# Studio 10 (2015-2020) **URL:** \ **Category:** Ten Network\ **Created:** [December 28, 2015, 5:57am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97 "2015-12-28T05:57:35Z")\ **Posts on this page:** 20\ **Page:** 50
**Author:** ![TFTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tftv/32/14587_2.png) [@TFTV](https://forums.mediaspy.org/u/TFTV)\ **Post date:** [January 31, 2017, 7:21am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/994 "2017-01-31T07:21:57Z")
What I think ten should do for breakfast is a straight news bulletin before Studio 10. Could slowly morph it into a breakfast show similar to sunrises’ formation. ---
**Author:** ![R17TV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/8797f3/32.png) [@R17TV](https://forums.mediaspy.org/u/R17TV)\ **Post date:** [January 31, 2017, 7:33am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/995 "2017-01-31T07:33:10Z")
I think Ten should create This Morning, based off the CBS breakfast show catching viewers in between the seriousness of News Breakfast/First Edition and the circus of Sunrise/Today. Have one newsreader (i.e. a Chris Bath/Anjali Rao/Hugh Riminton type) and an adaptive sports/news presenter (i.e. Matt White). What CBS have found is that they are quickly building a loyal audience and have now become the fastest growing breakfast show in the US after numerous failed shows in the past. ---
**Author:** ![TFTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tftv/32/14587_2.png) [@TFTV](https://forums.mediaspy.org/u/TFTV)\ **Post date:** [January 31, 2017, 7:38am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/996 "2017-01-31T07:38:15Z")
Yes that is true. They have a serious news man in Charlie Rose and then in the 2nd hour (or at least they did) they introduce Gayle King for lifestyle/entertainment news. It is more serious than NBC TODAY and GMA yet still fun. They were well and truely behind for quite some time, and still are, but are starting to see some positive results. This is similar to studio 10. ---
**Author:** ![JosShoulderPads](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/58956e/32.png) [@JosShoulderPads](https://forums.mediaspy.org/u/JosShoulderPads)\ **Post date:** [January 31, 2017, 8:03am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/997 "2017-01-31T08:03:35Z")
I dunno. Hasn’t ABC News Breakfast got “serious” covered? Larry & Kylie In The Morning sounds like fun and would be a return to his GMA roots for Lazza 😉 ---
**Author:** ![TheIdiotBoxAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/theidiotboxau/32/793_2.png) [@TheIdiotBoxAU](https://forums.mediaspy.org/u/TheIdiotBoxAU)\ **Post date:** [January 31, 2017, 8:25am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/998 "2017-01-31T08:25:25Z")
Ten should be appealing to the male market in the morning with a sport’s orientated breakfast show. Base it in Melbourne and make it blokey and funny. If that went from 6-8am with a news bulletin at 8am I’d say Ten would be on to a winner. Wake Up and Breakfast were far too female skewing and Seven and Nine already have those markets well covered. ---
**Author:** ![cmo](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/d78d45/32.png) [@cmo](https://forums.mediaspy.org/u/cmo)\ **Post date:** [January 31, 2017, 8:34am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/999 "2017-01-31T08:34:35Z")
Tens failure was also promotion … they just don’t promote it. Big reason they failed was that no one knew it existed. They promote their shitty shows to death to the detriment of everything else. ---
**Author:** ![CLEW9](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/clew9/32/209_2.png) [@CLEW9](https://forums.mediaspy.org/u/CLEW9)\ **Post date:** [January 31, 2017, 10:07am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1000 "2017-01-31T10:07:01Z")
> [@TheIdiotBoxAU](#): > > Ten should be appealing to the male market in the morning with a sport’s orientated breakfast show. Maybe just not to my tastes but god that sounds awful… The AM Footy Show 😩 ---
**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\ **Post date:** [January 31, 2017, 10:41am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1001 "2017-01-31T10:41:05Z")
No you’re right. That does sound awful. ---
**Author:** ![nationalnews](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nationalnews/32/16922_2.png) [@nationalnews](https://forums.mediaspy.org/u/nationalnews)\ **Post date:** [January 31, 2017, 10:44am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1002 "2017-01-31T10:44:37Z")
> [@TheIdiotBoxAU](#): > > Wake Up and Breakfast were **far too female skewing** and Seven and Nine already have those markets well covered. That is the target audience. ---
**Author:** ![Mischievous1](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/mischievous1/32/21534_2.png) [@Mischievous1](https://forums.mediaspy.org/u/Mischievous1)\ **Post date:** [January 31, 2017, 11:54am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1003 "2017-01-31T11:54:48Z")
> [@TheIdiotBoxAU](#): > > ld be appealing to the male market in the morning with a sport’s orientated breakfast show. Who exactly is your target audience? Unemployed men? They’ll still be asleep at that hour. ---
