# Seven West Media and SCA Merger **URL:** \ **Category:** Television\ **Tags:** sca, sevennetwork\ **Created:** [September 29, 2025, 11:00pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588 "2025-09-29T23:00:49Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Nicholas](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nicholas/32/114_2.png) [@Nicholas](https://forums.mediaspy.org/u/Nicholas)\ **Post date:** [September 30, 2025, 1:13am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/21 "2025-09-30T01:13:14Z")
With SCA now back in the TV business, I wonder if Seven News will rebrand all their 6pm bulletins to “Nightly News \> 7 [State]” 😉 ---
**Author:** ![Tom\_TV7](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/c67d28/32.png) [@Tom\_TV7](https://forums.mediaspy.org/u/Tom_TV7)\ **Post date:** [September 30, 2025, 1:16am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/22 "2025-09-30T01:16:36Z")
The merger would’ve been great if SCA wasn’t such a dud of a company themselves… Also about time Stokes F-ed off into the sunset. I suppose at least he has the decency to stand down next year, unlike that ‘Aussie’ bloke who lives in Bermuda. ---
**Author:** ![AddictedtoTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/6bbea6/32.png) [@AddictedtoTV](https://forums.mediaspy.org/u/AddictedtoTV)\ **Post date:** [September 30, 2025, 1:19am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/23 "2025-09-30T01:19:22Z")
Yes Nightly News \> 7 Sydney \> Afternoon Edition is my favourite bulletin! 😉 Why don’t they make John Hunt be the new host? 😜 ---
**Author:** ![TheGreatOne2](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thegreatone2/32/326720_2.png) [@TheGreatOne2](https://forums.mediaspy.org/u/TheGreatOne2)\ **Post date:** [September 30, 2025, 1:38am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/24 "2025-09-30T01:38:32Z")
> **[What jumped out at Peter Ford from big Seven West Media merger news](https://www.3aw.com.au/what-jumped-out-at-peter-ford-from-big-seven-west-media-merger-news/)** > > Seven West Media and audio company Southern Cross Media are expected to merge, as part of deal worth $400 million. The merger is set to create one of the biggest integrated media companies in the country. But there’s an aspect of the story which... ---
**Author:** ![Bas\_Tech](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bas_tech/32/486741_2.png) [@Bas\_Tech](https://forums.mediaspy.org/u/Bas_Tech)\ **Post date:** [September 30, 2025, 2:20am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/25 "2025-09-30T02:20:18Z")
How about a return of 7 Nightly News, as a compromise between the SCA-style and 7News Bulletins? ---
**Author:** ![SA\_TV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sa_tv/32/12686_2.png) [@SA\_TV](https://forums.mediaspy.org/u/SA_TV)\ **Post date:** [September 30, 2025, 2:25am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/26 "2025-09-30T02:25:50Z")
> [@Bas\_Tech](#): > > How about a return of 7 Nightly News, as a compromise between the SCA-style and 7News Bulletins? What compromise? No. ---
**Author:** ![utaussiefan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/u/a88e57/32.png) [@utaussiefan](https://forums.mediaspy.org/u/utaussiefan)\ **Post date:** [September 30, 2025, 2:50am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/27 "2025-09-30T02:50:03Z")
Would they have to divest some of the regional assets with the voice rule? They’d have TV and two Radio stations and in WA would have The West Australian. ---
**Author:** ![bacco007](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bacco007/32/99038_2.png) [@bacco007](https://forums.mediaspy.org/u/bacco007)\ **Post date:** [September 30, 2025, 2:55am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/28 "2025-09-30T02:55:14Z")
The announcement doesn’t seem to indicate they intend to divest of anything, yet ---
**Author:** ![Ricketycricket](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/ricketycricket/32/11034_2.png) [@Ricketycricket](https://forums.mediaspy.org/u/Ricketycricket)\ **Post date:** [September 30, 2025, 3:04am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/29 "2025-09-30T03:04:15Z")
> [@News727](#): > > ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/c/1/1/c119f28187fc76f07eb3fc1d550433fc54eec588.jpeg) Man, I can remember when SWM was trading at more than $10 a share. What an absolute bust ---
**Author:** ![Bas\_Tech](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bas_tech/32/486741_2.png) [@Bas\_Tech](https://forums.mediaspy.org/u/Bas_Tech)\ **Post date:** [September 30, 2025, 3:22am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/30 "2025-09-30T03:22:53Z")
I presume you said no to changing the name back, which maybe means 7 Tasmania will get 7news. ---
