# Sports Broadcasting History

**URL:** <https://forums.mediaspy.org/t/sports-broadcasting-history/9762>\
**Category:** TV History\
**Created:** [June 22, 2019, 10:27am UTC](https://forums.mediaspy.org/t/sports-broadcasting-history/9762 "2019-06-22T10:27:38Z")\
**Posts on this page:** 1\
**Showing post:** 1247

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**Author:** ![Avatar5991](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/avatar5991/32/310969_2.png) [@Avatar5991](https://forums.mediaspy.org/u/Avatar5991)\
**Post date:** [January 29, 2025, 12:16pm UTC](https://forums.mediaspy.org/t/sports-broadcasting-history/9762/1247 "2025-01-29T12:16:28Z")

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> [@Nine Tennis Coverage](https://forums.mediaspy.org/t/nine-tennis-coverage/4957/4207):
>
> Seven’s (you can tell by the deep black-yellow-red-white scoreboard bug which was different to their world feed one).

That was quite iconic, lasting between 2005-11, though in that final year (2011) they started to show the players’ surnames rather than just the first three letters (e.g. DJO, FED, NAD etc.)

[![](https://img.youtube.com/vi/mTY4ORUSEmU/hqdefault.jpg "2011 Australian Open Roger Federer SF Press Conference After Lost to Djokovic") ](https://www.youtube.com/watch?v=mTY4ORUSEmU)

Some Seven footage I was able to find from the 2011 Australian Open. Courtesy: Scarlett Li

Then in 2012, the on-screen graphics got a major overhaul, one which I quite liked, ahead of Seven expanding its AFL output prior to the upcoming season which saw the GWS Giants enter the league. The AFL graphics were also overhauled to also include the full names of the teams instead of showing them as abbreviated (e.g. ESS, COLL, RICH etc).

[![](https://img.youtube.com/vi/22LYgFDb0Qw/hqdefault.jpg "(HD) Ana Ivanovic vs Serena Williams Australian Open 2014 R4 - HIGHLIGHTS") ](https://www.youtube.com/watch?v=22LYgFDb0Qw)

NOTE: match from 2014 showcasing Seven graphics. Courtesy: TennisNationFR

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