liked Kochie and Sam doing the lead stories before throwing to Nat. Worked well IMO and was a nice change.

1 Like

Richard Wilkins was hosting Today, which may have had an impact.

1 Like

Not sure what happens across the 3.5 hours, but I miss seeing Nelson Aspen just before 7am. It’d be great if Eddie crossed to him then.

3 Likes

[quote=“lepatron, post:708, topic:69, full:true”]
Richard Wilkins was hosting Today, which may have had an impact
[/quote] Late morning? Because from 5.30-7.20, Karl and Lisa were both there all week.