Sunday 20 February 2022

7 never learnt from 10s mistake. Dancing with the stars shouldn’t be on at the same time as MAFS. It has a similar audience.

3 Likes

7 have tried new and old different formats up against MAFS, but they get smashed. I dare say Holey Moley would have been a bigger hit last year, had it not been up against MAFS. Now DWTS is following the same trajectory.

Regardless of when it aired, Holey Moley was always going to fail because Seven crazily tried to strip a once-a-week show.

3 Likes

Oh please. The networks have tried numerous different things against it, both new formats and existing formats. Everything that goes up against it takes a hit. Survivor did really well for Ten last year and should be reasonable competition but is struggling against MAFS only a few months later.

1 Like

image TOTAL TV Report FTA - Total People

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 MARRIED AT FIRST SIGHT -SUN NINE
1,831,000
46%
926,000
91,000
332,000
25,000
457,000
347,000
110,000
2 SEVEN NEWS - SUN SEVEN
1,386,000
2%
916,000
3,000
439,000
2,000
26,000
21,000
5,000
3 VERA-EV ABC
1,229,000
34%
600,000
138,000
318,000
45,000
128,000
104,000
24,000
4 NINE NEWS SUNDAY NINE
1,181,000
3%
885,000
1,000
261,000
1,000
33,000
26,000
7,000
5 DANCING WITH THE STARS: ALL STARS-LAUNCH SEVEN
1,018,000
18%
588,000
64,000
272,000
26,000
68,000
53,000
15,000
6 60 MINUTES NINE
990,000
17%
580,000
49,000
264,000
19,000
78,000
58,000
20,000
7 AUSTRALIAN SURVIVOR SUN TEN
829,000
35%
491,000
55,000
125,000
16,000
142,000
115,000
27,000
8 GRAND DESIGNS NEW ZEALAND-EV ABC
760,000
12%
440,000
30,000
236,000
11,000
43,000
35,000
8,000
9 INSIDERS-AM ABC
679,000
20%
375,000
0
193,000
0
111,000
91,000
20,000
10 BEIJING 2022 WINTER OLYMPICS GAMES: FIGURE SKATING GALA SEVEN
624,000
4%
457,000
11,000
142,000
3,000
11,000
9,000
2,000
11 ABC NEWS SUNDAY-EV ABC
490,000
5%
311,000
3,000
157,000
0
19,000
16,000
3,000
12 NINE NEWS LATE -SUN NINE
487,000
6%
320,000
2,000
140,000
1,000
24,000
18,000
6,000
13 THE SUNDAY PROJECT 7PM TEN
431,000
4%
298,000
3,000
116,000
0
14,000
11,000
3,000
14 LANDLINE-PM ABC
410,000
6%
242,000
1,000
143,000
0
24,000
19,000
5,000
15 WEEKEND SUNRISE - SUN SEVEN
403,000
3%
241,000
0
151,000
0
11,000
8,000
3,000
16 NINE NEWS: FIRST AT FIVE NINE
380,000
2%
254,000
0
119,000
0
7,000
5,000
2,000
17 SEVEN NEWS AT 5 SEVEN
364,000
2%
213,000
1,000
144,000
0
6,000
5,000
1,000
18 BEIJING 2022 WINTER OLYMPICS GAMES: AFTERNOON 16 SEVEN
363,000
2%
249,000
0
108,000
0
6,000
5,000
1,000
19 BEIJING 2022 WINTER OLYMPICS GAMES: COUNTDOWN CLOSING CEREMONY SEVEN
343,000
2%
264,000
0
72,000
0
7,000
6,000
1,000
20 10 NEWS FIRST SUN TEN
330,000
2%
215,000
0
110,000
0
5,000
4,000
1,000
21 BEIJING 2022 WINTER OLYMPICS GAMES: CLOSING CEREMONY SEVEN
328,000
15%
228,000
23,000
57,000
6,000
14,000
12,000
2,000
22 BEIJING 2022 WINTER OLYMPICS GAMES: DAY 16 SEVEN
324,000
2%
221,000
0
98,000
0
5,000
4,000
1,000
23 THE SUNDAY PROJECT 6.30PM TEN
301,000
3%
212,000
0
79,000
0
10,000
8,000
2,000
24 OFFSIDERS-AM ABC
281,000
7%
173,000
3,000
89,000
0
16,000
13,000
3,000
25 WEEKEND SUNRISE - SUN - EARLY SEVEN
280,000
3%
161,000
0
112,000
0
7,000
5,000
2,000
26 FBI RPT TEN
277,000
19%
178,000
28,000
55,000
11,000
5,000
4,000
1,000
27 AUSTRALIAN CRIME STORIES NINE
269,000
13%
156,000
15,000
82,000
4,000
12,000
9,000
3,000
28 ABC NEWS AT NOON-PM ABC
268,000
2%
168,000
0
94,000
0
6,000
5,000
1,000
29 WEEKEND TODAY - SUNDAY NINE
266,000
5%
181,000
0
73,000
0
12,000
9,000
3,000
30 10 NEWS FIRST SUN 6PM TEN
253,000
2%
181,000
0
67,000
0
5,000
4,000
1,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2022: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

