# Southern Cross Austereo (Company)

**URL:** <https://forums.mediaspy.org/t/southern-cross-austereo-company/2613>\
**Category:** Radio, Print, and Online\
**Created:** [February 19, 2017, 10:53pm UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613 "2017-02-19T22:53:25Z")\
**Posts on this page:** 20\
**Page:** 4

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**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [February 12, 2018, 10:54am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/62 "2018-02-12T10:54:51Z")

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In one of the most glaring oxymorons you’ll ever read; redundant and Steve Adler in the one sentence.

Yes, SCA’s chief engineer, good bloke and font of knowledge has been made redundant.

This is akin to losing Kyle and Jackie to ARN when it comes to engineering.

Another dunderhead decision by SCA that they will regret for a long time.

Shows SCA still don’t understand.

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [March 28, 2018, 9:35am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/63 "2018-03-28T09:35:17Z")

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A behind the scenes look at SCA newsroom in Sydney.

> **[What really happens in a radio news room?](https://mumbrella.com.au/really-happens-radio-news-room-507214)**
>
> I hate my alarm clock, especially when it goes off before 6am. But today at least, it’s slightly easier to get up. Why? In a slight tweak to my usual morning routine, I’m heading to Southern Cross Austereo’s Sydney offices, for a look into how the...

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [April 3, 2018, 1:22pm UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/64 "2018-04-03T13:22:48Z")

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The Federal Government has appointed SCA head of regulatory affairs and corporate communications Creina Chapman as deputy chair and CEO of the Australian Communications and Media Authority. She will start her new role on June 11 this year for a five-year term.

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**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [April 3, 2018, 1:51pm UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/65 "2018-04-03T13:51:15Z")

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> [@JohnsonTV](#):
>
> Creina Chapman

Good news for Creina.

Wonder who SCA find to fill the role?

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**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\
**Post date:** [May 8, 2018, 6:17am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/66 "2018-05-08T06:17:50Z")

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From Radioinfo:

> Southern Cross Austereo has become the first Australian radio company to integrate its stations directly with the Sonos smart speaker platform.
> 
> Sonos listeners can now hear Hit and Triple M live or catch-up by adding the station apps directly to their Sonos systems.

Read more at: [https://www.radioinfo.com.au/news/sca-becomes-first-australian-network-integrate-sonos-smart-speakers](https://www.radioinfo.com.au/news/sca-becomes-first-australian-network-integrate-sonos-smart-speakers)

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**Author:** ![motosenokia](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/motosenokia/32/235445_2.png) [@motosenokia](https://forums.mediaspy.org/u/motosenokia)\
**Post date:** [May 8, 2018, 8:11am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/67 "2018-05-08T08:11:12Z")

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> [@TV-Expert](#):
>
> From Radioinfo:
> 
> > Southern Cross Austereo has become the first Australian radio company to integrate its stations directly with the Sonos smart speaker platform.

It’s been in Beta since December 2017 -

> [@Triple M Network](https://forums.mediaspy.org/t/triple-m-network/95/975):
>
> Triple M and Hit Network Beta version apps have appeared on the Sonos platform.

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**Author:** ![Dingus](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/d/e5b9ba/32.png) [@Dingus](https://forums.mediaspy.org/u/Dingus)\
**Post date:** [May 10, 2018, 11:30am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/68 "2018-05-10T11:30:06Z")

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> [@TV-Expert](#):
>
> Southern Cross Austereo has become the first Australian radio company to integrate its stations directly with the Sonos smart speaker platform.

That’s … uhh … disingenuous at best. ARN and ABC stations have been available through iHeartRadio on Sonos for at least a year before SCA even started their beta.

And SCA’s ‘integration’ doesn’t even show the currently playing track. Weak sauce.

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**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\
**Post date:** [June 13, 2018, 9:00am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/69 "2018-06-13T09:00:34Z")

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SCA’s head of regional media Rick Lenarcic will leave the company after 25 years, as metro and regional operations are to be integrated.

> **[SCA 'integrates' metro and regional operations, with head of regional media Rick...](https://mumbrella.com.au/sca-integrates-metro-and-regional-operations-with-head-of-regional-media-rick-lenarcic-to-depart-523316)**
>
> Southern Cross Austereo's (SCA) head of regional media will leave the company after 25 years, as the radio and  regional television business looks to "fully integrate its metro and regional business units". The company said the national restructure...

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**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [June 13, 2018, 2:44pm UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/70 "2018-06-13T14:44:03Z")

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> [@JohnsonTV](#):
>
> SCA’s head of regional media Rick Lenarcic will leave the company after 25 years, as metro and regional operations are to be integrated.

Fools.

SCA can’t add up.

They haven’t owned these stations for 25 years for Rick to have been working for them that long.

Closer to being correct, Rick has for 25 years overseen many of the companies SCA have acquired since the acquisition of the largely worthless TV brand known as Southern Cross.

Meanwhile, leadership of regional matters is an unfinished effort, one example, 2RG still sits on a flood prone site and the audience is still reeling since Rick oversaw Al’s ‘retirement’.