**Author:** ![Casper](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/casper/32/522186_2.png) [@Casper](https://forums.mediaspy.org/u/Casper)\ **Post date:** [September 30, 2025, 3:28am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/31 "2025-09-30T03:28:45Z")
I wonder If they will have to sell some assets In regional markets, especially If they own a TV station & 2 radio stations like In many regional markets. ---
**Author:** ![MichaelPower](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/michaelpower/32/499507_2.png) [@MichaelPower](https://forums.mediaspy.org/u/MichaelPower)\ **Post date:** [September 30, 2025, 4:31am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/33 "2025-09-30T04:31:53Z")
i love how SCA has sold all their regional Seven assets, and are suddenly going to be reunited with them in this merger lol! not the merger I was expecting out of all honesty, dunno how to feel about it either ---
**Author:** ![Toddletoon](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/toddletoon/32/430835_2.png) [@Toddletoon](https://forums.mediaspy.org/u/Toddletoon)\ **Post date:** [September 30, 2025, 4:35am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/34 "2025-09-30T04:35:47Z")
The new name shall be **Seven Southern West Cross Austereo Media Entertainment Company Limited (d/b/a 7SWCAMECL)**. ---
**Author:** ![Radio\_TVGuy](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/r/7feea3/32.png) [@Radio\_TVGuy](https://forums.mediaspy.org/u/Radio_TVGuy)\ **Post date:** [September 30, 2025, 4:36am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/35 "2025-09-30T04:36:00Z")
You mean bonus local business ad spots will return to TNT Hobart (will the advertising be more affordable again and some local business ads return to said station)? And will the hit and Triple M ads return to Hobart TV again too? If so, this is exciting!\[1\] * * * 1. Footnotes ---
**Author:** ![Toddletoon](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/toddletoon/32/430835_2.png) [@Toddletoon](https://forums.mediaspy.org/u/Toddletoon)\ **Post date:** [September 30, 2025, 4:38am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/36 "2025-09-30T04:38:45Z")
Though something just as simple as 7 Media, in line with Nine Entertainment wouldn’t be a bad choice of name. ---
**Author:** ![mitch](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/m/dec6dc/32.png) [@mitch](https://forums.mediaspy.org/u/mitch)\ **Post date:** [September 30, 2025, 5:08am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/37 "2025-09-30T05:08:09Z")
TripleM and Seven Sport is a great combination too ---
**Author:** ![TheStyles83](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/thestyles83/32/13031_2.png) [@TheStyles83](https://forums.mediaspy.org/u/TheStyles83)\ **Post date:** [September 30, 2025, 5:51am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/38 "2025-09-30T05:51:26Z")
What will it mean with our outdated Media Rules? Many has’nt been Touched since 1992? ---
**Author:** ![ando9185](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/a/b9bd4f/32.png) [@ando9185](https://forums.mediaspy.org/u/ando9185)\ **Post date:** [September 30, 2025, 6:41am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/39 "2025-09-30T06:41:59Z")
Southern Cross Network has a nice ring to it - but I would be expecting something simple like 7 Southern Cross and no changes to things like the on air TV channel from 7 or from 7 News. I doubt SCA are interested in changing things like that for 7 even if they do have the controlling shares. What it will be good for is for advertising across more mediums as the markets diminish and for things like resourcing with newsrooms etc… ---
**Author:** ![LegitimateChannel808](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/legitimatechannel808/32/438026_2.png) [@LegitimateChannel808](https://forums.mediaspy.org/u/LegitimateChannel808)\ **Post date:** [September 30, 2025, 6:48am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/40 "2025-09-30T06:48:54Z")
Let’s call it i7! ![IMG_3102](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/0/d/9/0d99a931e09f6e05fc2f0f2a52a01fe960422c3d.jpeg) ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [September 30, 2025, 6:51am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/41 "2025-09-30T06:51:03Z")
> **[Is media baron Kerry Stokes preparing his exit? It looks like a yes](https://www.theage.com.au/business/companies/is-media-baron-kerry-stokes-preparing-his-exit-it-looks-like-a-yes-20250930-p5myy2.html)** > > Unlike Lachlan Murdoch, Kerry Stokes’ son doesn’t have ink in his veins and has traditionally demonstrated scant interest in all things media. [Previous page](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588.md?page=1) [Next page](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588.md?page=3)