# Seven West Media and SCA Merger **URL:** \ **Category:** Television\ **Tags:** sca, sevennetwork\ **Created:** [September 29, 2025, 11:00pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588 "2025-09-29T23:00:49Z")\ **Posts on this page:** 20\ **Page:** 9
**Author:** ![Global](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/g/b77776/32.png) [@Global](https://forums.mediaspy.org/u/Global)\ **Post date:** [December 23, 2025, 9:40pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/163 "2025-12-23T21:40:54Z")
> [@TelevisionAU](#): > > I think the broadcasting laws prevent commercial operators doing that. I.e. broadcasting radio/audio channels on TV spectrum. How does that work when the ABC and SBS are doing it on 201, 202 etc and 301, 302 etc. as audio channels. ---
**Author:** ![killy06](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/killy06/32/366375_2.png) [@killy06](https://forums.mediaspy.org/u/killy06)\ **Post date:** [December 23, 2025, 9:53pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/164 "2025-12-23T21:53:15Z")
Because they’re not commercial in nature? Well at least ABC, SBS less so but unsure if their radio stations carry advertising. ---
**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\ **Post date:** [December 23, 2025, 10:05pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/165 "2025-12-23T22:05:01Z")
> [@Global](#): > > How does that work when the ABC and SBS are doing it on 201, 202 etc and 301, 302 etc. as audio channels. They’re not commercial. 😉 ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [December 23, 2025, 10:18pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/166 "2025-12-23T22:18:43Z")
Agree, commercial radio stations have a licence to broadcast within an allocated licence area on a set broadcast frequency, power and location. The radio stations on TV frequencies would be broadcasting on an unlicensed frequency and outside their licence areas plus they would be in potential competition to other radio stations. ---
**Author:** ![TC25](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/71e660/32.png) [@TC25](https://forums.mediaspy.org/u/TC25)\ **Post date:** [December 23, 2025, 11:09pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/167 "2025-12-23T23:09:05Z")
No to mention a waste of finite bandwidth better served to convert SD channels to HD. ---
**Author:** ![TDT\_10](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tdt_10/32/521010_2.png) [@TDT\_10](https://forums.mediaspy.org/u/TDT_10)\ **Post date:** [December 23, 2025, 11:20pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/168 "2025-12-23T23:20:59Z")
I suspect we could look to Tasmania to see how SCA ran / might run TV stations. Paid content from Christian groups and TV shopping might very well be the most profitable part of the TV operation, but also that combined sales proposition of TV and two radio stations would be compelling to an advertiser, a one stop shop. We certainly used to see and here ads across Hit and MMM also featuring on SCA7. Lets be honest however, both SCA and Seven have said they will run the businesses separately, Print, TV, Radio and Listnr/7Plus/Web. So savings are going to be in the combined services such as HR, Engineering, IT, Property and combining sales. The biggest winners out of this might not be the shareholders, but companies such as BAI or TXA buying and managing TX assets, IT providers presenting a combined sales and HR platform, and someone like Telstra providing distribution of content. Time will tell I guess. ---
**Author:** ![Casper](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/casper/32/522186_2.png) [@Casper](https://forums.mediaspy.org/u/Casper)\ **Post date:** [December 24, 2025, 1:23am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/169 "2025-12-24T01:23:22Z")
I also thibk they will sell their jount ventures in WA & Queensland to meet media ownership rules, That they can still retain Triple M & Hit & they would only have to sell one station in Mildura which I can’t see as being a big deal as they would still have a voice in the market. ---
**Author:** ![Apple75](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/a3d4f5/32.png) [@Apple75](https://forums.mediaspy.org/u/Apple75)\ **Post date:** [December 25, 2025, 11:49pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/170 "2025-12-25T23:49:17Z")
As seen in the 7cricket thread, it has already started. ![IMG_5832](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/3/4/d/34dd56b762424dbbcae7cda09199fce310110587.jpeg) ---
