It’s more of a simulcast of Sky News than it used to be. While yes it doesn’t show programs such as AM Agenda and Newsday in their entirety, it simulcasts the entire Sky After Dark lineup which IIRC it didn’t do when it launched.
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Three words that do not adequately describe Sky News in any way, shape or form. 
Sky News Regional on FTA still feels like you’re paying too much.
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Just my opinion… but time to go
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No one is linking 10 and Sky News. No one is confusing the news brands.
No one in viewer land would have a clue of any link at all
Sky News sits on channel 53, not far from Gecko, Gold, 7Two and 7mate.
Literally no one would know channel 53 is space owned by paramount, especially folks in Townsville or ballarat.
I mean it’s fine if you don’t agree with Sky’s content or message and want it off FTA. But arguing it’s doing damage to 10 News First 5pm is a bit of a stretch - especially considering it’s up 12% year on year.
In markets where Sky News runs, it triples ABC News’s share and consistently places as one of the top 2 or 3 multi channels - just behind mate and 7Two. It outrates sbs and is not bad behind 10’a main channel (around a 4.5 share to 10’s 6.5 share)
It’s the most popular multi channel on paramount’s regional multiplex by far. I’d say the financial benefits of having sky make a lot of sense
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But not in the demos that Paramount is chasing - Sky’s total people share is held up by 65+.
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That’s a very fair point. But also FTA’s 'median age is close to 60
Paramounts most watched network is cbs and it’s all 60+, along with 5 in UK - same deal. Maybe they are happy with older audiences.
All this news on 10 hardly skews young either. Nor does 10Bold
Oh I don’t disagree - although I’m not certain that the revenue split that Sky would want is going to make a deal appealing for Paramount. But time will tell!
I think the bigger question is what the future of Sky looks like in an era where it is having to decouple itself from Foxtel, which is almost certainly leaner and more sports-focused under DAZN.
Just go to the Seven multiplex and give them a shit tonne of money. You know you want to.
Seven didn’t let SCA carry Sky News Regional in Tasmania, Darwin, Remote Central Australia and Spencer Gulf/Broken Hill. I’m sure Seven would say no to Sky at any price, it is competition to its own news offerings.
Fair point.
But money talks. 
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