# Seven West Media and SCA Merger **URL:** \ **Category:** Television\ **Tags:** sca, sevennetwork\ **Created:** [September 29, 2025, 11:00pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588 "2025-09-29T23:00:49Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Toddletoon](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/toddletoon/32/430835_2.png) [@Toddletoon](https://forums.mediaspy.org/u/Toddletoon)\ **Post date:** [September 29, 2025, 11:00pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/1 "2025-09-29T23:00:49Z")
Not sure if I can do this, but Seven West Media and SCA have proposed a merger to “create a leading integrated Total TV, Audio and Digital platform”. ASX Announcement: [https://asx.api.markitdigital.com/asx-research/1.0/file/2924-03000430-6A1286902?access\_token=83ff96335c2d45a094df02a206a39ff4](https://asx.api.markitdigital.com/asx-research/1.0/file/2924-03000430-6A1286902?access_token=83ff96335c2d45a094df02a206a39ff4) ---
**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\ **Post date:** [September 29, 2025, 11:04pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/2 "2025-09-29T23:04:49Z")
> **[Seven West Media and SCA agree to merge](https://www.mediaweek.com.au/seven-west-media-and-sca-agree-to-merge/)** > > Seven West Media and Southern Cross Media will merge in a deal, combining metro and regional assets across TV, audio, digital and publishing. > The combined group will target the core 25–54 demographic, offering what both sides are calling a “one stop shop” for advertisers. > > The merger will see SWM shareholders receive 0.1552 SCA shares for each SWM share, resulting in a near-even ownership split – 49.9% to SWM investors and 50.1% to SCA shareholders. Both boards have signed off, with **Kerry Stokes** AC confirming SWM’s unanimous support. > > “The combination of these two companies brings together the best creators of media content in the country, delivering significant financial and strategic benefits for SWM shareholders,” Stokes said. > > “This is an important merger, as the combined company will be better able to serve both metropolitan and regional viewers, listeners, partners and advertisers.” ---
**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\ **Post date:** [September 29, 2025, 11:12pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/3 "2025-09-29T23:12:21Z")
And just when SCA thought they got rid of those pesky TV stations… 🤣 ---
**Author:** ![News727](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/n/97f17d/32.png) [@News727](https://forums.mediaspy.org/u/News727)\ **Post date:** [September 29, 2025, 11:13pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/4 "2025-09-29T23:13:29Z")
The merger will be completed early next year after going through all the usual steps. It’s a step-up from the previous regional TV takeover deal. So now what? Can I look forward to Hit Network news bulletins read by 7News hosts, something like that? ---
**Author:** ![Snoozenooze](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/b487fb/32.png) [@Snoozenooze](https://forums.mediaspy.org/u/Snoozenooze)\ **Post date:** [September 29, 2025, 11:18pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/5 "2025-09-29T23:18:31Z")
Is there a legacy junk stock Kerry isn’t interested in? ---
**Author:** ![Aurora](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aurora/32/249208_2.png) [@Aurora](https://forums.mediaspy.org/u/Aurora)\ **Post date:** [September 29, 2025, 11:20pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/6 "2025-09-29T23:20:43Z")
SCA has been scraping itself for years with poor management and Seven has needed more scale. Should be a great combination. ---
**Author:** ![anthonyeden](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/anthonyeden/32/362119_2.png) [@anthonyeden](https://forums.mediaspy.org/u/anthonyeden)\ **Post date:** [September 29, 2025, 11:21pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/7 "2025-09-29T23:21:05Z")
And here I was naively thinking SCA could happily exist as a standalone audio company… ---
**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\ **Post date:** [September 29, 2025, 11:27pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/8 "2025-09-29T23:27:11Z")
> [@News727](#): > > So now what? Can I look forward to Hit Network news bulletins read by 7News hosts, something like that? Maybe the news bulletins would be branded as 7 News? Like Nine does on their stations? Are many of the regional stations going to have to be sold off? ---
**Author:** ![TV-Expert](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/ba9def/32.png) [@TV-Expert](https://forums.mediaspy.org/u/TV-Expert)\ **Post date:** [September 29, 2025, 11:33pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/9 "2025-09-29T23:33:13Z")
> [@ElCapitanCranky](#): > > Are many of the regional stations going to have to be sold off? A lot, if not all of the Regional WA radio stations would have to be sold off. * * * Here’s an interesting ‘full-circle’ scenario with this merger: it would mean that Seven would own the two Central Coast radio stations again after having owned it during the first half of 1996 after they acquired Sunshine (who owned 2GO & Coast Rock). Due to the media ownership rules in place at that time, Seven had to sell the two radio stations to RG Capital, as they own a TV licence within the region. ---