image TOTAL TV Report FTA - 25-54

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 MARRIED AT FIRST SIGHT -SUN NINE
968,000
63%
437,000
55,000
156,000
9,000
311,000
237,000
74,000
2 AUSTRALIAN SURVIVOR SUN TEN
458,000
39%
265,000
28,000
65,000
5,000
95,000
77,000
18,000
3 SEVEN NEWS - SUN SEVEN
376,000
5%
241,000
1,000
117,000
1,000
16,000
13,000
3,000
4 60 MINUTES NINE
367,000
25%
203,000
23,000
90,000
3,000
48,000
36,000
12,000
5 NINE NEWS SUNDAY NINE
358,000
6%
277,000
1,000
60,000
0
20,000
16,000
4,000
6 DANCING WITH THE STARS: ALL STARS-LAUNCH SEVEN
258,000
31%
127,000
17,000
70,000
11,000
33,000
26,000
7,000
7 BEIJING 2022 WINTER OLYMPICS GAMES: FIGURE SKATING GALA SEVEN
235,000
5%
173,000
4,000
51,000
1,000
6,000
5,000
1,000
8 INSIDERS-AM ABC
216,000
35%
114,000
0
46,000
0
56,000
46,000
10,000
9 THE SUNDAY PROJECT 7PM TEN
209,000
6%
147,000
2,000
51,000
0
9,000
7,000
2,000
10 NINE NEWS LATE -SUN NINE
183,000
9%
117,000
0
51,000
0
15,000
11,000
4,000
11 VERA-EV ABC
168,000
100%
56,000
24,000
28,000
3,000
57,000
47,000
10,000
12 THE SUNDAY PROJECT 6.30PM TEN
148,000
4%
104,000
0
38,000
0
6,000
5,000
1,000
13 GRAND DESIGNS NEW ZEALAND-EV ABC
145,000
22%
82,000
4,000
37,000
1,000
21,000
17,000
4,000
14 BEIJING 2022 WINTER OLYMPICS GAMES: AFTERNOON 16 SEVEN
143,000
3%
107,000
0
32,000
0
4,000
3,000
1,000
15 BEIJING 2022 WINTER OLYMPICS GAMES: DAY 16 SEVEN
135,000
3%
95,000
0
36,000
0
4,000
3,000
1,000
16 WEEKEND SUNRISE - SUN SEVEN
135,000
5%
81,000
0
47,000
0
7,000
5,000
2,000
17 FBI RPT TEN
133,000
12%
96,000
7,000
23,000
3,000
4,000
3,000
1,000
18 BEIJING 2022 WINTER OLYMPICS GAMES: COUNTDOWN CLOSING CEREMONY SEVEN
128,000
4%
105,000
0
18,000
0
5,000
4,000
1,000
19 SEVEN NEWS AT 5 SEVEN
127,000
3%
81,000
0
42,000
0
4,000
3,000
1,000
20 NINE NEWS: FIRST AT FIVE NINE
118,000
4%
82,000
0
32,000
0
4,000
3,000
1,000
21 BEIJING 2022 WINTER OLYMPICS GAMES: CLOSING CEREMONY SEVEN
112,000
15%
80,000
4,000
17,000
3,000
8,000
7,000
1,000
22 10 NEWS FIRST SUN 6PM TEN
109,000
4%
77,000
0
28,000
0
4,000
3,000
1,000
23 ABC NEWS SUNDAY-EV ABC
104,000
12%
60,000
2,000
33,000
0
9,000
8,000
1,000
24 10 NEWS FIRST SUN TEN
100,000
4%
70,000
0
26,000
0
4,000
3,000
1,000
25 OFFSIDERS-AM ABC
91,000
10%
61,000
0
22,000
0
8,000
7,000
1,000
26 AUSTRALIAN CRIME STORIES NINE
88,000
14%
47,000
3,000
30,000
0
8,000
6,000
2,000
27 FBI LATE RPT TEN
86,000
10%
61,000
6,000
17,000
1,000
1,000
1,000
0
28 WEEKEND TODAY - SUNDAY NINE
82,000
9%
55,000
0
20,000
0
7,000
5,000
2,000
29 WEEKEND SUNRISE - SUN - EARLY SEVEN
79,000
5%
46,000
0
29,000
0
4,000
3,000
1,000
30 BONDI VET NINE
75,000
4%
48,000
1,000
24,000
0
2,000
1,000
1,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2022: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