**Author:** ![Global](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/g/b77776/32.png) [@Global](https://forums.mediaspy.org/u/Global)\ **Post date:** [December 26, 2025, 12:30am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/171 "2025-12-26T00:30:34Z")
> [@ElCapitanCranky](#): > > They’re not commercial. 😉 I don’t think that would stop them. The UK seems to be doing it on Freeview with no problems, and streaming audio on TV bandwidth wouldn’t take up a whole lot of spectrum if it was in mono. Don’t forget too, the advertising carried on the extensions are (mostly) national and very little if any, is market specific. I think the Nova extensions have local advertising but not the SCA and ARN extensions , which some are on DAB in 5 metro markets as opposed to just one market for the Nova extensions. CADA is on DAB in 9 markets. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [December 26, 2025, 12:41am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/172 "2025-12-26T00:41:44Z")
> [@Global](#): > > I don’t think that would stop them. The UK seems to be doing it on Freeview with no problems The UK clearly has different broadcasting regulations to here. The broadcasting regulations here prohibit it for commercial operators/licences whether it’s technically feasible or not. ---
**Author:** ![aarontvcentral](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aarontvcentral/32/414673_2.png) [@aarontvcentral](https://forums.mediaspy.org/u/aarontvcentral)\ **Post date:** [December 26, 2025, 1:02am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/173 "2025-12-26T01:02:19Z")
I was supposed to publish Christmas Eve but just got around it. Just for obvious confirmation: [https://www.tvcentral.com.au/free-to-air/7\_news/seven-west-media-limited-asx-swm-suspension-from-quotation/](https://www.tvcentral.com.au/free-to-air/7_news/seven-west-media-limited-asx-swm-suspension-from-quotation/) ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [December 26, 2025, 1:28am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/174 "2025-12-26T01:28:33Z")
> [@Apple75](#): > > As seen in the 7cricket thread, it has already started. Perhaps 7News on MMM will be next. ---
**Author:** ![News727](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/n/97f17d/32.png) [@News727](https://forums.mediaspy.org/u/News727)\ **Post date:** [December 26, 2025, 1:33am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/175 "2025-12-26T01:33:12Z")
Which will probably start with bulletins and then moving to 6pm TV simulcast. ---
**Author:** ![greenpea](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/g/fbc32d/32.png) [@greenpea](https://forums.mediaspy.org/u/greenpea)\ **Post date:** [December 26, 2025, 1:58am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/176 "2025-12-26T01:58:30Z")
I’m thinking SCA will follow Nine’s lead. e.g. _‘The Mission’ plays_ — Triple M Melbourne 105.1. _‘The Mission’ slowly fades out._ [Standard greeting] … and [reporter name], Seven News. ---
**Author:** ![BJT2](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bjt2/32/381_2.png) [@BJT2](https://forums.mediaspy.org/u/BJT2)\ **Post date:** [December 26, 2025, 2:02am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/177 "2025-12-26T02:02:25Z")
Do we have any idea what the proposed merger name will be? Seven Media? ---
**Author:** ![OnAir](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/onair/32/88553_2.png) [@OnAir](https://forums.mediaspy.org/u/OnAir)\ **Post date:** [December 26, 2025, 2:08am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/178 "2025-12-26T02:08:07Z")
There’s no way they’re simulcasting 7News on MMM. ---
**Author:** ![Aurora](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aurora/32/249208_2.png) [@Aurora](https://forums.mediaspy.org/u/Aurora)\ **Post date:** [December 26, 2025, 2:13am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/179 "2025-12-26T02:13:00Z")
Time will tell, plenty of opportunities there over the next few years for integration, and it will be up to the business to determine which avenues they take and which they do not take. ---
**Author:** ![aarontvcentral](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aarontvcentral/32/414673_2.png) [@aarontvcentral](https://forums.mediaspy.org/u/aarontvcentral)\ **Post date:** [December 26, 2025, 2:15am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/180 "2025-12-26T02:15:38Z")
> [@BJT2](#): > > Do we have any idea what the proposed merger name will be? Seven Media? Asa mentioned earlier - the name will be Southern Cross Media. It would take a shareholder vote to change the name ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [December 26, 2025, 2:25am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/181 "2025-12-26T02:25:59Z")
> [@aarontvcentral](#): > > It would take a shareholder vote to change the name That’s not insurmountable ---
**Author:** ![aarontvcentral](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aarontvcentral/32/414673_2.png) [@aarontvcentral](https://forums.mediaspy.org/u/aarontvcentral)\ **Post date:** [December 26, 2025, 2:44am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/182 "2025-12-26T02:44:12Z")
> [@TelevisionAU](#): > > That’s not insurmountable Possible yes but the question was what will the merged company be called - its Southern Cross Media [Previous page](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588.md?page=8) [Next page](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588.md?page=10)