**Author:** ![TheIdiotBoxAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/theidiotboxau/32/793_2.png) [@TheIdiotBoxAU](https://forums.mediaspy.org/u/TheIdiotBoxAU)\ **Post date:** [January 31, 2017, 12:13pm UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1004 "2017-01-31T12:13:29Z")
The working male population. The right wing, traditional, blokey market who listen to Triple M or AM radio and watch The Footy Show. There are a great deal who avoid breakfast tv altogether before their commute to work because it is too female skewing. It would be good for Ten to do something really different with the timeslot. And being Melbourne based and sporty it would definitely do that. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [January 31, 2017, 12:18pm UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1005 "2017-01-31T12:18:33Z")
> [@TheIdiotBoxAU](#): > > There are a great deal who avoid breakfast tv altogether before their commute to work because it is too female skewing. > > It would be good for Ten to do something And being a sports show based in Melbourne pretty much guarantees nowhere else will tune in. And if you’re talking about family households guess who controls the TV at that time? Mums and/or kids. They won’t let dad tune in to some sports show. ---
**Author:** ![littlegezzybear](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/littlegezzybear/32/219836_2.png) [@littlegezzybear](https://forums.mediaspy.org/u/littlegezzybear)\ **Post date:** [January 31, 2017, 12:26pm UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1006 "2017-01-31T12:26:19Z")
I’m guessing the Big Sports Breakfast on Sky Racing doesn’t rate very much, and I doubt a similar show on free-to-air would get much more than than that. I think a slow expansion, starting 30mins earlier, of Studio 10 is the way to go. ---
**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\ **Post date:** [January 31, 2017, 12:37pm UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1007 "2017-01-31T12:37:02Z")
> [@TheIdiotBoxAU](#): > > There are a great deal who avoid breakfast tv altogether before their commute to work because it is too female skewing. You overestimate them as a “great deal”. I don’t have time to watch breakfast tv. I listen to the radio and most blokes I know do too. ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [January 31, 2017, 1:09pm UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1008 "2017-01-31T13:09:55Z")
Just added to the ratings report that the SAG Red Carpet rated 105,000. ---
**Author:** ![markkayne](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/markkayne/32/18361_2.png) [@markkayne](https://forums.mediaspy.org/u/markkayne)\ **Post date:** [February 1, 2017, 12:52am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1009 "2017-02-01T00:52:30Z")
The last thing I would like to see would be a ‘male’ lead-in. Sports and footy and cars? No thanks. Yes, there needs to be a lead-in news show. I think Wake Up failed because it wasn’t newsy enough. Demographic 7-830 is usually people getting ready for work. Needs to be more serious. Plus no advertorials. Tarsh would be good. And let Rob produce it. ---
**Author:** ![Djohns2740](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/919ad9/32.png) [@Djohns2740](https://forums.mediaspy.org/u/Djohns2740)\ **Post date:** [February 1, 2017, 12:58am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1010 "2017-02-01T00:58:56Z")
> [@markkayne](#): > > advertorials Thinking outside the square…changing needs of customers commuting Commute times have increased and will continue to increase…give the audience males and females something to watch on the train/bus in the morning Do a deal with telstra and MMM…free streaming between 6am and 8 or 9am …get MMM to simulcast their 3 east coast morning shows (and Adelaide and Perth if mail skewed as well) on TenPlay, leave existing TV broadcast as is no need to create new content, just tweak existing then at 8am, 30 mins of news before leading into Studio 10 Cheap and nasty, but maybe there is an audience… thoughts?? ---
**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\ **Post date:** [February 1, 2017, 1:05am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1011 "2017-02-01T01:05:18Z")
Why wouldn’t they just listen to the radio as they probably already do now? ---
**Author:** ![KICK-IT](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/k/43a26b/32.png) [@KICK-IT](https://forums.mediaspy.org/u/KICK-IT)\ **Post date:** [February 1, 2017, 1:18am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1012 "2017-02-01T01:18:28Z")
The best and cheapest option would be to expand Studio 10 into the 7am-83am block The format is working for Ten. And growing. This is by far the most successful morning show Ten has had in decades. No need to mess with it or launch a news lead in - expand Studio 10 as is, going a little More newsy 7-9am ---
**Author:** ![Djohns2740](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/919ad9/32.png) [@Djohns2740](https://forums.mediaspy.org/u/Djohns2740)\ **Post date:** [February 1, 2017, 1:28am UTC](https://forums.mediaspy.org/t/studio-10-2015-2020/97/1013 "2017-02-01T01:28:10Z")
good point JBAR …a visual is always nice if they have guests though [Previous page](https://forums.mediaspy.org/t/studio-10-2015-2020/97.md?page=49) [Next page](https://forums.mediaspy.org/t/studio-10-2015-2020/97.md?page=51)