Seven tried that with multiple shows last year.

1 Like

Yes so keep doing that until they find something that works. Rather than kill off shows like Survivor that did well later in the year when they didn’t have MAFS as competition.

DWTS is doing ok. Pulls a different skeeing audience to MAFS at least.

Five City Metro, Consolidated 28 Days, Total People


Network

ABC
14.4%
ABC K/P
1.3%
ABC Me
0.6%
ABC News
2.0%

ABC TTL

18.2%
Seven
21.6%
7Two
2.3%
7Mate
2.4%
7Flix
0.8%

Seven TTL

27.1%
Nine
24.6%
9GO!
2.9%
9GEM
2.0%
9Life
1.5%
9Rush
1.0%

Nine TTL

32.0%
Ten
11.5%
10 Bold
1.8%
10 Peach
1.9%
10 Shake
0.3%

Ten TTL

15.6%
SBS
4.3%
Viceland
0.8%
Food
0.8%
NITV
0.4%
World Movies
0.9%

SBS TTL

7.1%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network
Inc 8 - 28
Inc 1-28
Inc on
Inc on
1 BLUEY-EV ABC K/P
280,000
135,000
66,000
145,000
214,000
108% 325.9%
2 VERA-EV ABC TV
772,000
737,000
600,000
35,000
173,000
5% 28.8%
3 BLUEY-PM ABC ME
163,000
25,000
6,000
138,000
157,000
542% 2606.6%
4 PEPPA PIG-PM ABC K/P
202,000
131,000
62,000
70,000
140,000
54% 227.5%
5 MARRIED AT FIRST SIGHT -SUN Nine
1,046,000
1,017,000
926,000
29,000
120,000
3% 12.9%
6 PEPPA PIG-AM ABC K/P
166,000
110,000
62,000
56,000
103,000
51% 165.5%
7 DANCING WITH THE STARS: ALL STARS-LAUNCH Seven
685,000
651,000
588,000
34,000
98,000
5% 16.6%
8 BLUEY-AM ABC K/P
155,000
106,000
78,000
49,000
77,000
46% 99.6%
9 AUSTRALIAN SURVIVOR SUN 10
568,000
546,000
491,000
22,000
77,000
4% 15.7%
10 LITTLE LUNCH-PM ABC ME
88,000
28,000
11,000
60,000
77,000
212% 726.7%
11 OCTONAUTS-PM ABC ME
77,000
40,000
10,000
37,000
67,000
92% 690.8%
12 60 MINUTES Nine
638,000
629,000
580,000
8,000
57,000
1% 9.9%
13 READY, STEADY, WIGGLE!-AM ABC K/P
104,000
61,000
50,000
43,000
54,000
70% 107.6%
14 GRAND DESIGNS NEW ZEALAND-EV ABC TV
486,000
470,000
440,000
16,000
46,000
3% 10.4%
15 BING-PM ABC K/P
71,000
49,000
32,000
22,000
40,000
46% 126.4%
16 SHAUN THE SHEEP-AM ABC K/P
83,000
62,000
47,000
21,000
36,000
33% 77.5%
17 FBI RPT 10
211,000
205,000
178,000
6,000
34,000
3% 18.8%
18 TELETUBBIES-PM ABC K/P
71,000
70,000
40,000
1,000
31,000
2% 78.4%
19 OCTONAUTS-EV ABC K/P
89,000
74,000
59,000
15,000
31,000
21% 52.4%
20 TISH TASH-PM ABC K/P
56,000
40,000
26,000
15,000
30,000
38% 117.0%

