CELEBRITY APPRENTICE LAUNCHES AS A DOMINANT TIMESLOT WINNER ACROSS ALL KEY DEMOS
Celebrity Apprentice was a dominant timeslot winner across all key demographics: People 25-54, 16-39, GS + Child and Total People.
Celebrity Apprentice - Boardroom was a Australia’s No. 1 program with People 16-39 and GS + Child.
9Network was the winning network across the 5 City with People 25-54 , People 16-39 GS + Child and Total People *
Channel 9 was the primary channel of choice across the 5 City with People 25-54 , People 16-39 GS + Child and Total People
60 Minutes was an easy timeslot winner across the 5 City and in all metro capitals.
9News Sunday was the No. 1 program with Total People across the 5 City and in Sydney, Melbourne and Adelaide.
Sunday Afternoon NRL Live dominated its afternoon timeslot in Sydney and Brisbane.
Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):
#2 network in 16 to 39s in prime time.
Channel 10: #2 channel in 16 to 39s.
10 Bold: #1 multi-channel in its key demo of over 40s.
MasterChef Australia Sunday:
#3 entertainment spot.
#3 entertainment spot in under 50s and all key demos.
#2 in its timeslot.
#2 in its timeslot in under 50s and all key demos (25 to 54s, 16 to 39s and 18 to 49s).
The Sunday Project 7pm:
#2 in its timeslot in under 50s and all key demos.