Obvious name - Seven Cross Austereo or SCA for short…
The most clear synergies would be regarding Seven’s AFL/Cricket coverage - lock in multi-platform deals of their big names, JB, BT, KC, etc. Toss in some podcasts, and you can get much better value than they can command doing separate radio and TV deals.
The biggest gap is something the shareholders point out - Seven is a dead weight around SCA’s strategy. Seven has failed to evolve, and this is the last thing SCA needs after finally getting out of television, hell they will even own Newspapers now.
While owning TV affiliates is different than owning a network, if anything it’s worse - you are shielded to only fairly direct operational losses as an affiliate. Seven’s got no platform for paid streaming, costs are increasing with an advertising based revenue stream declining, with their main content being extremely expensive sports rights deals - which isn’t a great long term strategy.
I just have to assume this merger will just get undone in five years with two slightly different form companies coming out the other side - an SCA with a video streaming platform, and then the Seven OTA company being cut loose.