Hey, my office.
There was talks that 7 in Tasmania was gonna move out of 2 Melville Street by the end of the year,[1] but I guess that’s not gonna happen now. Since SCA own the building,[2] they wouldn’t have a need to move out of a building that the merged SWM/SCA would own. That being said, since the 10 updates are out of the same office, will this new merged entity want to kick them out?
I guess we’re one “big, happy family” again[3].
No. Sky News recently signed a contract with Ten. Has nothing to do with this deal.
Seven West Media closed at 15c today, up 7.14%, while SCA finished the day up 6.55% at 90 cents.
Obvious name - Seven Cross Austereo or SCA for short…
The most clear synergies would be regarding Seven’s AFL/Cricket coverage - lock in multi-platform deals of their big names, JB, BT, KC, etc. Toss in some podcasts, and you can get much better value than they can command doing separate radio and TV deals.
The biggest gap is something the shareholders point out - Seven is a dead weight around SCA’s strategy. Seven has failed to evolve, and this is the last thing SCA needs after finally getting out of television, hell they will even own Newspapers now.
While owning TV affiliates is different than owning a network, if anything it’s worse - you are shielded to only fairly direct operational losses as an affiliate. Seven’s got no platform for paid streaming, costs are increasing with an advertising based revenue stream declining, with their main content being extremely expensive sports rights deals - which isn’t a great long term strategy.
I just have to assume this merger will just get undone in five years with two slightly different form companies coming out the other side - an SCA with a video streaming platform, and then the Seven OTA company being cut loose.
bring back c7 sport!
TBH I think the merger should be blocked. We don’t need any more media consolidation in Australia.
Gosh, much more of this and we’ll be reduced to the ABC and one giant commercial behemoth.
From an AFL perspective, I wonder what this means for Seven’s deal with SEN/Rainmaker to produce their football programs like The Agenda Setters and Unfiltered.
Now simulcast on MMM?
I guess the best name would be one that would look the best as an acronym. Not to make 7 like an American network with it’s three letter “names”, but something like that for a corporate name wouldn’t be too far fetched.
ngl, i reckon just go 7 Media
i dunno. SCA has a name has become pretty stale
I’d go Southern Cross as an overall name. Pretty Australian to me.
I feel like living in a Southern Cross Ten region made me think of SCA as a third rate cheap and nasty network. I’d ditch the Southern Cross name. Also don’t think the general public know much about SCA. Listnr is probably the more well known brand.
Its going to be a very interesting AGM at SCA, considering SCA have been saying for the last few years TV is rubbish, audio is the go….
And now they want a TV network?
They were preparing for sale either way, companies lie in press releases all the time
It’s about consolidating resources. Sales and administration between the two will likely be absorbed into one. Also, overtime infrastructure and facilities will be merged between the two. I could eventually see FOX and MMM moving into the Collins Street Building where HSV7 is located. This would happen right around the country.
