While I think there’s an element of truth in that… Sydney’s blue ribbon conservative areas are eastern suburbs, north shore and to an extent “the Shire”.
In general terms Foxtel is popular in the west due to sport and that’s certainly where a lot of their marketing is focused.
Even if many of the electorates there are politically stronger for Labor than the coalition you’d have to presume that a lot of people in Western Sydney are socially conservative, remembering what the results of last year’s same sex marriage postal survey were.
Given that the obviously right wing 2GB and The Daily Telegraph seem to be quite popular there, I wouldn’t be overly surprised if Sky News gets a reasonable audience (albeit, not as high as any free to air network) in Western Sydney due to the aforementioned factors.
Good points… The same sex plebiscite results in Sydney’s west revealed not so much political conservatism but religious observance. It was Muslims and islanders amongst others who drove the strong no vote in the west. (In addition to fundamentalist Christians in the Hills district).
Having said that the type of populist shit stirring that the Tele, 2GB and Sky indulge in is designed to exploit the insecurities of people who, rightly or wrongly, feel hard done by.
So I guess it’s fair to say there are potential right wing crazies everywhere.
really? so if someone has an alternate political view to you are of low intelligence and have a poor education? don’t get me wrong, i’m left leaning but this is just a pathetic thing to say. they may have sat down and weighed the issues up and decided conservative politics is what appeals to them. just dismissing them as idiots and morons is what pushes them even more right to people like the australian consevatves and hanson
That’s interesting. While the spots are probably part of a multi-channel platform buy (via MCN), it’s not inconceivable that the agency has targeted Sky specifically, if they have it’s a bit weird because you’d think potential Phelps voters aren’t likely to be watching Sky News, unless it was during the day.
Keep in mind that a lot of political leaders, observers and business leaders watch Sky. Ads like that likely play to demonstrate to ‘people in power’ that the Libs are fighting hard - they aren’t necessarily trying to reach voters themselves. A lot of political ads run on Sky that don’t get wide play elsewhere, I suspect, for that reason.
During the day Sky acts as wallpaper in parliaments and C-suites. So ads on Sky don’t reach the masses, but they do likely reach people in power. Doesn’t help Coles promote the weekly specials, but for political or social issue messages, there are few better places to advertise I would think.
Nothing new there. ABC is a bigger brand and has far bigger reach. Sky is well ahead of most subscription channels, except sport and the flagships (FOX8, TVHITS, and so on).
Just curious - FSN is currently showing an NBL match between Perth and Brisbane. Considering SNOW simulcasts FSN pretty much all day Saturday, is the channel also showing that match or is it airing other programming?