# Sunrise (2015-Sept 2020)

**URL:** <https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69>\
**Category:** Seven News\
**Created:** [December 28, 2015, 5:43am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69 "2015-12-28T05:43:16Z")\
**Posts on this page:** 20\
**Page:** 402

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [August 24, 2020, 9:40am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8457 "2020-08-24T09:40:24Z")

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Sunrise is running locally targetted promos today for the SEQ market. No doubt reacting to losing the ratings to Today in recent weeks in SEQ.

This one only appears on the Gold Coast transmitter relay of Seven Brisbane. “The cash cow is … on the loose in the Gold Coast”

 ![20200824172303.mp4_001319280](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/4/8/489a63117128ed41de6054bcd26310607d76ea78.jpeg) ![20200824172303.mp4_001321440](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/0/4/048ba9428e4d1b743663e862135d5c32da648a9b.jpeg) ![20200824172303.mp4_001323240](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/7/7/77a4ffae38df4c512f03574c1308019bb169a119.jpeg) ![20200824172303.mp4_001325400](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/b/d/bd87dc4c9d215cad37cd7e97b646814102c3ad6d.jpeg)

This promo is for Brisbane - “The Cash Cow is … on the loose in Brisbane”

 ![20200824172303.mp4_005316400](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/8/6/863510193d77f84ddc77c6e637bacd5be9625565.jpeg) ![20200824172303.mp4_005318760](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/8/b/8b253191ddc96c403dca7be36f85fd407e2fcb6b.jpeg) ![20200824172303.mp4_005321840](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/6/b/6b05d285091ab066d5a3f28f6e2a555bcae17338.jpeg) ![20200824172303.mp4_005324880](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/a/3/a377d5266a422efb0baf18336fa193884758027a.jpeg)

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**Author:** ![petepete83](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/p/3bc359/32.png) [@petepete83](https://forums.mediaspy.org/u/petepete83)\
**Post date:** [August 24, 2020, 9:58am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8458 "2020-08-24T09:58:56Z")

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They’ve been running these for the past couple of weeks and I thought the same thing, it’s in reaction to Today winning. Besides Rockhampton sub-market, Sunrise wins every other regional Qld market by a mile so this is definitely for Brisbane’s benefit.

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**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [August 24, 2020, 9:47pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8459 "2020-08-24T21:47:37Z")

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**Tuesday 25th August:** Sam is back this morning.

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**Author:** ![BrekkyTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/b/f08c70/32.png) [@BrekkyTV](https://forums.mediaspy.org/u/BrekkyTV)\
**Post date:** [August 24, 2020, 9:54pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8460 "2020-08-24T21:54:15Z")

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Odd to promote your show without your main presenter present in it.

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**Author:** ![TVHead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tvhead/32/160_2.png) [@TVHead](https://forums.mediaspy.org/u/TVHead)\
**Post date:** [August 25, 2020, 1:39am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8461 "2020-08-25T01:39:15Z")

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I wouldn’t be surprised if Sam doesn’t have her contract renewed

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**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [August 25, 2020, 1:53am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8462 "2020-08-25T01:53:10Z")

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I doubt Michael Pell would let that happen.

I wouldn’t be too surprised if she is reduced to 3 days a week at her next contract.

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<div class="post-metadata">

**Author:** ![TVHead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tvhead/32/160_2.png) [@TVHead](https://forums.mediaspy.org/u/TVHead)\
**Post date:** [August 25, 2020, 2:04am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8463 "2020-08-25T02:04:57Z")

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> [@FootyKick](#):
>
> I doubt Michael Pell would let that happen.

I doubt he’d get much of a say, expensive contract, less days, not as integral to the “family”, unhelpful public comments etc

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<div class="post-metadata">

**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [August 25, 2020, 2:07am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8464 "2020-08-25T02:07:13Z")

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I wonder though if one of the factors of Today’s increasing ratings in the last week has been Sam’s absence. Do viewers turn away from Sunrise when Sam is not on?

If they decide to axe someone, they should do some market research first, find out who’s most popular, who viewers tune in for etc.

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**Author:** ![tv\_lee](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/3da27b/32.png) [@tv\_lee](https://forums.mediaspy.org/u/tv_lee)\
**Post date:** [August 25, 2020, 2:38am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8465 "2020-08-25T02:38:23Z")

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> [@FootyKick](#):
>
> I doubt Michael Pell would let that happen.

Isn’t he moving to primetime anyway?

Besides, Sam may choose not to renew her contract herself. She’s made her money, she’s got her man, she might just retire to the country.

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**Author:** ![Avatar5991](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/avatar5991/32/310969_2.png) [@Avatar5991](https://forums.mediaspy.org/u/Avatar5991)\
**Post date:** [August 26, 2020, 10:24pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8466 "2020-08-26T22:24:03Z")

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Former Ten News Melbourne/Adelaide newsreader George Donikian appeared on the Hot Topics segment this morning.

To my knowledge this must be the first time he’s appeared on TV since leaving Ten in 2011.