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network
Inc on
Inc on
1 MARRIED AT FIRST SIGHT -SUN Nine
1,046,000
1,017,000
926,000
29,000
120,000
2 SEVEN NEWS - SUN Seven
920,000
919,000
916,000
0
3,000
3 NINE NEWS SUNDAY Nine
886,000
886,000
885,000
0
1,000
4 VERA-EV ABC TV
772,000
737,000
600,000
35,000
173,000
5 DANCING WITH THE STARS: ALL STARS-LAUNCH Seven
685,000
651,000
588,000
34,000
98,000
6 60 MINUTES Nine
638,000
629,000
580,000
8,000
57,000
7 AUSTRALIAN SURVIVOR SUN 10
568,000
546,000
491,000
22,000
77,000
8 ABC NEWS SUNDAY-EV ABC TV
551,000
551,000
545,000
0
6,000
9 GRAND DESIGNS NEW ZEALAND-EV ABC TV
486,000
470,000
440,000
16,000
46,000
10 BEIJING 2022 WINTER OLYMPICS GAMES: FIGURE SKATING Seven
468,000
468,000
457,000
0
11,000
11 NINE NEWS LATE -SUN Nine
321,000
321,000
320,000
0
2,000
12 THE SUNDAY PROJECT 7PM 10
302,000
301,000
298,000
1,000
4,000
13 BLUEY-EV ABC K/P
280,000
135,000
66,000
145,000
214,000
14 BEIJING 2022 WINTER OLYMPICS GAMES: COUNTDOWN C Seven
264,000
264,000
264,000
0
0
15 INSIDERS-AM ABC TV
257,000
257,000
256,000
0
0
16 NINE NEWS: FIRST AT FIVE Nine
255,000
255,000
254,000
0
0
17 BEIJING 2022 WINTER OLYMPICS GAMES: CLOSING CEREM Seven
251,000
251,000
228,000
0
23,000
18 BEIJING 2022 WINTER OLYMPICS GAMES: AFTERNOON 16 Seven
249,000
249,000
249,000
0
0
19 WEEKEND SUNRISE - SUN Seven
241,000
241,000
241,000
0
0
20 BEIJING 2022 WINTER OLYMPICS GAMES: DAY 16 Seven
221,000
221,000
221,000
0
0

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network
Inc 8 - 28
Inc 1-28
Inc on
Inc on
1 HEY DUGGEE CBeebies
60,000
16,000
2,000
44,000
59,000
275% 3503.6%
2 HEY DUGGEE CBeebies
32,000
3,000
3,000
29,000
29,000
967% 966.6%
3 BLUEY CBeebies
45,000
26,000
19,000
19,000
26,000
73% 134.2%
4 DEATH IN PARADISE BBC First
49,000
46,000
25,000
3,000
24,000
6% 99.1%
5 S.W.A.T. FOX One
32,000
31,000
12,000
1,000
19,000
2% 153.6%
6 RAISED BY WOLVES FOX SHOWCASE
19,000
16,000
1,000
3,000
19,000
19% 2074.8%
7 BLUEY CBeebies
19,000
1,000
1,000
18,000
18,000
1208% 1207.9%
8 A DISCOVERY OF WITCHES FOX8
29,000
28,000
12,000
2,000
18,000
6% 149.3%
9 VANQUISH Movies Premiere
21,000
12,000
5,000
9,000
15,000
78% 302.8%
10 BLUEY CBeebies
15,000
15,000
0
0
15,000
0% 0.0%
11 BLUEY CBeebies
17,000
2,000
2,000
15,000
15,000
673% 672.9%
12 90 DAY FIANCE: HAPPILY EVER AFTER? TLC
22,000
19,000
8,000
3,000
14,000
14% 165.5%
13 VERA FOX Sleuth
28,000
22,000
14,000
6,000
13,000
26% 92.9%
14 NEW JERSEY: REAL HOUSEWIVES OF... FOX Arena
13,000
9,000
0
4,000
13,000
47% 0.0%
15 AND JUST LIKE THAT... BoxSets
16,000
8,000
3,000
8,000
13,000
93% 499.3%
16 PROJECT RUNWAY FOX Arena
15,000
7,000
2,000
8,000
13,000
105% 545.1%
17 BLUEY CBeebies
14,000
7,000
2,000
7,000
12,000
94% 733.2%
18 AND JUST LIKE THAT... BoxSets
13,000
6,000
1,000
6,000
11,000
100% 950.6%
19 BLUEY CBeebies
15,000
15,000
4,000
0
11,000
0% 277.2%
20 THE REPAIR SHOP UK Lifestyle Channel
23,000
21,000
12,000
2,000
11,000
10% 90.7%

Data © OzTAM Pty Limited 2022. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).