**Author:** ![KVZ](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/kvz/32/86480_2.png) [@KVZ](https://forums.mediaspy.org/u/KVZ)\ **Post date:** [September 29, 2025, 11:35pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/10 "2025-09-29T23:35:01Z")
Kerry really picking up the dregs here. Even with this merger SWM is in remarkably poor shape compared to Nine. ---
**Author:** ![JohnsonTV](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/9dc877/32.png) [@JohnsonTV](https://forums.mediaspy.org/u/JohnsonTV)\ **Post date:** [September 29, 2025, 11:36pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/11 "2025-09-29T23:36:20Z")
> [@TV-Expert](#): > > A lot, if not all of the Regional WA radio stations would have to be sold off. Will ARN and/or Super Radio Network be interested in buying these regional WA stations? ---
**Author:** ![bacco007](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bacco007/32/99038_2.png) [@bacco007](https://forums.mediaspy.org/u/bacco007)\ **Post date:** [September 29, 2025, 11:36pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/12 "2025-09-29T23:36:36Z")
something hidden in the detail - Kerry intends to stand down from the board after 2026 ---
**Author:** ![Jeffmister](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/e36b37/32.png) [@Jeffmister](https://forums.mediaspy.org/u/Jeffmister)\ **Post date:** [September 29, 2025, 11:38pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/13 "2025-09-29T23:38:48Z")
It’ll happen in February 2026 (assuming the merger doesn’t hit any hurdles). ---
**Author:** ![TVHead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tvhead/32/160_2.png) [@TVHead](https://forums.mediaspy.org/u/TVHead)\ **Post date:** [September 29, 2025, 11:49pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/14 "2025-09-29T23:49:04Z")
It’s a merger of two equals in terms of their control of their mediums. Listnr is a great future product to put 7News all over and Home & Away podcasts etc etc. Talent across both businesses would work well too. It’s a win-win. ---
**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\ **Post date:** [September 29, 2025, 11:54pm UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/15 "2025-09-29T23:54:37Z")
So SCA made a big song and dance about exiting TV and being all about audio. Now they are back in the TV business including some outlets they’ve literally just disposed of. 😉 ---
**Author:** ![BJT2](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bjt2/32/381_2.png) [@BJT2](https://forums.mediaspy.org/u/BJT2)\ **Post date:** [September 30, 2025, 12:26am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/16 "2025-09-30T00:26:25Z")
What are we thinking branding will be? “7SCA’” ---
**Author:** ![SA\_TV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sa_tv/32/12686_2.png) [@SA\_TV](https://forums.mediaspy.org/u/SA_TV)\ **Post date:** [September 30, 2025, 12:26am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/17 "2025-09-30T00:26:50Z")
I think this is more 7W getting into radio than SCA getting into TV again. SCA will be a thing of the past soon enough. ---
**Author:** ![anthonyeden](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/anthonyeden/32/362119_2.png) [@anthonyeden](https://forums.mediaspy.org/u/anthonyeden)\ **Post date:** [September 30, 2025, 12:28am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/18 "2025-09-30T00:28:32Z")
Here’s a merger presentation with some nice charts: [https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-03000442-3A677465&v=c2533a54e2514fb77a8f93f84db686e1125273e9](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-03000442-3A677465&v=c2533a54e2514fb77a8f93f84db686e1125273e9) ---
**Author:** ![ElCapitanCranky](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/elcapitancranky/32/531872_2.png) [@ElCapitanCranky](https://forums.mediaspy.org/u/ElCapitanCranky)\ **Post date:** [September 30, 2025, 12:51am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/19 "2025-09-30T00:51:04Z")
> [@bacco007](#): > > something hidden in the detail - Kerry intends to stand down from the board after 2026 Well he is getting on a bit. He’s no Bruce Gordon. 🤣 From the looks of things, it’s SCA leading the way through the merger, as SCA would be acquiring all outstanding shares in SWM, and their shareholders owning 50.1% of the merged company. As for names, can I suggest something less stupid than Versiant? ---
**Author:** ![News727](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/n/97f17d/32.png) [@News727](https://forums.mediaspy.org/u/News727)\ **Post date:** [September 30, 2025, 12:53am UTC](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588/20 "2025-09-30T00:53:39Z")
We have the first reaction. > But the deal faces critics from the outset. [Sandon Capital managing director Gabriel Radzyminski, who has been building a significant stake in Southern Cross](https://www.afr.com/street-talk/sandon-moves-to-spill-southern-cross-board-but-it-s-ready-to-hit-back-20250511-p5ly91) – to currently own 11.3% – criticised the consolidation rationale for the deal, which hooks growing radio and audio brands into declining free-to-air television stations. > > “How the Southern Cross board could [think] this is a good idea beggars belief,” he told _The Australian Financial Review_ on Tuesday morning. “This deal risks being incredibly value-destructive for Southern Cross shareholders. This epitomises Peter Lynch’s expression of ‘diworsification’.” The two stocks rally in early trading. (Source: CBOE) ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/4X/c/1/1/c119f28187fc76f07eb3fc1d550433fc54eec588.jpeg) [Next page](https://forums.mediaspy.org/t/seven-west-media-and-sca-merger/29588.md?page=2)