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<div class="post-metadata">

**Author:** ![Troiboi](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/troiboi/32/482503_2.png) [@Troiboi](https://forums.mediaspy.org/u/Troiboi)\
**Post date:** [August 26, 2020, 10:24pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8467 "2020-08-26T22:24:44Z")

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He looks very different now with his buzzed silver hair.

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<div class="post-metadata">

**Author:** ![MelbTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/melbtv/32/190136_2.png) [@MelbTV](https://forums.mediaspy.org/u/MelbTV)\
**Post date:** [August 26, 2020, 10:30pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8468 "2020-08-26T22:30:15Z")

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This guest called Sam ‘Mel’ at the beginning of the interview but it was edited out in the video below in this article.

> **[Aussie researchers make major hay fever treatment breakthrough](https://7news.com.au/sunrise/on-the-show/aussie-researchers-make-major-hay-fever-treatment-breakthrough-c-1269177)**
>
> Help may be on the horizon for millions of Australian hay fever sufferers after researchers developed a promising new treatment.

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<div class="post-metadata">

**Author:** ![Nicholas](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nicholas/32/114_2.png) [@Nicholas](https://forums.mediaspy.org/u/Nicholas)\
**Post date:** [August 26, 2020, 10:32pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8469 "2020-08-26T22:32:54Z")

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Any caps / videos?

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<div class="post-metadata">

**Author:** ![Salty](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/salty/32/71_2.png) [@Salty](https://forums.mediaspy.org/u/Salty)\
**Post date:** [August 26, 2020, 11:18pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8470 "2020-08-26T23:18:15Z")

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![Screenshot_20200827-091410~2](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/f/5/f5a2b4c8665f5f9f68c9d5913bbf3d0552decc2b.jpeg) ![Screenshot_20200827-091441~2](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/b/6/b66532b16213d0feec6bbb881ec2aa5897cf80f0.jpeg)

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<div class="post-metadata">

**Author:** ![TFTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tftv/32/14587_2.png) [@TFTV](https://forums.mediaspy.org/u/TFTV)\
**Post date:** [August 28, 2020, 11:38pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8471 "2020-08-28T23:38:57Z")

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The Weekend Sunrise team really is terrible. I can deal with Monique and JT, however, Matt was a poor choice as host and Sally Bowery is not a good newsreader. The banter among all is terribly unfunny.

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<div class="post-metadata">

**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [August 28, 2020, 11:43pm UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8472 "2020-08-28T23:43:26Z")

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I disagree actually, I really like this team since they’re all so well established to the audience. JT has been there for 11 years, Monique has been there for 7 years, Sally has been there for 4 years and Matt is approaching a year in the role, and also fills in on weekday Sunrise. Better than Weekend Today who seem to change their presenting line-up every year. I also don’t mind whether it’s Basil or Matt hosting, since they both have their strengths on-air and work well with Monique.

As long as they stay Number 1 on weekend mornings, I doubt there will be any changes made to Weekend Sunrise.

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<div class="post-metadata">

**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [August 29, 2020, 12:17am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8473 "2020-08-29T00:17:17Z")

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Both commercial breakfast shows were down slightly week-on-week while ABC Breakfast was up slightly. Sunrise was approx 40,000 ahead of Today in 2nd place. Today was approx 5,000 ahead of News Breakfast. The gap between Sunrise and Today average audiences was the closest for the year so far.

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<div class="post-metadata">

**Author:** ![Troiboi](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/troiboi/32/482503_2.png) [@Troiboi](https://forums.mediaspy.org/u/Troiboi)\
**Post date:** [August 29, 2020, 3:50am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8474 "2020-08-29T03:50:14Z")

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> [@TFTV](#):
>
> The Weekend Sunrise team really is terrible. I can deal with Monique and JT, however, Matt was a poor choice as host and Sally Bowery is not a good newsreader. The banter among all is terribly unfunny.

Agree. But I could take or leave JT. I think he’s a bit strange at times.

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<div class="post-metadata">

**Author:** ![FootyKick](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/f/45deac/32.png) [@FootyKick](https://forums.mediaspy.org/u/FootyKick)\
**Post date:** [August 29, 2020, 3:55am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8475 "2020-08-29T03:55:32Z")

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> [@TFTV](#):
>
> Matt was a poor choice as host

One area where Matt really shines is when he’s out in the field. He was great in last summer’s bushfires.

I can’t really see them dumping Matt from Weekend Sunrise since they’re probably trying to familiarise him with the audience considering he’s most likely the one to replace Kochie when the time comes.

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<div class="post-metadata">

**Author:** ![Troiboi](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/troiboi/32/482503_2.png) [@Troiboi](https://forums.mediaspy.org/u/Troiboi)\
**Post date:** [August 29, 2020, 3:58am UTC](https://forums.mediaspy.org/t/sunrise-2015-sept-2020/69/8476 "2020-08-29T03:58:40Z")

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> [@FootyKick](#):
>
> replace Kochie

Which would be an even worse choice.

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