Thanks to @JohnsonTV for the link, further frustrated by the myopic decisions of Grant Blackley and the board to be so excited by Stephen Haddad as CTO. He will do a far enough job but to install him to this role at the expense of Steve Adler.

Thankfully Holleran and Bruce are gone from SCA after the idiotic incompetency to let K&J go, however the current management, have demonstrated they’ve learned nothing, making Steve Adler redundant is the off air equalivalent of losing Ross and John from AW or K&J from 2DAY.

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**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\
**Post date:** [July 4, 2018, 9:23am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/71 "2018-07-04T09:23:04Z")

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An opinion piece on Radioinfo by Brad Smart about the restructuring of SCA: [https://www.radioinfo.com.au/news/what’s-really-behind-sca-restructure](https://www.radioinfo.com.au/news/what%E2%80%99s-really-behind-sca-restructure)

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**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\
**Post date:** [July 4, 2018, 1:08pm UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/72 "2018-07-04T13:08:21Z")

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> [@TV-Expert](#):
>
> An opinion piece on Radioinfo by Brad Smart about the restructuring of SCA:

Random thought: The bio on Brad Smart says he used to be a journalist. There was a TV newsreader in the 1970s named Brad Smart at ATV0 in Melbourne. Curious if it’s the same?

EDIT: Just sent him an email via his website. He’ll be thrilled I’m sure 😄

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**Author:** ![NRN11](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nrn11/32/330_2.png) [@NRN11](https://forums.mediaspy.org/u/NRN11)\
**Post date:** [July 6, 2018, 1:07am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/73 "2018-07-06T01:07:28Z")

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News article on The Courier Mail posted this morning that SCA in Brisbane is moving to ‘The Barracks’ on Petrie Tce

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**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\
**Post date:** [July 6, 2018, 1:37am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/74 "2018-07-06T01:37:32Z")

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> **[SCA announce new Hit105 & Triple M Brisbane headquarters](http://radiotoday.com.au/sca-announce-new-brisbane-headquarters/)**
>
> The move is currently slated for June 2019.

Somewhat of a surprise to me given that they upgraded a bunch of studio gear just over 2 years ago, but also not, because North Quay is SCA’s oldest Metro office.

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**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [July 6, 2018, 5:32am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/75 "2018-07-06T05:32:20Z")

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> [@NRN11](#):
>
> News article on The Courier Mail posted this morning that SCA in Brisbane is moving to ‘The Barracks’ on Petrie Tce

They’re still going on this wasteful move?

Barker was talking this up in his time as GM since the redevelopment was planned, “one day we’ll be there”.

It’s total madness, been in their current location 16yrs, all digital and constant investment since.

Parking still no improvement either.

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**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\
**Post date:** [July 17, 2018, 4:48am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/76 "2018-07-17T04:48:52Z")

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> **[Will McMichael appointed SCA head of regional media sales](http://radiotoday.com.au/will-mcmichael-appointed-sca-head-of-regional-media-sales/)**
>
> McMichael will provide overall strategic direction and leadership to heads of regional radio and TV sales.

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**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\
**Post date:** [August 23, 2018, 12:39am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/77 "2018-08-23T00:39:38Z")

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> **[SCA revenue down 5.3% despite continued growth of regional assets](http://radiotoday.com.au/sca-revenue-down-5-3-for-fy2018/)**
>
> The results also saw a drop in EBITDA of 12.8%.

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<div class="post-metadata">

**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [August 23, 2018, 10:28am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/78 "2018-08-23T10:28:06Z")

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> [@TV-Expert](#):
>
> SCA revenue down 5.3% despite continued growth of regional assets

More ineptitiude in the metro radio division.

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<div class="post-metadata">

**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\
**Post date:** [November 4, 2018, 10:06am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/79 "2018-11-04T10:06:35Z")

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This is the best place to post this following news.

> **[Irene Hulme appointed head of music for Hit & Triple M](http://radiotoday.com.au/irene-hulme-appointed-head-of-music-for-hit-triple-m/)**
>
> Hulme's new role was announced as part of the newly launched SCA Music Hub.

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<div class="post-metadata">

**Author:** ![crankymedia](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/c/35a633/32.png) [@crankymedia](https://forums.mediaspy.org/u/crankymedia)\
**Post date:** [November 5, 2018, 11:05am UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/80 "2018-11-05T11:05:08Z")

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Music hub sounds like a great way to save money on music directors.

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**Author:** ![AustralianAerial](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/australianaerial/32/427176_2.png) [@AustralianAerial](https://forums.mediaspy.org/u/AustralianAerial)\
**Post date:** [November 5, 2018, 1:22pm UTC](https://forums.mediaspy.org/t/southern-cross-austereo-company/2613/81 "2018-11-05T13:22:29Z")

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Already have - the Adelaide position on the Hit side has been made redundant, and I notice MMM Brisbane is advertising an Announcer/Music Manager (not Director, a Manager)

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